The Networked Nonprofit<br />Beth Kanter, Beth’s BlogCEO Zoetica<br />January, 2011GrantSpace Launch Party:  Foundation Ce...
Beth Kanter<br />http://www.bethkanter.org<br />
Overview<br />A couple of themes …<br />
What is a Networked Nonprofit?<br />
In a networked world, nonprofits need to work less like this<br />Source:  David Armano The Micro-Sociology of Networks<br />
And more like this ….<br />With apologies to David Armano for hacking his visual! Source:  The Micro-Sociology of Networks...
Some nonprofits are born networked nonprofits, it is in their DNA ….<br />
Social Culture:  Not Afraid of Letting Go Control<br />
Other nonprofits make that transition more slowly<br />
The Networked Nonprofit <br />
Social Culture<br />Everyone in the organization uses social media to engage people inside and outside the organization to...
Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality...
Conversation starters, not stoppers<br />
What are the conversation starters about social media that your organization needs to have?<br />
Codify to Scale:   Social Media Policy and Operational Guidelines<br />
Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
 Why policy is needed
 Cases when it will be used, distributed
 Oversight, notifications, and legal implications
 Guidelines
 Identity and transparency
 Responsibility
 Confidentiality
 Judgment and common sense
 Best practices
 Tone
 Expertise
 Respect
 Quality
 Additional resources
 Training
Operational Guidelines
Escalation/Crisis response
 Policy examples available at wiki.altimetergroup.com</li></ul>Source:  Charlene Li, Altimeter Group<br />
You want me to start Tweeting too? <br />Simplicity:  From scarcity to abundance …<br />
Simplicity:  Leverage your networks …<br />Flickr photo by vmaiden<br />
Visualize Your Network:  Map It!<br />
Exploring the Relationship<br />How well do I really know you?<br />Do we have anything in common?<br />Opera San Jose, 20...
You may be surprised …..<br />
Use social media tools to organize, mobilize, raise funds, and communicate with constituents  but outside of institutional...
“I can’t single-handedly end global poverty, but I can take actions and inspire others.” <br />Shawn Ahmed<br />
“The problem is that YOUR nonprofit is a fortress.Social media is not my problem: I have over a quarter million followers ...
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Grantspace Networking Evening: Foundation Center

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  • I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
  • I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundationv
  • It isn’t a nonprofit with an Internet Connection and a Facebook Profile …Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
  • The transition from working like this to this – doesn’t happen over night, can’t flip a switch
  • http://www.flickr.com/photos/kingcoyote/101629460/in/set-72057594070147041/
  • The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
  • http://www.flickr.com/photos/24443965@N08/3639694353/
  • http://www.flickr.com/photos/avlxyz/2077892948/sizes/o/in/photostream/
  • http://www.flickr.com/photos/vmaidens/4634423822/sizes/l/in/photostream/
  • http://www.dailyseoblog.com/2009/06/9-tools-to-measure-your-twitter-influence-reach/
  • Amy Boroff (@njdevmgr), development manager for Junior Achievement of NJ in Princeton [emphasis added], discovered one of her new Twitter followers was Kate Specchio (@ecsfoundation), co-founder of Morris County-based The Emily C. Specchio Foundation. Through their tweets, Amy recognized the potential for working together. They continued to communicate on Twitter in real-time, after working hours, to learn more about each respective organization. After several weeks, JANJ submitted a proposal to ECS for funding for an inaugural event: the Women&apos;s Future Leadership Forum. The ECS Foundation accepted the proposal and granted funds to help support aspiring female high school students become future leaders.
  •  
  • Shawn Ahmed is 29 year-old Canadian from Toronto and the founder of the “The Uncultured Project.” He raises money and awareness on the issue of extreme global poverty. He is idealistic, facile with social media and works outside the walls of an institution. He’s passionate about wanted to end global poverty and wants to do it on his terms.Shawn feels strongly that his generation can end extreme poverty with one small action at a time in places like Bangladesh. His on-the-ground work aims to make as many meaningful differences in other people’s lives as possible. This includes helping a widow keep her children, helping a student stay in high school, helping malaria survivors live malaria-free lives, and much more. But as he acknowledges, that he can’t do it alone.http://www.flickr.com/photos/uncultured/1173511851/
  • By sharing this journey on social networks like YouTube and Twitter, he is inspiring other people to talk about issue of global poverty and take action, and as he says, “in a way that is different from the big nonprofit organizations.”
  •  We witnessed this collision first hand during our session on the Networked Nonprofit at the NTEN NTC Conference as Shawn’s frustration with traditional organizations spilled over. He grabbed the microphone to address the room full of nonprofit professionals and said, “the problem isn’t social media, the problem is that YOU are the fortress.Social media is not my problem: I have over a quarter million followers on Twitter, 10,800 subscribers on YouTube, and 2.1 million views. Yet, despite that, I have a hard time having you guys take me seriously. “
  • He turned and pointed a finger at Wendy Harman from the Red Cross who was in the room. He told the room full of nonprofits staffers …..When the Haiti earthquake struck, I contacted the Red Cross. I offered to connect the community supporting my work with your efforts in Haiti. But I was dismissed as ‘just a guy on YouTube’”.
  • A month after our gathering in Atlanta. Shawn Admed shared news of a meeting with the Red Cross, an organization he now describes as “unfortress.” He applauds them for exploring ways to team up with a free agent. The hardest step is for most organizations is the first one. They have to admit their fear of a loss of control that prevents them from working with free agents – and get to a conversation to explore the possibilities. The Red Cross took that first step. There are actually 12 steps – and we lay this out in the chapter on social culture.
  • Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”
  • Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyhttp://www.youtube.com/watch?v=-Vo4M4u5Boc
  • Steve Norris, ex-Tory Mayoral contender and adviser to Boris Johnson, says: “Not only do I not want the Southbank Centre to be listed — I think the National Theatre should have a Compulsory Demolition Order!” The Londoner, however, has a soft spot for Sir Denys Lasdun’s National. So there.
  • Grantspace Networking Evening: Foundation Center

    1. 1. The Networked Nonprofit<br />Beth Kanter, Beth’s BlogCEO Zoetica<br />January, 2011GrantSpace Launch Party: Foundation Center Library<br />
    2. 2. Beth Kanter<br />http://www.bethkanter.org<br />
    3. 3. Overview<br />A couple of themes …<br />
    4. 4. What is a Networked Nonprofit?<br />
    5. 5. In a networked world, nonprofits need to work less like this<br />Source: David Armano The Micro-Sociology of Networks<br />
    6. 6. And more like this ….<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
    7. 7. Some nonprofits are born networked nonprofits, it is in their DNA ….<br />
    8. 8. Social Culture: Not Afraid of Letting Go Control<br />
    9. 9. Other nonprofits make that transition more slowly<br />
    10. 10. The Networked Nonprofit <br />
    11. 11. Social Culture<br />Everyone in the organization uses social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.<br />
    12. 12. Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Make mistakes<br />Make senior staff too accessible<br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more<br />
    13. 13. Conversation starters, not stoppers<br />
    14. 14. What are the conversation starters about social media that your organization needs to have?<br />
    15. 15. Codify to Scale: Social Media Policy and Operational Guidelines<br />
    16. 16.
    17. 17. Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
    18. 18. Why policy is needed
    19. 19. Cases when it will be used, distributed
    20. 20. Oversight, notifications, and legal implications
    21. 21. Guidelines
    22. 22. Identity and transparency
    23. 23. Responsibility
    24. 24. Confidentiality
    25. 25. Judgment and common sense
    26. 26. Best practices
    27. 27. Tone
    28. 28. Expertise
    29. 29. Respect
    30. 30. Quality
    31. 31. Additional resources
    32. 32. Training
    33. 33. Operational Guidelines
    34. 34. Escalation/Crisis response
    35. 35. Policy examples available at wiki.altimetergroup.com</li></ul>Source: Charlene Li, Altimeter Group<br />
    36. 36. You want me to start Tweeting too? <br />Simplicity: From scarcity to abundance …<br />
    37. 37. Simplicity: Leverage your networks …<br />Flickr photo by vmaiden<br />
    38. 38. Visualize Your Network: Map It!<br />
    39. 39.
    40. 40.
    41. 41.
    42. 42.
    43. 43. Exploring the Relationship<br />How well do I really know you?<br />Do we have anything in common?<br />Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />
    44. 44. You may be surprised …..<br />
    45. 45.
    46. 46.
    47. 47.
    48. 48. Use social media tools to organize, mobilize, raise funds, and communicate with constituents but outside of institutional walls <br />
    49. 49. “I can’t single-handedly end global poverty, but I can take actions and inspire others.” <br />Shawn Ahmed<br />
    50. 50.
    51. 51. “The problem is that YOUR nonprofit is a fortress.Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. “<br />
    52. 52.
    53. 53.
    54. 54.
    55. 55.
    56. 56. Joyful funerals<br />
    57. 57. What needs a Joyful Funeral to make space for social media in your organization?<br />
    58. 58.
    59. 59. Steve Norris, ex-Tory Mayoral contender, says: “I think the National Theatre should have a Compulsory Demolition Order!”<br />
    60. 60.
    61. 61.
    62. 62.
    63. 63.
    64. 64. Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.<br />
    65. 65. What can we learned about a try and fix approach to social media from Kanye West?<br />
    66. 66. Source: @clairew<br />
    67. 67. Source: @clairew<br />
    68. 68. Source: @clairew<br />
    69. 69. Source: @clairew<br />
    70. 70. Thank you<br />
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