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Crowdsourcing for Social Change

These slides are part of a collaborative panel session with Beth Kanter, Dave Neff,
Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.

Review the case studies at:
http://nten.org/vote-sxswi-panel

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Crowdsourcing for Social Change

  1. Crowdsourcing for Social Change<br />Amy Sample Ward<br />@amyrsward - @netsquared<br />AmySampleWard.org – NetSquared.org<br />These slides are part of a collaborative panel session with Beth Kanter, Dave Neff, <br />Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.<br />
  2. Amy Sample Ward<br />I’m a blogger, facilitator and collaborator focused on using new technologies for social change. <br />You can connect with me directly at:<br />@amyrsward<br />http://amysampleward.org<br />I’m also the Global Community Development Manager at NetSquared, a global nonprofit focused on the intersection of technology and social impact. <br />You can connect with me there at:<br />@netsquared<br />http://netsquared.org<br />
  3. Crowdsourcing for Social Change<br />For the Social Media for Social Good competition, we followed these 4 steps:<br />Easy to use submission form<br />Provide ample submission period<br />Provide a ranking or voting system<br />Panel of experts for final selection<br />Flickr: Johnath<br />
  4. Crowdsourcing<br />Flickr: SashaW<br />
  5. Value of Crowdsourcing<br />+ ADD<br />Flickr: Hamed Saber & jimmcclarty<br />
  6. Wisdom of Crowds Voting<br />Flickr: MykiRoventine<br />
  7. Crowdsource Design<br />Flickr: James Cridland & billypalooza<br />
  8. Social Media Tools for Crowdsourcing<br />
  9. Convincing Your Execs<br />Flickr: cscott2006<br />
  10. When Crowdsourcing isn’t Right<br />Flickr: acme<br />
  11. Social Media in Program Delivery<br />Flickr: ivanwalsh<br />
  12. Favorite Case Study<br />
  13. Examples not Submitted<br />
  14. How to Measure Success<br />5 Key Steps to Mapping Your Work Towards Metrics:<br />Problem: Be as specific as possible, focus on the problems you will be addressing directly (not just changing the world)<br />Strategy: Highlight the strategies that specifically address the problems (this assumes you’ve already used a process to identify your audience and goals and chosen the corresponding/appropriate tools to match)<br />Benefit: These are both tangible and intangible, and can also include things that you don’t see or expect at the beginning but develop later<br />Value: These emerge from the Strategy choices and Benefits<br />Metrics: You can identify the corresponding metrics of your tools and your actions based on what has emerged above; again some of these are basic numbers/data and others will have to be qualitative<br />
  15. Keeping Supporters Engaged<br />
  16. Thanks!<br />I have more ideas and examples of crowdsourcing and social media tools for social impact work on my blog and I’d love to hear what you think! Join me at:<br />Blog: http://AmySampleWard.org<br />Twitter: @amyrsward<br />Email: amy@amysampleward.org<br />My takeaway tweet:<br />Crowdsourcing for social impact must be fun, open, easy to participate and valuable from the start. Check out the examples here: http://bit.ly/acN3xy<br />

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