NAJDS - Foundations of Social Media

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Lisa Colton's presentation to NAJDS Conference on Foundations of Social Media for Day Schools

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NAJDS - Foundations of Social Media

  1. 1. The Foundations of Social Media:Facebook, Twitter and Social Media’s Implications for Jewish Day Schools Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
  2. 2. Characteristicsof Social MediaParticipatoryOpen & DemocraticConversationalCommunalConnected
  3. 3. #1 THIS IS AN ATTENTION ECONOMY
  4. 4. #2:ADDVALUE
  5. 5. Social Content is Social Capital• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.• 1:12 or 1:20 ratio
  6. 6. #3: BE REAL
  7. 7. Temple Israel, Memphis Facebook Page
  8. 8. Voice: Sixth & I Synagogue in DC
  9. 9. Listening isParamount
  10. 10. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
  11. 11. Use Networks Smartly Circle represents current “community”,Unaffiliated but strongly the tight(er) innerconnected. Prospects! network.Affiliated, but not wellconnected to the These are yourcommunity as a whole. 80/20 people:At risk for dropping Mavens anddropping out at key moments, Connectors& good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community.
  12. 12. BuildNetworks:Make itPersonal
  13. 13. ConnectPeopleto EachOther!
  14. 14. Ask Questions:Be a PlatformFor Conversation
  15. 15. UserGenerated Content
  16. 16. #5: Shifts in Power
  17. 17. Unofficial Outposts Find places where your target audience goes. Participate in the conversation. Add value, educate, include links. Use your “listening” to identify these places.
  18. 18. Real Life Example
  19. 19. Prepare for Constant Change:Anticipate The Market & Be Nimble
  20. 20. IT’S NOT ABOUT TECHNOLOGY
  21. 21. John Fitch’s Steam Engine
  22. 22. John Fitch’s Steam Engine
  23. 23. GROUNDSWELL’s P.O.S.T.1. PEOPLE: Identify audience(s)2. OBJECTIVES you goals and – What are for this audience? objectives – What are your audience’s goals?3. What is the STRATEGY to reach these goals?4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
  24. 24. Slides are posted here:http://slidesha.re/najds-socialmedia Contact info: Lisa Colton, Darim Online Lisa@darimonline.org 434.977.1170 Facebook.com/darimonline Twitter: @darimonline

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