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Governing the Networked NonprofitIn Age of Social Media<br />Beth Kanter, Visiting ScholarSocial Media and Nonprofits, Dav...
Beth Kanter<br />http://www.bethkanter.org<br />
http://socialmedia-strategy.wikispaces.com/boardsource<br />
What we’re going to cover today …..<br />9:45-10:15		Introductions, Icebreaker, Networked 			Nonprofit Overview<br />10:15...
Share Pairs<br />Introduce yourselves and your organizations<br />Just Two Words<br />Photo by Franie<br />
The Networked Nonprofit<br />
What is a Networked Nonprofit?<br />
Why become a Networked Nonprofit?<br />
Complex social problems that outpace the capacity of any individual organization<br />Photo by uncultured<br />
In a networked world, nonprofits need to work less like this<br />Source:  David Armano The Micro-Sociology of Networks<br />
And more like this ….<br />With apologies to David Armano for hacking his visual! Source:  The Micro-Sociology of Networks...
Social Culture:  Not Afraid of Letting Go Control<br />
Social Culture: Everyone Uses Social Media To Spread Mission<br />
The Networked Nonprofit <br />
What resonated? <br />What have you thought about before?<br />
Let’s explore two themes ….<br /><ul><li>  Social Culture
  Simplicity</li></li></ul><li>Theme 1:  Social Culture<br />
February 2008<br />
Demo of Social Media at Board Meeting<br />Twitter and Flickr<br />
Will board meetings of the future allow us <br />to reach out to professional networks and get advice and <br />input for ...
Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality...
The Black Smoke Monster on LOST<br />
Share Pair:  What are the conversation starters your organizations needs to have?<br />
Leaders understand the power behind the tools ….<br />Video<br />
Leaders Experience Personal Use<br />
Describe results versus tools<br />
Joyful funerals<br />
Is there a marketing or communications tactic that your organization is using and needs a joyful funeral?What would you sa...
Your organization has a social culture if ….<br />Treats skepticism as a conversation starter, not stopper<br />Leaders un...
Reflection:<br />How social is your organization’s culture?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />Fli...
Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
 Why policy is needed
 Cases when it will be used, distributed
 Oversight, notifications, and legal implications
 Guidelines
 Identity and transparency
 Responsibility
 Confidentiality
 Judgment and common sense
 Best practices
 Tone
 Expertise
 Respect
 Quality
 Additional resources
 Training
Operational Guidelines
 Escalation
 Policy examples available at wiki.altimetergroup.com</li></ul>Source:  Charlene Li, Altimeter Group<br />
Scale<br />
Testing the policies:  Refining, Educating<br />
Operational guidelines need to be specific and include examples<br />
Theme 2: Transparency<br />Networked Nonprofits consider everyone inside and outside <br />of the organization resources f...
Video<br />
The Nonprofit Fortress<br />
Transparent<br />Sponges<br />
Are you a Fortress or a Sponge?<br />
Do we have to share everything?<br />Flickr by uncorneredmarket<br />
What if the default was everything organization did was open, what would keep private?<br />
You want me to start Tweeting too? <br />Simplicity: From scarcity to abundance …<br />
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  1. Governing the Networked NonprofitIn Age of Social Media<br />Beth Kanter, Visiting ScholarSocial Media and Nonprofits, David and Lucile Packard FoundationNovember, 2010 – BoardSource<br />
  2. Beth Kanter<br />http://www.bethkanter.org<br />
  3. http://socialmedia-strategy.wikispaces.com/boardsource<br />
  4. What we’re going to cover today …..<br />9:45-10:15 Introductions, Icebreaker, Networked Nonprofit Overview<br />10:15-10:45 Social Culture<br />10:45-11:05Transparency<br />11:05-11:15 Reflection and Book Raffle<br />
  5. Share Pairs<br />Introduce yourselves and your organizations<br />Just Two Words<br />Photo by Franie<br />
  6. The Networked Nonprofit<br />
  7. What is a Networked Nonprofit?<br />
  8. Why become a Networked Nonprofit?<br />
  9. Complex social problems that outpace the capacity of any individual organization<br />Photo by uncultured<br />
  10. In a networked world, nonprofits need to work less like this<br />Source: David Armano The Micro-Sociology of Networks<br />
  11. And more like this ….<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
  12. Social Culture: Not Afraid of Letting Go Control<br />
  13. Social Culture: Everyone Uses Social Media To Spread Mission<br />
  14. The Networked Nonprofit <br />
  15. What resonated? <br />What have you thought about before?<br />
  16. Let’s explore two themes ….<br /><ul><li> Social Culture
  17. Simplicity</li></li></ul><li>Theme 1: Social Culture<br />
  18. February 2008<br />
  19. Demo of Social Media at Board Meeting<br />Twitter and Flickr<br />
  20. Will board meetings of the future allow us <br />to reach out to professional networks and get advice and <br />input for decision-making?<br />
  21. Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Make mistakes<br />Make senior staff too accessible<br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more<br />
  22. The Black Smoke Monster on LOST<br />
  23. Share Pair: What are the conversation starters your organizations needs to have?<br />
  24. Leaders understand the power behind the tools ….<br />Video<br />
  25. Leaders Experience Personal Use<br />
  26. Describe results versus tools<br />
  27. Joyful funerals<br />
  28. Is there a marketing or communications tactic that your organization is using and needs a joyful funeral?What would you say before you bury the body?<br />
  29. Your organization has a social culture if ….<br />Treats skepticism as a conversation starter, not stopper<br />Leaders understand the power behind the tools<br />Leaders are open to reverse mentoring if needed<br />Describe results<br />Try it and fix it approach vs blame game<br />Value learning<br />
  30. Reflection:<br />How social is your organization’s culture?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />Flickr photos by heydee and intherough<br />
  31. Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
  32. Why policy is needed
  33. Cases when it will be used, distributed
  34. Oversight, notifications, and legal implications
  35. Guidelines
  36. Identity and transparency
  37. Responsibility
  38. Confidentiality
  39. Judgment and common sense
  40. Best practices
  41. Tone
  42. Expertise
  43. Respect
  44. Quality
  45. Additional resources
  46. Training
  47. Operational Guidelines
  48. Escalation
  49. Policy examples available at wiki.altimetergroup.com</li></ul>Source: Charlene Li, Altimeter Group<br />
  50. Scale<br />
  51. Testing the policies: Refining, Educating<br />
  52. Operational guidelines need to be specific and include examples<br />
  53. Theme 2: Transparency<br />Networked Nonprofits consider everyone inside and outside <br />of the organization resources for helping them to achieve their goals<br />
  54. Video<br />
  55. The Nonprofit Fortress<br />
  56. Transparent<br />Sponges<br />
  57. Are you a Fortress or a Sponge?<br />
  58. Do we have to share everything?<br />Flickr by uncorneredmarket<br />
  59. What if the default was everything organization did was open, what would keep private?<br />
  60. You want me to start Tweeting too? <br />Simplicity: From scarcity to abundance …<br />
  61. Simplicity: Leverage your networks …<br />Flickr photo by vmaiden<br />
  62. Who will do the work?<br />
  63. Incremental Steps …<br />
  64. Reflection and Raffle<br />What is one idea you can put into practice after the workshop?<br />Write on index card include your name and email address<br />
  65. The Networked Nonprofit<br />
  66. Beth Kanter<br />http://www.bethkanter.org<br />
  67. What if we make a mistake?<br />
  68. Steve Norris, ex-Tory Mayoral contender, says: “I think the National Theatre should have a Compulsory Demolition Order!”<br />
  69. X<br />
  70. Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.<br />
  71. How does your organization deal with mistakes? <br />Share an example of a mistake that ended up being a valuable organizational learning experience?<br />

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