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The Networked Nonprofit: Workshop 1Social Culture, Transparency, and Simplicity<br />Beth Kanter, Visiting ScholarSocial M...
Beth Kanter<br />http://www.bethkanter.org<br />
Rebecca Krause-Hardie<br />AudienceWorks<br />
http://socialmedia-strategy.wikispaces.com/summer<br />
What we’re going to cover today …..<br />10:00-10:30		Introductions, Icebreaker, Networked 			Nonprofit Overview<br />10:3...
Share Pairs<br />Introduce yourselves and your organizations<br />How is your organization currently using social media?<b...
The Networked Nonprofit<br />
What is a Networked Nonprofit?<br />
Why become a Networked Nonprofit?<br />
Complex social problems that outpace the capacity of any individual organization<br />Photo by uncultured<br />
In a networked world, nonprofits need to work less like this<br />Source:  David Armano The Micro-Sociology of Networks<br />
And more like this ….<br />With apologies to David Armano for hacking his visual! Source:  The Micro-Sociology of Networks...
Social Culture:  Not Afraid of Letting Go Control<br />
Social Culture: Everyone Uses Social Media To Spread Mission<br />
The Networked Nonprofit <br />
What resonated? <br />What have you thought about before?<br />
Let’s explore two themes ….<br /><ul><li>  Social Culture
  Simplicity</li></li></ul><li>Theme 1:  Social Culture<br />
Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality...
The Black Smoke Monster on LOST<br />
Share Pair:  What are the conversation starters your organizations needs to have?<br />
Leaders understand the power behind the tools ….<br />Video<br />
Leaders Experience Personal Use<br />
Describe results versus tools<br />
Joyful funerals<br />
Is there a marketing or communications tactic that your organization is using and needs a joyful funeral?What would you sa...
Do experiments to see what works<br />
#speciesday<br />
Source: @clairew<br />
Source: @clairew<br />
Source: @clairew<br />
Source: @clairew<br />
Steve Norris, ex-Tory Mayoral contender, says: “I think the National Theatre should have a Compulsory Demolition Order!”<b...
X<br />
Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they...
How does your organization deal with mistakes?  <br />Share an example of a mistake that ended up being a valuable organiz...
The Nonprofit Fortress<br />
Transparent<br />Sponges<br />
Are you a Fortress or a Sponge?<br />
Do we have to share everything?<br />Flickr by uncorneredmarket<br />
What if the default was everything organization did was open, what would keep private?<br />
Your organization has a social culture if ….<br />Treats skepticism as a conversation starter, not stopper<br />Leaders un...
Reflection:<br />How social is your organization’s culture?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />Fli...
Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
 Why policy is needed
 Cases when it will be used, distributed
 Oversight, notifications, and legal implications
 Guidelines
 Identity and transparency
 Responsibility
 Confidentiality
 Judgment and common sense
 Best practices
 Tone
 Expertise
 Respect
 Quality
 Additional resources
 Training
Operational Guidelines
 Escalation
 Policy examples available at wiki.altimetergroup.com</li></ul>Source:  Charlene Li, Altimeter Group<br />
Scale<br />
Testing the policies:  Refining, Educating<br />
Operational guidelines need to be specific and include examples<br />
You want me to start Tweeting too? <br />Simplicity: From scarcity to abundance …<br />
Simplicity: Focus on what they do best, network the rest<br />
Simplicity:  Leverage your networks …<br />Flickr photo by vmaiden<br />
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Summer learning workshop-1

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Summer learning workshop-1

  1. The Networked Nonprofit: Workshop 1Social Culture, Transparency, and Simplicity<br />Beth Kanter, Visiting ScholarSocial Media and Nonprofits, David and Lucile Packard FoundationNovember, 2010 – Summer Learning<br />
  2. Beth Kanter<br />http://www.bethkanter.org<br />
  3. Rebecca Krause-Hardie<br />AudienceWorks<br />
  4. http://socialmedia-strategy.wikispaces.com/summer<br />
  5. What we’re going to cover today …..<br />10:00-10:30 Introductions, Icebreaker, Networked Nonprofit Overview<br />10:30-11:00 Social Culture<br />11:00-11:20 Simplicity<br />11:20-11:30 Reflection and Book Raffle<br />
  6. Share Pairs<br />Introduce yourselves and your organizations<br />How is your organization currently using social media?<br />What is your organization’s worst social media challenge?<br />What is your organization’s best social media accomplishment?<br />Photo by Franie<br />
  7. The Networked Nonprofit<br />
  8. What is a Networked Nonprofit?<br />
  9. Why become a Networked Nonprofit?<br />
  10. Complex social problems that outpace the capacity of any individual organization<br />Photo by uncultured<br />
  11. In a networked world, nonprofits need to work less like this<br />Source: David Armano The Micro-Sociology of Networks<br />
  12. And more like this ….<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
  13. Social Culture: Not Afraid of Letting Go Control<br />
  14. Social Culture: Everyone Uses Social Media To Spread Mission<br />
  15. The Networked Nonprofit <br />
  16. What resonated? <br />What have you thought about before?<br />
  17. Let’s explore two themes ….<br /><ul><li> Social Culture
  18. Simplicity</li></li></ul><li>Theme 1: Social Culture<br />
  19. Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Make mistakes<br />Make senior staff too accessible<br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more<br />
  20. The Black Smoke Monster on LOST<br />
  21. Share Pair: What are the conversation starters your organizations needs to have?<br />
  22. Leaders understand the power behind the tools ….<br />Video<br />
  23. Leaders Experience Personal Use<br />
  24. Describe results versus tools<br />
  25. Joyful funerals<br />
  26. Is there a marketing or communications tactic that your organization is using and needs a joyful funeral?What would you say before you bury the body?<br />
  27. Do experiments to see what works<br />
  28. #speciesday<br />
  29. Source: @clairew<br />
  30. Source: @clairew<br />
  31. Source: @clairew<br />
  32. Source: @clairew<br />
  33. Steve Norris, ex-Tory Mayoral contender, says: “I think the National Theatre should have a Compulsory Demolition Order!”<br />
  34. X<br />
  35. Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.<br />
  36. How does your organization deal with mistakes? <br />Share an example of a mistake that ended up being a valuable organizational learning experience?<br />
  37. The Nonprofit Fortress<br />
  38. Transparent<br />Sponges<br />
  39. Are you a Fortress or a Sponge?<br />
  40. Do we have to share everything?<br />Flickr by uncorneredmarket<br />
  41. What if the default was everything organization did was open, what would keep private?<br />
  42. Your organization has a social culture if ….<br />Treats skepticism as a conversation starter, not stopper<br />Leaders understand the power behind the tools<br />Leaders are open to reverse mentoring if needed<br />Describe results<br />Try it and fix it approach vs blame game<br />Value learning<br />Transparent work style<br />
  43. Reflection:<br />How social is your organization’s culture?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />Flickr photos by heydee and intherough<br />
  44. Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
  45. Why policy is needed
  46. Cases when it will be used, distributed
  47. Oversight, notifications, and legal implications
  48. Guidelines
  49. Identity and transparency
  50. Responsibility
  51. Confidentiality
  52. Judgment and common sense
  53. Best practices
  54. Tone
  55. Expertise
  56. Respect
  57. Quality
  58. Additional resources
  59. Training
  60. Operational Guidelines
  61. Escalation
  62. Policy examples available at wiki.altimetergroup.com</li></ul>Source: Charlene Li, Altimeter Group<br />
  63. Scale<br />
  64. Testing the policies: Refining, Educating<br />
  65. Operational guidelines need to be specific and include examples<br />
  66. You want me to start Tweeting too? <br />Simplicity: From scarcity to abundance …<br />
  67. Simplicity: Focus on what they do best, network the rest<br />
  68. Simplicity: Leverage your networks …<br />Flickr photo by vmaiden<br />
  69. What could your organization do less of?<br />
  70. Who will do the work?<br />
  71. Don’t do this to your intern ….<br />
  72. The perfect intern might be already be in your network<br />
  73. How many are hands-on with social media?<br />How many manage someone who is doing the work?<br />ADOLAS<br />
  74. Oh Look, A Squirrel!<br />
  75. Reflection<br />How will you apply what you learned to your external strategy?How will you apply what you learned to your external communications strategy? What do you need to move forward?<br />What Challenges?<br />
  76. Reflection and Raffle<br />What is one idea you can put into practice after the workshop?<br />Write on index card include your name and email address<br />
  77. The Networked Nonprofit<br />
  78. Beth Kanter<br />http://www.bethkanter.org<br />

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