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Social By Social Communities Game

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Social by Social game played at IT in the Community in Sunderland - 1st/2nd December 2009.
This version of the game has an introduction presentation and summary at the end

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Social By Social Communities Game

  1. 1. Social by Social - Communities Game IT in the Community Paul Webster NAVCA – ICT Support & Development 2 nd December 2009
  2. 2. <ul><li>Who am I? </li></ul>Who are you? Communities want to see change Support organisations want to help change Stakeholders want an inclusive community
  3. 3. Digital Technology Do things better and Do better things
  4. 5. Finding your Way! Photo: flickr.com/photos/worldwidewandering
  5. 6. Finding your way O bjectives – what do you want to achieve A udience – Who are they? – Where are they? S trategy - pick a plan with a path that fits I mplement - match right social networking tool S ustain – engage, converse, measure, adjust
  6. 7. <ul><li>Needs first, then tools </li></ul>O bjectives – what do you want to achieve
  7. 8. <ul><li>If you build it, they won’t come </li></ul>A udience – Who are they? – Where are they?
  8. 9. <ul><li>Social web is an as-well-as </li></ul>S trategy - pick a plan with a path that fits
  9. 10. <ul><li>New media doesn’t kill old media </li></ul>I mplement - match right social networking tool
  10. 11. <ul><li>If you don’t do it, </li></ul><ul><li>someone else will </li></ul>S ustain – engage, converse, measure, adjust
  11. 13. <ul><li>Lets play a game! </li></ul>
  12. 14. <ul><li>Form into small groups of 6 to 8 people </li></ul><ul><li>Think of a one-line scenario that your community has experience of, or that’s related to what your organisation does </li></ul><ul><li>Spend FIVE minutes expanding on this, describe and write down the scenario / your community </li></ul><ul><li>e.g. </li></ul><ul><li>- local community support organisation helping young mums </li></ul><ul><li>- national campaigning body raising awareness of drug use </li></ul><ul><li>- regional network promoting communication about funding </li></ul><ul><li>etc. </li></ul>
  13. 15. <ul><li>FIRST - GOALS </li></ul><ul><li>Make a list of : </li></ul><ul><li>The issues the group faces </li></ul><ul><li>Goals you would you like to achieve </li></ul><ul><li>Challenges to meeting these goals </li></ul><ul><li>Communication needs </li></ul><ul><li>--- </li></ul><ul><li>Spend TEN minutes on this </li></ul>
  14. 16. NOW - ENGAGEMENT Using the cards think of : Possible engagement methods Ways you’d like to work Ideas that could help the group --- Each card has a value (in GREEN ) - total mustn’t be more than 10 Spend TEN minutes on this
  15. 17. THEN - TOOLS Use these cards to think of social media tools to help you. Mailing lists Web forum Blog, Twitter, Youtube etc. --- Each card has a value (in YELLOW ) - total mustn’t be more than 10 Spend TEN minutes on this Ask if you’re not sure what one is or how to use it
  16. 18. FINALLY - RESOURCES You will need to find the resources for these initiatives. These cards list various ways to achieve this: Grant funding Volunteer support Selling services --- Each card has a value (in RED ) – total must be 20 or less Spend TEN minutes on this
  17. 19. <ul><li>Community story time </li></ul>
  18. 20. Finding your way O bjectives – what do you want to achieve A udience – Who are they? – Where are they? S trategy - pick a plan with a path that fits I mplement - match right social networking tool S ustain – engage, converse, measure, adjust
  19. 21. Why would you use it? Access to a GLOBAL audience enabling many voices F R E E!!! (in most cases) Your ideas and messages can be shared & spread very quickly Can take on a creative life of its own Very high profile – the latest ‘buzz’ Portrays the human voice of your organization You want share ideas in progress and let others join in and help It may be messy – so be prepared to deal with this You are already clear in your aims, but open to contributions
  20. 22. Why wouldn’t you use it? Tracking sites can be time consuming – so have a clear plan Needs fast internet connection (ADSL / Fibre) – rural issues Can be intimidating if not used to using the internet / technology Fickle – constantly changing ‘current fashionable product’ Not there to be controlled – groups may take your message and rebroadcast it, so it is important to listen to the social networks Be prepared for your organisation to change how it works Looser control on organisation message and authorization - won’t work if your message is written in stone, not electricity Invest time in staff learning new skills and the time to make it an organizational habit
  21. 23. Thanks The Social by Social website & game Website - http://www.socialbysocial.com/ The Regional ICT Champions: Website - www.ictchampions.org.uk Newsfeed - http://bit.ly/ictchampnews My news and thoughts about technology in the sector: on my Tumblr page http://watfordgap.tumblr.com/ on Twitter @watfordgap or email [email_address]

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