The document discusses the impact of social media on society and the importance of using it responsibly to influence positively. It emphasizes the need to build authority online to be heard amidst the noise and controversy that often dominates social media. Strategies for establishing authority include sharing valuable content, answering questions, and providing critical updates within one’s professional circle.

1. Social Media – Affecting the World at Large

2. Who I am

4. Because things that matter are at a click’s
reach

10. Not all of those things are good

11. Because the world got smaller

12. Opinions got louder

13. There are good and bad opinions

14. And that’s okay

15. What’s not okay are opinions that we don’t
want to hear

16. Opinions that trigger us to retaliate

17. We have seen this in our country’s recent
events

22. What does have to do with us?

23. We have opinions

24. They may be good or bad

25. And that’s okay

26. What’s not okay are opinions that others don’t
want to hear

27. So how do we use social media responsibly?

28. How do we use social media effectively?

31. His posts are optimistic, inspiring, and a source
of good wisdom

32. Lots of people share it because of these
attributes

33. But they also share it because of his authority

34. Which brings me to my only two points for this
talk

35. If you want to use social media to influence
the world

36. Influence it for good

37. What is the definition of good?

38. Anything that will move people positively

40. Anything that will glorify god

41. If you want to influence the world, you need to
increase your authority

43. If you don’t have any authority online or
offline, people will simply not pay attention

44. Which may cause you to stop trying

45. People generally pay attention to bad and
controversial opinion

46. That’s why there are so many ‘trolls’ today

47. It’s easier to be a troll than to be an authority
online

48. That’s why, for this talk, I will focus on building
your authority

49. Building authority online is hard because

50. There’s too much noise

51. Too much dishonesty

75. You will not be able to build authority just by
posting a lot of things in your social media
profiles

84. So how can you become someone who
matters to a lot of people you don’t even
know?

137. How do you use social media to affect the
world?

138. Build your authority

142. Sometimes this can be answering hard
questions in groups that you are affiliated in

143. Sometimes this can be sharing a critical update
in your industry to the rest of your peers

144. Sometimes this can be writing a whitepaper or
a short report and giving it away for free to
other people in your circle

145. That’s how you build authority

146. That’s how you rise up from the opinions of
others and get people’s attention

147. Thank you!

148. My contact details