Your SlideShare is downloading. ×
0
Social is Not Like
Facebook, It’s Like eBay
CHRISTIAN BUCKLEY
DIRECTOR OF PRODUCT EVANGELISM @METALOGIX
Our Awesome Sponsors
Some of the topics we’ll discuss :
• Why is everyone so interested in social?
• Where is the business value?
• What are th...
About me
Christian Buckley
Director, Product Evangelism at Metalogix
Based in Seattle, Married for 23 years w/ 4 kids
2-ti...
Get the Book
Available from Microsoft Press
Order your copy at http://oreil.ly/qC4loT
Tackle 10 common business problems w...
Your end users want social.
They don’t know why they
want it….but they want it.
Right now.
What is the #1 request
from your end users?
“I want something
that looks like
FaceBook”
(What does that even mean?)
Personalization
Rich user profile Network details
Rich media sharing
Alerts and network
notifications
Status updates
Newsfeed
Threaded
conversations
Groups /
Communities
Publishing content
Facebook ≠ enterprise social
An Avanade global study of enterprise social
collaboration trends, analyzing the habits of
4,...
Facebook ≠ enterprise social
Of course…
Although Facebook is used by 74% of
organizations surveyed, organizations put
Shar...
Personalization
Rich user profile
Network details
Rich media sharing
Status updates
Newsfeed
Alerts and network
notificati...
Yammer + SharePoint Roadmap
Today
 Option to replace
SharePoint Newsfeed
with Yammer
 Yammer app for
SharePoint
 ShareP...
“Organizational success with
social media is fundamentally a
leadership and management
challenge, not a technology
impleme...
Small-team
collaboration can
be fast and effective
While large-team
collaboration can be
sluggish and siloed
Organizations want
adoption and engagement
Social in SharePoint
Social in Yammer
“structured”
“unstructured”
Where is social going?
You’re probably asking:
“What does any of this have to do with the
FaceBook vs. eBay metaphor?”
Product #1 Product #2
 They surface data
 They provide context
 They extend the search experience
 They are increasingly being viewed as the...
Problems with “eBay as Social” model
 Look to the adoption lifecycle
 Initial excitement, its shiny and new
 Increased ...
Where Social Works
Cultural
change
Executive
adoption
Business
alignment
Meaningful
measure-
ments
Alignment
with structur...
Let’s go back to the
FaceBook/eBay metaphor
one more time
 Split screen of facebook vs ebay
 Means to an end – a specific activity, self-focused
 Versus a community, a business ...
“Social media, community,
and purpose are the indispensable
components that together
produce mass collaboration.”
The Soci...
The elusive “Business Value” problem
 When your community has strong business alignment, a sense
of purpose, people will ...
To move forward you need measurement
The Social Organization
Community = Who
Social = Where
Purpose = Why
The Social Organization, Bradley and McDonald (Gar...
Ultimately, social is
about your culture, not
about the technology.
Q&A
 I am not a consultant, so I do not
directly work with companies to
help them design their social
strategies
 Howeve...
 Rate this session and win at
http://www.sharepointsaturday.co.za
 SharePint at Eastwoods from 5pm onwards
 Contact me ...
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Social is Not Like Facebook, It's Like eBay
Upcoming SlideShare
Loading in...5
×

Social is Not Like Facebook, It's Like eBay

2,765

Published on

A closer look at why social collaboration within the enterprise is more like eBay than Facebook, where its about purpose and function, not LOL Cats and pictures of what you ate for breakfast. This is a keynote presentation given at the 'SharePoint Success Stories' event in Cape Town SA in September 2013, followed by sessions at SPSCPT and SPSDBN.

Published in: Technology, Business
2 Comments
9 Likes
Statistics
Notes
  • Rene sos infinitamente puto subi minecraft dislike
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Intelligent outline with a fresh view. My customers and me like such stuff beyond that goes beyon the usual enterprise-consulting blabla.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,765
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
62
Comments
2
Likes
9
Embeds 0
No embeds

No notes for slide
  • As SharePoint extends into broad adoption and business solutions such as extranets securing the SharePoint content is key.
  • As SharePoint extends into broad adoption and business solutions such as extranets securing the SharePoint content is key.
  • Note, this is the design so not using real numbers.A dashboard – a simple way to provide a bunch of data in one single view. Think about your car dashboard.
  • Transcript of "Social is Not Like Facebook, It's Like eBay"

    1. 1. Social is Not Like Facebook, It’s Like eBay CHRISTIAN BUCKLEY DIRECTOR OF PRODUCT EVANGELISM @METALOGIX
    2. 2. Our Awesome Sponsors
    3. 3. Some of the topics we’ll discuss : • Why is everyone so interested in social? • Where is the business value? • What are the differences between SharePoint social features and Yammer features? • What does it take to make social successful in the enterprise?
    4. 4. About me Christian Buckley Director, Product Evangelism at Metalogix Based in Seattle, Married for 23 years w/ 4 kids 2-time SharePoint Server MVP, Forbes/Harmon.ie Top 20 Influencer, ESPC13 Top Community Contributor, 4-time author, Member of MSFT Community Leadership Board @buckleyplanet http://www.buckleyplanet.com
    5. 5. Get the Book Available from Microsoft Press Order your copy at http://oreil.ly/qC4loT Tackle 10 common business problems with proven SharePoint solutions • Set up a help desk solution to track service requests • Build a modest project management system • Design a scheduling system to manage resources • Create a site to support geographically dispersed teams • Implement a course registration system • Build a learning center with training classes and resources • Design a team blog platform to review content • Create a process to coordinate RFP responses • Set up a FAQ system to help users find answers quickly • Implement a cost-effective contact management system
    6. 6. Your end users want social. They don’t know why they want it….but they want it. Right now.
    7. 7. What is the #1 request from your end users? “I want something that looks like FaceBook” (What does that even mean?)
    8. 8. Personalization Rich user profile Network details Rich media sharing Alerts and network notifications
    9. 9. Status updates Newsfeed Threaded conversations Groups / Communities Publishing content
    10. 10. Facebook ≠ enterprise social An Avanade global study of enterprise social collaboration trends, analyzing the habits of 4,000 users and 1,000 IT and business decision-makers in 22 countries, found that  Facebook is twice as popular as SharePoint – 73% to 39%  Facebook is also four times more popular that IBM Open connections (17%) and six times more popular than Salesforce’s Chatter (12%) http://ubm.io/17WDTQs
    11. 11. Facebook ≠ enterprise social Of course… Although Facebook is used by 74% of organizations surveyed, organizations put SharePoint and Chatter (tied at 23%) at the top of their list of deployments for the coming year When asked about priorities, Facebook fell to the end of the list http://ubm.io/17WDTQs
    12. 12. Personalization Rich user profile Network details Rich media sharing Status updates Newsfeed Alerts and network notifications Threaded conversations
    13. 13. Yammer + SharePoint Roadmap Today  Option to replace SharePoint Newsfeed with Yammer  Yammer app for SharePoint  SharePoint 2013 on- premises guidance Tomorrow  New User Experience  Document conversations  Office 365 Single sign-on Future  External Communication  Email integration  Enhanced messaging
    14. 14. “Organizational success with social media is fundamentally a leadership and management challenge, not a technology implementation.” The Social Organization, Bradley and McDonald (Gartner)
    15. 15. Small-team collaboration can be fast and effective
    16. 16. While large-team collaboration can be sluggish and siloed
    17. 17. Organizations want adoption and engagement
    18. 18. Social in SharePoint
    19. 19. Social in Yammer
    20. 20. “structured” “unstructured”
    21. 21. Where is social going?
    22. 22. You’re probably asking: “What does any of this have to do with the FaceBook vs. eBay metaphor?”
    23. 23. Product #1 Product #2
    24. 24.  They surface data  They provide context  They extend the search experience  They are increasingly being viewed as the way in which people communicate Why are social tools important?
    25. 25. Problems with “eBay as Social” model  Look to the adoption lifecycle  Initial excitement, its shiny and new  Increased productivity  Soon, experts develop, and novices wander away  “Trolls” start appearing and mucking things up  Introverted social activities dilute the message  After that, “social silos” are created  Lack of alignment with business processes
    26. 26. Where Social Works Cultural change Executive adoption Business alignment Meaningful measure- ments Alignment with structured collaboration
    27. 27. Let’s go back to the FaceBook/eBay metaphor one more time
    28. 28.  Split screen of facebook vs ebay  Means to an end – a specific activity, self-focused  Versus a community, a business focus
    29. 29. “Social media, community, and purpose are the indispensable components that together produce mass collaboration.” The Social Organization, Bradley and McDonald (Gartner)
    30. 30. The elusive “Business Value” problem  When your community has strong business alignment, a sense of purpose, people will contribute, driving business value  Some people talk about “driving innovation.” What they really mean is the “emergence of ideas” between people, across teams, between partnering organizations  Clarifying thoughts  Sharpening messaging  Refining ideas  Delivering value
    31. 31. To move forward you need measurement
    32. 32. The Social Organization Community = Who Social = Where Purpose = Why The Social Organization, Bradley and McDonald (Gartner)
    33. 33. Ultimately, social is about your culture, not about the technology.
    34. 34. Q&A  I am not a consultant, so I do not directly work with companies to help them design their social strategies  However, I personally embrace the eBay model …and charge a small transaction fee for having watched my presentation  I also accept PayPal
    35. 35.  Rate this session and win at http://www.sharepointsaturday.co.za  SharePint at Eastwoods from 5pm onwards  Contact me at cbuck@metalogix.com or @buckleyplanet Thank you!
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×