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Enterprise 2.0 – What is it?  And Implementations and Implications in an Organizational Setting<br />Tanya Ney<br />
Agenda – First Half of the Morning<br />
What is Social Computing?<br />Social computing is the use of social software, ie technology tools, to support social inte...
Why Are We Talking About Social Computing?<br />2/3<br />Outside<br />of College<br /><ul><li>Average of 130 friends per user
More than 6 billion minutes are spent on Facebook each day
More than 40 million users update their statuses at least once each day
10 million users become fans of Pages each day </li></li></ul><li>Why So Popular?<br />Anti-Work<br />Instant gratificatio...
The Technology Behind Social Computing (Web 2.0)<br />Free and easy platforms<br />Mechanisms to let Structure Emerge<br /...
Why are Organizations embracing Social Computing?<br />“Because many business teams are increasingly global, business and ...
What Analysts Are Saying<br />“To thrive in an era of Social Computing, companies must abandon top-down management and com...
The Organizational network<br />
Starbuck’s Social MediaStrategy<br />Starbucks has over 705,000 followers on <br />twitter and over 5,428,000 fans on Face...
Best Buy Video<br />“Talking with customers not talking at customers”<br />“You can’t control the message, you are part of...
Why Work is Different?<br />
Enterprise 2.0<br />Emergent Social Software Platforms:<br />Social Software<br />Digital Platforms<br />Mechanisms to let...
Principle Research Scientist at MIT</li></ul>1Source: McAfee, Andrew.  Enterprise 2.0 New Collaborative Tools for your Org...
Examples of Cots Software to Support Social Computing in the Workplace<br />Microsoft's SharePoint 2010 <br />Google's Wav...
Social Computing is the next wave of collaboration<br />1st Wave<br />3rdWave: Social Computing<br />2nd Wave<br />“Social...
Why Enterprise 2.0 is Different?<br />Weak ties<br />Structural holes<br />
“The conclusion I’ve arrived at recently is easy to state: Enterprise 2.0 is most valuable at the outer rings of the targe...
Why Collaborate? The Importance of the Knowledge Worker<br />
Challenges Facing the Knowledge Worker <br />Information Explosion<br />Increasing Complexity<br />Aging workforce (genera...
Collaboration using Enterprise 2.0<br />Innovation:  Leveraging collaboration and social activity to spur discovery, idea ...
Six Core Principles of Enterprise 2.0 Based Collaboration<br />Participation<br />Collective (Broader definition of Commun...
Who has Implemented Enterprise 2.0?<br />
Booz Allen Example<br />Booz Allen<br />Strategy and Technology Consulting Firm<br />Private company based in the US<br />...
Booz Allen Example<br />Implementation<br />Called hello.bah.com<br />Portal enables Booz Allen staff to blog, create wiki...
Booz Allen Example<br />Operational Impacts<br />Hello became the glue that brought people, content and data together<br /...
Electronic Arts Example <br /><ul><li>Global leader in US$30B industry
Founded in 1982, HQ in Redwood Shores, California
US$4.1 billion in annual revenues
Development studios  in 12 countries
Distribution in more than 75 countries
9,000 employees who are passionate about making the world’s greatest entertainment experiences</li></li></ul><li>Electroni...
Electronic Arts Example <br />Organizational Impacts<br />EA People averaging 200 hits a day and 100 people searches a day...
US Department of National Intelligence -Intellipedia<br />Prototyped in 2005 and Launched April 2006<br />Starting point -...
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What Is Enterprise 2.0 Public

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What Is Enterprise 2.0 Public

  1. 1. Enterprise 2.0 – What is it? And Implementations and Implications in an Organizational Setting<br />Tanya Ney<br />
  2. 2.
  3. 3. Agenda – First Half of the Morning<br />
  4. 4. What is Social Computing?<br />Social computing is the use of social software, ie technology tools, to support social interactions and communications.<br />
  5. 5.
  6. 6. Why Are We Talking About Social Computing?<br />2/3<br />Outside<br />of College<br /><ul><li>Average of 130 friends per user
  7. 7. More than 6 billion minutes are spent on Facebook each day
  8. 8. More than 40 million users update their statuses at least once each day
  9. 9. 10 million users become fans of Pages each day </li></li></ul><li>Why So Popular?<br />Anti-Work<br />Instant gratification!<br />It’s Fun!<br />Overload<br />Career opportunities<br />I know what’s going on!<br />Being<br />Connected<br />Rapid<br />Information<br />exchange<br />
  10. 10. The Technology Behind Social Computing (Web 2.0)<br />Free and easy platforms<br />Mechanisms to let Structure Emerge<br />Free Form<br />Wikis<br />Aggregators<br />Blogs<br />Folksonomy<br />Participation<br />Pagerank<br />Social Software<br />XFN<br />Collaboration<br />Recommendation<br />FOAF<br />Sharing<br />Videocasting<br />IM<br />Design<br />Podcasting<br />Audio<br />Joy of Use<br />VC<br />UserCentered<br />Convergence<br />Widgets<br />SixDegrees<br />Perpetual Beta<br />Usability<br />Simplicity<br />Video<br />REST<br />Remixability<br />Ruby on Rails<br />XML<br />UMTS<br />RSS<br />Web Standards<br />Atom<br />The Long Tail<br />SVG<br />Trust<br />"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform." 1<br />- Tim O’Reilly, O’Reilly Media President & CEO<br />Standardization<br />Microformats<br />Accessibility<br />Economy<br />Pay Per Click<br />SEO<br />XHTML<br />OpenID<br />Browser<br />Affiliation<br />SOAP<br />Semantic<br />Data Driven<br />CSS<br />Syndication<br />Mobility<br />OpenAPIs<br />Web 2.0/Social Computing<br /> Characterizations<br />Modularity<br />AJAX<br />1Source: December 2006, “Web 2.0 Compact Definition: Trying Again”<br />
  11. 11. Why are Organizations embracing Social Computing?<br />“Because many business teams are increasingly global, business and IT leaders must pay close attention to technology support that enables virtual closeness.”1<br />- David Furlonger, Gartner Managing Vice President<br />Base: 106 CIOs at firms using at least one of six Web 2.0 technologies<br />(multiple responses accepted)<br />1 Source: Gartner, Inc., “Teamwork and Decentralized Decisions Critical in a Flat-World Marketplace” by David Furlonger, April 2007<br />,2 Source: December 2006, United States CIO Confidence Poll Online Survey<br />
  12. 12. What Analysts Are Saying<br />“To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.” 1<br />“Enterprise social software provides an open and freeform environment that (1) stimulates large-scale participation through informal interactions, and (2) aggregates these interactions into an emergent structure that reflects the collective attitudes, dispositions and knowledge of the participants.” 2<br />“Executives say they are investing in Web 2.0 to communicate with customers and business partners and to encourage collaboration inside the company.” 3<br />1 Source: Forrester Research, Inc. “How Networks Erode Institutional Power, And What to Do About It” , February 2006<br />2 Source: Gartner Presentation, “Wikis and Social Software: How to Create and Harvest Value from Informal People Networks” by Nikos Drakos, March 19-1, 2007<br />3 Source: McKinsey & Company, “How Businesses are Using Web 2.0”, 2007<br />
  13. 13. The Organizational network<br />
  14. 14. Starbuck’s Social MediaStrategy<br />Starbucks has over 705,000 followers on <br />twitter and over 5,428,000 fans on Facebook<br />Starbuck’s on <br />Starbuck’ on <br />Starbuck’s on <br />My Starbuck’s Idea<br />
  15. 15. Best Buy Video<br />“Talking with customers not talking at customers”<br />“You can’t control the message, you are part of the conversation”<br />“Consumers are giving us all kinds of information, if we choose to listen to it”<br />“Transparency is one of the most powerful societal trends..... Showing people what is good and not good about you builds trust”<br />The Tenets of Social Computing<br />Innovation will shift from top-down to bottom-up<br />Value will shift from ownership to experience<br />Power will shift from institutions to communities<br />
  16. 16. Why Work is Different?<br />
  17. 17. Enterprise 2.0<br />Emergent Social Software Platforms:<br />Social Software<br />Digital Platforms<br />Mechanisms to let Structure emerge<br />Free Form<br />“Enterprise 2.0 is the use of emergent social software platforms by organizations in the pursuit of their goals." 1<br /><ul><li>Andrew McAfee,
  18. 18. Principle Research Scientist at MIT</li></ul>1Source: McAfee, Andrew. Enterprise 2.0 New Collaborative Tools for your Organizations Toughest Challenges. Harvard University Press, 2009.<br />
  19. 19. Examples of Cots Software to Support Social Computing in the Workplace<br />Microsoft's SharePoint 2010 <br />Google's Wave and Buzz<br />Tipco’stibbr<br />IBM's Vulcan <br />SAP's 12sprints <br />saleforce.com's Chatter<br />
  20. 20. Social Computing is the next wave of collaboration<br />1st Wave<br />3rdWave: Social Computing<br />2nd Wave<br />“Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps.”1<br />- Forrester Research<br />1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006<br />
  21. 21. Why Enterprise 2.0 is Different?<br />Weak ties<br />Structural holes<br />
  22. 22. “The conclusion I’ve arrived at recently is easy to state: Enterprise 2.0 is most valuable at the outer rings of the target.” Andrew McAfee<br />
  23. 23. Why Collaborate? The Importance of the Knowledge Worker<br />
  24. 24. Challenges Facing the Knowledge Worker <br />Information Explosion<br />Increasing Complexity<br />Aging workforce (generational shift)<br />Global Financial crisis<br />Need to belong and be part of something<br />Corporations that understand the value of knowledge sharing, teamwork, informal learning and joint problem solving are investing heavily in collaboration technology and are reaping the early rewards.<br />- Jay Cross<br />There is a growing demand for the ability to connect to others. It is with each other that we can make sense, and this is social. Organizations, in order to function, need to encourage social exchanges and social learning due to faster rates of business and technological changes.<br />- George Siemens<br />
  25. 25. Collaboration using Enterprise 2.0<br />Innovation:  Leveraging collaboration and social activity to spur discovery, idea generation, and breakthroughs for the organization or customers<br />Time-to-Market: Accelerating the time to bring products/services to market by collapsing artificial silos/boundaries and time zones<br />Cultural Reinvention: Using the philosophies of 2.0 to reshape the organizational DNA, embracing transparency, collaboration, trust, and authenticity<br />Visibility: To provide a real-time view into operations and business process by connecting people and ideas.<br />Cost Reduction: Substituting more agile, lightweight tools for connecting and sharing that are easier to manage and significantly reduce operational cost.<br />Knowledge-sharing: Harvesting institutional knowledge of the enterprise for the purposes of retaining it, exposing it and providing easy access to it.<br />Expertise location: Indexing and surfacing hidden and known talent in the Enterprise.<br />Productivity improvement: Providing socio-collaborative tools to the workforce for measurable gains in productivity.<br />Talent Retention: Providing tools that add to workplace satisfaction and positive employee work experience, especially germane to retaining GenX and GenY talent. 1<br />1 Source: Susan Scrupski. “Enterpirse 2.0: The Next Narrative. ITInsider Blog http://itsinsider.com/<br />March 2010<br />
  26. 26. Six Core Principles of Enterprise 2.0 Based Collaboration<br />Participation<br />Collective (Broader definition of Community)<br />Transparency<br />Independence<br />Persistence<br />Emergence<br />
  27. 27. Who has Implemented Enterprise 2.0?<br />
  28. 28. Booz Allen Example<br />Booz Allen<br />Strategy and Technology Consulting Firm<br />Private company based in the US<br />22,000 employees, 80 Offices through the US<br />Primary client is the US Government<br />Won Open Enterprise 2009 Innovation Award for its Enterprise 2.0 Implementation<br />Business Drivers<br />Aggressive growth planned from 18,000 to 23,000 employees<br />Lack of affinity for the firm, lots of employees felt closer to their clients than the firm<br />Strength in their people; wanted to foster closer collaboration, connectivity, and communication across geographical and cultural barriers<br />
  29. 29. Booz Allen Example<br />Implementation<br />Called hello.bah.com<br />Portal enables Booz Allen staff to blog, create wikis, and communicate with those of similar interests. <br />Homepage consists of communities, people, forums, blogs, wikis, and bookmarks.<br />Any two people can create a community around business or social issues, now more than 480 communities<br />Not mandatory but since its inception more than 80% of the firm have logged in, 53% have created original content and there are more than 4,000 searches a day<br />
  30. 30. Booz Allen Example<br />Operational Impacts<br />Hello became the glue that brought people, content and data together<br />Changed the concept of who owned Intellectual Capital - became more global – realization that the more people who have access to content and the more who contribute to it, the stronger the content will be <br />Greater sense of individual responsibility as people are better empowered to manage their identity in the firm and their career development<br />Fewer large formal groups in the firm since Hello’s launch and many more informal communities around areas of interest.<br />Integration of Hello into project staffing and new hire orientation processes reduced staff support for these processes, sped up the identification of staff for client work, and increased utilization of staff and utilization of Hello<br />
  31. 31. Electronic Arts Example <br /><ul><li>Global leader in US$30B industry
  32. 32. Founded in 1982, HQ in Redwood Shores, California
  33. 33. US$4.1 billion in annual revenues
  34. 34. Development studios in 12 countries
  35. 35. Distribution in more than 75 countries
  36. 36. 9,000 employees who are passionate about making the world’s greatest entertainment experiences</li></li></ul><li>Electronic Arts Example <br />Business Drivers<br />Expertise location<br />Drive innovation and sharing of ideas<br />Out-dated and little used knowledge database<br />Improve efficiencies by reducing duplication of effort<br />Faster on-boarding of employees<br />Implementation<br />EA People<br />Create personal profiles<br />Technical skills, colleagues, personal interests<br />Communities of interest, projects etc – “Artists on-boarding community”<br />Maps of where people are physically located<br />Links to knowledge based tools<br />
  37. 37. Electronic Arts Example <br />Organizational Impacts<br />EA People averaging 200 hits a day and 100 people searches a day<br />More informed decision making<br />Improved quality of game production<br />Employees more connected<br />Faster on-boarding of employees <br />
  38. 38. US Department of National Intelligence -Intellipedia<br />Prototyped in 2005 and Launched April 2006<br />Starting point - a wiki with pages devoted to any and all topics of interest implemented across CIA, Homeland Security and NSA ....<br />Added blogs, applications for sharing and commenting on photos, adding tags to content<br />A few key principles<br />Work in the collaborative space with the broadest possible audience, network will control access<br />Work topically, not organizationally. <br />Replace existing processes with technology where possible<br />
  39. 39. US Department of National Intelligence –Intellipedia<br />Greatest value of the IC’s ESSP’s is their ability to connect people. <br />Review of Intellipedia found “...Intellipedia is already impacting the work practices of analysts...it is also challenging deeply held norms about controlling the flow of information between individuals and across organizational boundaries.”<br />From an NSA Analyst: Before Intellipedia, contacting other agencies was done cautiously, and only through official channels. There was no casual contact and little opportunity to develop professional acquaintances...using Intellipedia has become part of my work process.... I don’t know everything but I do know who I can go to when I need to find something out.”<br />
  40. 40. Benefits of ESSP’s<br />Openness encourages participation<br />Easier discovery of information and experts<br />Greater knowledge capture and sharing<br />Recruit and keep talented employees<br />Greater efficiency and less duplication<br />McKinsey Quarterly survey September 2009 of 1700 executives across the globe on how organisations are using Web 2.0 technologies. .....69 per cent of the respondents’ companies stated they had achieved measureable business benefits from using Web 2.0 technologies. <br />
  41. 41. Predictions for the Use of Social Software in Organizations<br />By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business users. ” 1<br />By 2012, over 50% of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5% penetration. 2<br />“social networks are more robust than their critics think, …and social networking technologies are creating considerable benefits for the businesses that embrace them, whatever their size…..this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” 3<br />1Source: Gartner Research. “Predicts 2010: Social Software in an Enterprise Reality” , December 2009<br />2 Source: Gartner Research. “Predicts 2010: Social Software in an Enterprise Reality” , December 2009<br />3 Source: The Economist. “A World of Connections: A Special Report on Social Networking. January 2010<br />
  42. 42. Implications of a Networked Organization<br />“Customers, employees and other stakeholders are all interconnected, and have access to most, if not all the information that everyone else has”..1<br />“Champion-Channel-Coordinate replaces Command-and-Control..”2<br />“Trust, Transparency and Authenticity are the glue that holds it all together..” 3<br />The old adage, knowledge is power, has been transformed in the social age to “sharing knowledge is power” 4<br />1 Source: Jon Husband. “Ten General Principles for Leading and Managing in the Networked Workplace.” www.fastforwardblog.com March 2010.<br />2 Source: Jon Husband. “Ten General Principles for Leading and Managing in the Networked Workplace.” www.fastforwardblog.com March 2010.<br />3 Source: Jon Husband. “Ten General Principles for Leading and Managing in the Networked Workplace.” www.fastforwardblog.com March 2010.<br />4Source: Maria Azua. “The Social Factor” http://www.fastforwardblog.com/2009/12/01/the-social-factor-by-maria-azua-enterprise-2-0-primer/<br />
  43. 43. The Art of Conversation<br />“Conversation is not ...a contest where a winner gets a prize...it is an endless, unrehearsed, intellectual adventure in which in imagination we enter a variety of modes of understanding of the world and ourselves. And, we are not disconcerted by the differences, or dismayed by the inconclusiveness of it all.” <br />Michael Oakeshott<br />1 Source: McAfee, Andrew. Enterprise 2.0 New Collaborative Tools for your Organizations Toughest Challenges. Harvard University Press, 2009.<br />
  44. 44. Chris Howard, Burton Group<br />The anti-social organization is ultimately non-productive.<br />Chris Howard, vice president and research director for the Burton Group<br />NASA, Booz Allen Hamilton find treasure in social networking<br />By John Fontana , Network World , 07/31/2009 <br />
  45. 45. Thank You<br />

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