Increase Adoption and Engagement through Social Collaboration


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The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team collaboration. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs. This presentation provides examples and guidance to help you make more informed choices & develop the right social strategy.

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  • Microsoft tells us to:
  • There are two main user need when it comes to social collaboration: transparency and discovery. Transparency is all about seeing what is happening with the people with whom you work. That’s what a newsfeed is all about. You browse you stream of activities and you get a perfect sense of what is going on within your projects, your team, your department activities and so on.
    But the second one is about discovery: how do you expand your knowledge horizons, your day-to-day reach? How do you find that this other colleague in another location is someone you should talk to? Because you work on similar things and can have a valuable exchange of information and experience.
    The problem is getting people to interact.
  • Why is adoption important?
    Social Networks require a critical mass of users to unleash its real power and trigger a virtuous cycle of knowledge sharing. Remember how boring Facebook was before your old friends showed up? Those old fiends? You had your "aha" moment by then
     My Mom now  joined Facebook because my brother and me we are sharing their grand child pictures in it. She finds great value because we all joined.
    In order for employees to have their "Aha moment" you need people there sharing and helping each other. You get your Aha moment  when you look for some specific answer that would take you a long time to get and then a coworker pops-up form the other side of the world and says: "I had the very same problem last month and this is how I solved it"
    The value of a network and the experiences it generates highly depends on its adoption.
  • User Experience is critical to effective sustainable adoption of ESN
  • Everyone is familiar with the plain old Team Site template – and yet most organizations do not stray too far from this template. Humans are visual creatures. We need stimulation. We need a variety of methods to connect and engage with each other, depending on the type of engagement, the kind of collaboration, the purpose of the team or project.
  • There are add-ins like Beezy to go the extra mile and get massive adoption
  • Similarly, the out of the box content creation tools are dry, boring, and uninspiring.
  • There are add-ins like Beezy to go the extra mile and get massive adoption
  • There are add-ins like Beezy to go the extra mile and get massive adoption
  • Gamification / Praises / Social Recognition
  • Facilitate top down & bottom up adoption. Training and advocacy are mandatory.
    Beezy offers TownHalls and AskMeAnything features to promote this.
  • One of the most appreciated feature os Beezy is the Townhall because it's Top Management showing the example of the cultural path (transparency, open, real-time, close, non-hierarchical, etc)
  • Think about Dropbox.
    We are to enterprise social collaboration what Dropbox was to File Sharing
  • To make social work, we need to better understand what is happening across the platform, and have the ability to set guidelines and restrictions based on security and compliance requirements.
    Where are people collaborating?
    Who is (and isn't) participating?
    How much content is being shared?
    Where is it working, and where is it not?
    Why are some teams more successful than others?
    Where do tools make sense versus team culture?
    What can you do to support your Power Users?
  • But where does productivity begin?
  • Talk about how I didn’t “get” the Pinterest experience – and that I am not here hawking Pinterest – but want the audience to consider the Pinterest experience, and what makes it so powerful, so compelling, and why it is growing faster than either Facebook or Twitter grew at the same age
  • But even with the latest and greatest social tools, many organizations struggle to keep their end users engaged. Why is that? What can be done to increase adoption, and thereby improve productivity within your organization?
  • Increase Adoption and Engagement through Social Collaboration

    1. 1. Christian Buckley
    2. 2. Christian Buckley Chief Marketing Officer @buckleyplanet
    3. 3. Beezy is the premier enterprise collaboration solution for Microsoft Office 365 and SharePoint, extending the feature set and improving the user experience for on-premises, cloud, and hybrid deployments. We are on a mission to transform the way people work, and to help employees be more connected, innovative, and happy. Learn more at or @FollowBeezy on Twitter.
    4. 4. Collaboration has become a regular part of our lives We demand an integrated experience, at home and work The tools we use must be relevant to our activities
    5. 5. People want flexibility in the tools and devices they use We want shared experiences, but personalized, as well
    6. 6. When most users are asked what they want their collaboration environment to look like, their answer?
    7. 7. Small-team collaboration can be fast and effective
    8. 8. While large-team collaboration can be sluggish and siloed
    9. 9. Your network is a set of clusters
    10. 10. Left on their own, clusters create silos
    11. 11. Value is provided through brokering
    12. 12. Closed networks limit brokering
    13. 13. Transparency and Discovery
    14. 14. Adoption is everything.
    15. 15. You need critical mass
    16. 16. You need the extra mile User Experience Adoption
    17. 17. The key to adoption is supporting People & Culture 24
    18. 18. Vodafone • 75,000 employees have registered for Vodafone’s “Circle” platform • Every month 42,000 unique employees use “Circle” • Double-digit adoption increase (month-over-month over last year’s data) Example of a winning adoption strategy
    19. 19. It begins by understanding how your teams work together today
    20. 20. • To simplify the user interface • To better align end user activities with the needs of the business • To streamline business processes • To get more out of your IT investments Why focus on Productivity?
    21. 21. Productivity is User Adoption Realized
    22. 22. Microsoft is adding features, but relying on OOTB without a strategy can be an uphill battle. 33
    23. 23. “It’s about what you aspire to do, what you want to do down the line,” says Pinterest CEO Ben Silbermann. “There’s intent around a pin,” says Joanne Bradford, Pinterest’s head of partnerships. “It says, ‘I’m organizing this into a place in my life,’ like when people tear out a page of a magazine.” Forbes, Nov 2014
    24. 24. Content and signals across Office 365 auto-populating the Office Graph for teams. Insights derived with machine learning to help YOU get the job done right NOW Office Graph
    25. 25. Personalized search results and content curation made possible through Office Graph. Find what is relevant more quickly and easily, and organize it your way. Delve and Boards
    26. 26. Groups Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond. Provides you with a rich and seamless collaboration experience across applications
    27. 27. Inline Social Extends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems. Enables you to participate in social conversations from the tools of your choice
    28. 28. Inline Social
    29. 29. Yammer Provides a social newsfeed for teams, and a quick and easy platform for creating internal and external communities Unlocks information silos from email and team sites, democratizes communication
    30. 30. • Community building • Thought leadership • Seeding innovation • Partner development • Customer enablement Practical applications of social
    31. 31. • Without understanding the business impact • Without understanding the cultural impacts • Without proper executive support • Without business process alignment • Without building advocacy, and supporting the employees who try to make it all fit together The problem is that we approach social from the technology standpoint
    32. 32. “Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012
    33. 33. Three components to your strategy: People Process Technology
    34. 34. How do I move forward with my team?
    35. 35. *GuidancewillevolveasMicrosoftdeliversmorecross-suiteinnovationinOffice365 But I still need to… Continue Using…. organize data in a hierarchy layout Public Folders allow users to have direct SharePoint document access via Outlook 2013 Site Mailboxes allow users to send messages on behalf of a group identity Shared Mailboxes share communications with large groups(>300) or nested groups Distribution Groups * moderate group conversations Distribution Groups business process workflow customizations on your site Team Site If you’re looking for a solution to provide… Start Using…. social intranet capabilities Yammer external collaboration Yammer unstructured collaboration (e.g., ideation, feedback) Yammer employee engagement (e.g., communities of interest, recognition) Yammer team collaboration Groups structured project collaboration (e.g., deliverables, meetings, milestones) Groups file creation, collaboration, and storage Groups Which tool to use when
    36. 36. • Start with a user-centric plan • Involve your end users early, and often • Map out your key workloads, and understand what you’re building before you start building Where to begin…
    37. 37. • Find the critical moments of engagement • Engage your leaders and influencers • Develop a balanced approach (quantitative and qualitative) • Come back to the case (measure) Measuring the Value of Enterprise Social Technologies: It’s All About That Case! by Susan Hanley Mapping your key workloads
    38. 38. • Start with a user-centric plan • Involve your end users early, and often • Map out your key workloads, and understand what you’re building before you start building • Leverage out-of-the-box first • Pilot first, test, and iterate • Refine your operational improvement model • Monitor and measure Where to begin…
    39. 39. Customer testimonials sharing success stories with Enterprise Social Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support Educational content on the business value and benefits of Enterprise Social Learn how social software can help your business
    40. 40. Scenarios inspire people to work in new ways using Office 365, along with related communication kits to support adoption. A four-step approach to drive adoption supported by downloadable templates and best practices. Featured adoption communities where you can learn from your peers and adoption experts. Helpful resources to learn about other customer stories and special offers to make it easier to get started.
    41. 41. • Measuring the Value of Enterprise Social Technologies: It’s All About That Case! by Sue Hanley is an excellent walk-through of building your business case for social collaboration • Success Measurement of Enterprise Social Networks provides a framework for defining your social measurements • Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life by Albert-Laszlo Barabasi (2003). • Six Degrees: The Science of a Connected Age by Duncan J. Watts (2004). Watts was really the one who brought network science into the mainstream, and was bleeding-edge content at the time when LinkedIn, MySpace, Ryze, Friendster and others were in full swing, prior to the era of Facebook and Twitter. A must-read. • Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do by Nicholas A. Christakis and James H. Fowler (2011) is an in-depth look at the power and possibilities of social influence, and specifically talk about the strength of a network over that of the individual. • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer (2012) contains a lot of marketing fluff, in my opinion, but does a good job of outlining the strengths of various tools and consumer websites that create and monitor social influence data points. Further Reading on Social
    42. 42. Christian Buckley Chief Marketing Officer and Office 365 MVP @buckleyplanet /IN/ChristianBuckley Thank you!
    43. 43. Thank you to the exhibitors! Make sure to visit the booths