While enterprise social collaboration is something talked about and recognized within the industry, the idea of utilizing Gamification is still widely misunderstood. When you talk about Gamification, you might think about Points, Badges, and Leaderboards (PBL) within your application or intranet, with the goal of driving user engagement through the roof. This scenario is only partly true. The fact is, adding simple Gamification elements to your environment might have a positive short-term effect on user engagement metrics, but these tools may only appeal to a small sub-set of your users – and even then, will not likely provide lasting improvement.
In this presentation by Microsoft MVPs Christian Buckley (@buckleyplanet) and Jussi Mori (@JussiMori), we look beyond PBLs and help you to envision how enterprise social and strategic use of Gamification can provide lasting value and increase end user engagement within your environment. We will examine the core drivers of successful enterprise collaboration, discuss the factors that motivate people, and share real-world scenarios of how you can apply these principles within your own organization to drive user engagement and adoption. Specifically, we will provide customer examples where Gamification was implemented successfully, and show you how this could be adapted to improve productivity and efficiency in SharePoint and Office 365.