The Power of Enterprise Social and Gamification to Boost User Adoption


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While enterprise social collaboration is something talked about and recognized within the industry, the idea of utilizing Gamification is still widely misunderstood. When you talk about Gamification, you might think about Points, Badges, and Leaderboards (PBL) within your application or intranet, with the goal of driving user engagement through the roof. This scenario is only partly true. The fact is, adding simple Gamification elements to your environment might have a positive short-term effect on user engagement metrics, but these tools may only appeal to a small sub-set of your users – and even then, will not likely provide lasting improvement.

In this presentation by Microsoft MVPs Christian Buckley (@buckleyplanet) and Jussi Mori (@JussiMori), we look beyond PBLs and help you to envision how enterprise social and strategic use of Gamification can provide lasting value and increase end user engagement within your environment. We will examine the core drivers of successful enterprise collaboration, discuss the factors that motivate people, and share real-world scenarios of how you can apply these principles within your own organization to drive user engagement and adoption. Specifically, we will provide customer examples where Gamification was implemented successfully, and show you how this could be adapted to improve productivity and efficiency in SharePoint and Office 365.

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  • Microsoft tells us to:
  • There are two main user need when it comes to social collaboration: transparency and discovery. Transparency is all about seeing what is happening with the people with whom you work. That’s what a newsfeed is all about. You browse you stream of activities and you get a perfect sense of what is going on within your projects, your team, your department activities and so on.
    But the second one is about discovery: how do you expand your knowledge horizons, your day-to-day reach? How do you find that this other colleague in another location is someone you should talk to? Because you work on similar things and can have a valuable exchange of information and experience.
    The problem is getting people to interact.
  • Why is adoption important?
    Social Networks require a critical mass of users to unleash its real power and trigger a virtuous cycle of knowledge sharing. Remember how boring Facebook was before your old friends showed up? Those old fiends? You had your "aha" moment by then
     My Mom now  joined Facebook because my brother and me we are sharing their grand child pictures in it. She finds great value because we all joined.
    In order for employees to have their "Aha moment" you need people there sharing and helping each other. You get your Aha moment  when you look for some specific answer that would take you a long time to get and then a coworker pops-up form the other side of the world and says: "I had the very same problem last month and this is how I solved it"
    The value of a network and the experiences it generates highly depends on its adoption.
  • User Experience is critical to effective sustainable adoption of ESN
  • Everyone is familiar with the plain old Team Site template – and yet most organizations do not stray too far from this template. Humans are visual creatures. We need stimulation. We need a variety of methods to connect and engage with each other, depending on the type of engagement, the kind of collaboration, the purpose of the team or project.
  • There are add-ins like Beezy to go the extra mile and get massive adoption
  • Similarly, the out of the box content creation tools are dry, boring, and uninspiring.
  • There are add-ins like Beezy to go the extra mile and get massive adoption
  • There are add-ins like Beezy to go the extra mile and get massive adoption
  • Gamification / Praises / Social Recognition
  • Facilitate top down & bottom up adoption. Training and advocacy are mandatory.
    Beezy offers TownHalls and AskMeAnything features to promote this.
  • One of the most appreciated feature os Beezy is the Townhall because it's Top Management showing the example of the cultural path (transparency, open, real-time, close, non-hierarchical, etc)
  • Email is not dead. Zero-email policies have failed. You should not take email out of the equation in collaboration at all and this is where Office Groups comes in.
    Office Groups are today an advanced email distribution list feature . Distribution lists are quite old style but they have the benefit of its simplicity. You don’t need to think about who’s in the loop, set permissions or any advanced settings. You hit send and you are done.
  • But even with the latest and greatest social tools, many organizations struggle to keep their end users engaged. Why is that? What can be done to increase adoption, and thereby improve productivity within your organization?
  • Vordefinierter Ort und Zeit. Ein bisschen druck.

    Happy hour ist das beste Besipiel für ‘appintment dynamic’
    Farmville hat mehr User als Twitter – Die ändern ihr Leben um die Gemüse zu wässern. Wenn Zinga die Produktivität der Welt stoppen wollte müssten sie das nur einen 30min cycle machen und es wäre vorbei.

    Glow Cap
  • Wenn man jemand sieht mit einer ‘Black Card’ dann denkt man ich will auch so sein/haben
    Modern warefare

    Schul ist ein Spiel. Es ist einfachn nicht gut genug designed.

    Da sind Levels und Status

    Der Klassenbester ist ein Level 6 Warrior

  • Wenn man jemand sieht mit einer ‘Black Card’ dann denkt man ich will auch so sein/haben
    Modern warefare

    Schul ist ein Spiel. Es ist einfachn nicht gut genug designed.

    Da sind Levels und Status

    Der Klassenbester ist ein Level 6 Warrior

  • Works even in the real world
    SCVNGR = scavenger hunt

  • Swiss Re – Fitbit-One
    Die Idee innerhalb eines Monats auf den Mount Everest und zurück laufen…
    90% der Mitarbeiter machten mit
  • Gamify time and task reporting for project members

    Give rewards for completed tasks / user stories / whole projects

    Visualize project progress
    Past, present, Future
    My progress, team progress

    Use the hyper available feedback loop principle to
    boost project performance
  • Track and visualize earned skills of employees

    Use hyper available feedback loop principle to visualize and bring transparency to progress

    Use leader boards for status and badges for reward

    Give access to “advanced” content after reaching a certain level

    Create tutorials for newbies, to learn about company related information

    Use avatars to express progress and allow individualization
  • Think about Dropbox.
    We are to enterprise social collaboration what Dropbox was to File Sharing
  • Think about Dropbox.
    We are to enterprise social collaboration what Dropbox was to File Sharing
  • Think about Dropbox.
    We are to enterprise social collaboration what Dropbox was to File Sharing
  • The Power of Enterprise Social and Gamification to Boost User Adoption

    1. 1. The Power of Enterprise Social and Gamification to Boost User Adoption
    2. 2. Expert Webinar Series
    3. 3. Christian Buckley Office 365 MVP and Chief Marketing Officer Beezy Inc. @buckleyplanet • SharePoint MVP 2012, 2013, 2014 and Office 365 MVP in 2015 • Six-time author, blogging on social since 2004 at • Organizer of SharePoint events in California, Oregon, Washington, and Utah • Host of CollabTalk on IT Unity
    4. 4. Jussi Mori SharePoint MVP and Managing Director Peaches Industries @jussimori • SharePoint MVP 2014 & 2015 • Public Speaker & Author • Co-Organizer SharePoint Saturday Helsinki • Gamification Evangelist and Certified Gamification designer (Octalysis framework) • Big time Star Wars fan!
    5. 5. Why Enterprise Social?
    6. 6. Adoption is everything. 9
    7. 7. You need the extra mile User Experience Adoption
    8. 8. The key to adoption is supporting People & Culture 17
    9. 9. Microsoft is adding features, but relying on OOTB without a strategy can be an uphill battle 21
    10. 10. Content and signals across Office 365 auto-populating the Office Graph for teams. Insights derived with machine learning to help YOU get the job done right NOW Office Graph
    11. 11. Personalized search results and content curation made possible through Office Graph. Find what is relevant more quickly and easily, and organize it your way. Delve and Boards
    12. 12. Yammer Provides a social newsfeed for teams, and a quick and easy platform for creating internal and external communities Unlocks information silos from email and team sites, democratizes communication
    13. 13. Groups Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond. Provides you with a rich and seamless collaboration experience across applications
    14. 14. How Gamification can boost user adoption
    15. 15. Social Layer -> Connection • Last decade • All about connection • Facebook’s open graph • Construction is over Gamification is about influencing behavior Game Layer -> Influence • Next decade • All about influence behavior • No set foundations • Construction has just begun One could also call it behavior or motivation hacking…
    16. 16. A dynamic in which to succeed, one must return at a predefined time to a predetermined action. Appointment dynamic
    17. 17. The ability of one placer to modify the behavior of another’s actions through social pressure. Influence and status
    18. 18. A dynamic in which success is granularly displayed and measured through the process of completing itemized tasks Progression dynamic
    19. 19. Progression dynamic
    20. 20. A dynamic wherein an entire community is rallied to work together to solve a challenge Communal discovery
    21. 21. People have fundamental desires for: • Status • Reward • Achievement • Self-Expression • Competition • Altruism Why Gamification actually works These desires are universal and across cultures, genders, generations and demographics!
    22. 22. Why social tools alone will not do the trick? The four phases of End User adoption
    23. 23. • S for Status: Bragging rights about a certain status. • A for Access: Giving privileged access to users. For instance VIP lanes in nightclubs. • P for Power: Giving “power” over other users in the system. For example forum moderation. • S for Stuff: Tangible objects to win. Freebies, goodies, etc. Extrinsic Motivation: The SAPS rewarding principle
    24. 24. • R for Relatedness: Social status, Social Connection, Relatedness • A for Autonomy: Creativity, Choice, Freedom, Responsibility • M for Mastery: Learning, Personal Development, Achievement • P for Purpose: Altruism, Meaning, A reason why Intrinsic Motivation: The RAMP rewarding principle
    25. 25. The 8 core motivation drives Source: Octalysis Gamification Framework by Yu-Kai Chou LEFT BRAIN RIGHT BRAIN Meaning Avoidance Accomplishment Empowerment Ownership Scarcity Unpredictability Social Pressure WHITE HAT GAMIFICATION BLACK HAT GAMIFICATION
    26. 26. The Discovery phase Key goals • Help the End User to discover value as soon as possible • Learning the basics as fast as possible and use the learned right away in a productive environment
    27. 27. The Onboarding phase Key goals • Help the End User to find deeper meaning of the system • Getting more routine in more advanced functionalities – Through rich media and interactive learning content. • Learn from other users who are in the same or higher phases the specialties about the system – Social learning and encouragement
    28. 28. The Productivity phase Key goals • Reward users to be engaged and creating engaging content • Give immediate feedback about your, and the networks engagement status • Missions become more business process focused • Give users of the Productivity phase the power to create own missions (Player Based Content)
    29. 29. The Mastery phase Key goals • Encourage Masters to be Intranet ambassadors • Status of Master is visible to all
    30. 30. Where to begin?
    31. 31. • • • • • • •
    32. 32. Customer testimonials sharing success stories with Enterprise Social Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support Educational content on the business value and benefits of Enterprise Social Learn how social software can help your business
    33. 33. Vodafone Case Study 75,000 employees have registered for Beezy in Vodafone(“Circle”) Every month 42,000 unique employees use Beezy (“Circle”) Double-digit adoption increase (month-over-month over last year’s data) Real adoption
    34. 34. Award-wining user experience
    35. 35. Always available from any device
    36. 36. On premises, hybrid or cloud
    37. 37. Migration from other platforms
    38. 38. Request a demo today at
    39. 39. @buckleyplanet @JussiMori