While enterprise social collaboration is something talked about and recognized within the industry, the idea of utilizing Gamification is still widely misunderstood. When you talk about Gamification, you might think about Points, Badges, and Leaderboards (PBL) within your application or intranet, with the goal of driving user engagement through the roof. This scenario is only partly true. The fact is, adding simple Gamification elements to your environment might have a positive short-term effect on user engagement metrics, but these tools may only appeal to a small sub-set of your users – and even then, will not likely provide lasting improvement.
In this presentation by Microsoft MVPs Christian Buckley (@buckleyplanet) and Jussi Mori (@JussiMori), we look beyond PBLs and help you to envision how enterprise social and strategic use of Gamification can provide lasting value and increase end user engagement within your environment. We will examine the core drivers of successful enterprise collaboration, discuss the factors that motivate people, and share real-world scenarios of how you can apply these principles within your own organization to drive user engagement and adoption. Specifically, we will provide customer examples where Gamification was implemented successfully, and show you how this could be adapted to improve productivity and efficiency in SharePoint and Office 365.
3. Christian Buckley
Office 365 MVP and Chief Marketing Officer
Beezy Inc.
www.Beezy.net
@buckleyplanet
cbuck@Beezy.net
• SharePoint MVP 2012, 2013, 2014
and Office 365 MVP in 2015
• Six-time author, blogging on social since 2004
at www.buckleyplanet.com
• Organizer of SharePoint events in California,
Oregon, Washington, and Utah
• Host of CollabTalk on IT Unity
4. Jussi Mori
SharePoint MVP and Managing Director
Peaches Industries
www.peachesindustries.com
@jussimori
j.mori@peachesindustries.com
• SharePoint MVP 2014 & 2015
• Public Speaker & Author
• Co-Organizer SharePoint Saturday Helsinki
• Gamification Evangelist and Certified
Gamification designer (Octalysis framework)
• Big time Star Wars fan!
17. The key to adoption is
supporting People & Culture
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18.
19.
20.
21. Microsoft is adding features,
but relying on OOTB without
a strategy can be an uphill battle
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22. Content and signals across Office 365 auto-populating the
Office Graph for teams.
Insights derived with machine learning to help YOU get the job done right NOW
Office Graph
23. Personalized search results and content curation made
possible through Office Graph.
Find what is relevant more quickly and easily, and organize it your way.
Delve and Boards
24. Yammer
Provides a social newsfeed for teams, and a quick and easy
platform for creating internal and external communities
Unlocks information silos from email and team sites, democratizes communication
25. Groups
Unifies People, Profiles, Conversations, Emails, Calendars,
and Files across Office 365 and beyond.
Provides you with a rich and seamless collaboration experience across applications
30. Social Layer -> Connection
• Last decade
• All about connection
• Facebook’s open graph
• Construction is over
Gamification is about influencing behavior
Game Layer -> Influence
• Next decade
• All about influence behavior
• No set foundations
• Construction has just begun
One could also call it behavior or motivation hacking…
31. A dynamic in which to succeed, one must return at a
predefined time to a predetermined action.
Appointment dynamic
32. The ability of one placer to modify the behavior of
another’s actions through social pressure.
Influence and status
33. A dynamic in which success is granularly displayed and
measured through the process of completing itemized
tasks
Progression dynamic
35. A dynamic wherein an entire community is rallied to
work together to solve a challenge
Communal discovery
36. People have fundamental desires for:
• Status
• Reward
• Achievement
• Self-Expression
• Competition
• Altruism
Why Gamification actually works
These desires are universal
and across cultures, genders,
generations and
demographics!
37. Why social tools alone will not do the trick?
The four phases of End User adoption
38. • S for Status: Bragging rights about a certain status.
• A for Access: Giving privileged access to users. For instance
VIP lanes in nightclubs.
• P for Power: Giving “power” over other users in the system.
For example forum moderation.
• S for Stuff: Tangible objects to win. Freebies, goodies, etc.
Extrinsic Motivation: The SAPS rewarding principle
39. • R for Relatedness: Social status, Social Connection,
Relatedness
• A for Autonomy: Creativity, Choice, Freedom, Responsibility
• M for Mastery: Learning, Personal Development,
Achievement
• P for Purpose: Altruism, Meaning, A reason why
Intrinsic Motivation: The RAMP rewarding principle
40. The 8 core motivation drives
Source: Octalysis Gamification Framework by Yu-Kai Chou
LEFT BRAIN RIGHT BRAIN
Meaning
Avoidance
Accomplishment Empowerment
Ownership
Scarcity Unpredictability
Social
Pressure
WHITE HAT
GAMIFICATION
BLACK HAT
GAMIFICATION
41. The Discovery phase
Key goals
• Help the End User to discover value as
soon as possible
• Learning the basics as fast as possible
and use the learned right away in a
productive environment
42. The Onboarding phase
Key goals
• Help the End User to find deeper
meaning of the system
• Getting more routine in more advanced
functionalities – Through rich media and
interactive learning content.
• Learn from other users who are in the
same or higher phases the specialties
about the system – Social learning and
encouragement
43. The Productivity phase
Key goals
• Reward users to be engaged and creating
engaging content
• Give immediate feedback about your, and
the networks engagement status
• Missions become more business process
focused
• Give users of the Productivity phase
the power to create own missions
(Player Based Content)
44. The Mastery phase
Key goals
• Encourage Masters to be Intranet
ambassadors
• Status of Master is visible to all
47. Customer testimonials sharing success
stories with Enterprise Social
Tailored guidance for line-of-business
leads: Executives, HR, IT, Sales,
Marketing, Customer Support
Educational content on the business
value and benefits of Enterprise Social
www.enterprisesocial.com
Learn how social software can help
your business
48. Vodafone Case Study
75,000 employees have
registered for Beezy in
Vodafone(“Circle”)
Every month 42,000 unique
employees use Beezy (“Circle”)
Double-digit adoption
increase (month-over-month
over last year’s data)
Real adoption
There are two main user need when it comes to social collaboration: transparency and discovery. Transparency is all about seeing what is happening with the people with whom you work. That’s what a newsfeed is all about. You browse you stream of activities and you get a perfect sense of what is going on within your projects, your team, your department activities and so on.
But the second one is about discovery: how do you expand your knowledge horizons, your day-to-day reach? How do you find that this other colleague in another location is someone you should talk to? Because you work on similar things and can have a valuable exchange of information and experience.
The problem is getting people to interact.
Why is adoption important?
Social Networks require a critical mass of users to unleash its real power and trigger a virtuous cycle of knowledge sharing. Remember how boring Facebook was before your old friends showed up? Those old fiends? You had your "aha" moment by then
My Mom now joined Facebook because my brother and me we are sharing their grand child pictures in it. She finds great value because we all joined.
In order for employees to have their "Aha moment" you need people there sharing and helping each other. You get your Aha moment when you look for some specific answer that would take you a long time to get and then a coworker pops-up form the other side of the world and says: "I had the very same problem last month and this is how I solved it"
The value of a network and the experiences it generates highly depends on its adoption.
User Experience is critical to effective sustainable adoption of ESN
Everyone is familiar with the plain old Team Site template – and yet most organizations do not stray too far from this template. Humans are visual creatures. We need stimulation. We need a variety of methods to connect and engage with each other, depending on the type of engagement, the kind of collaboration, the purpose of the team or project.
There are add-ins like Beezy to go the extra mile and get massive adoption
Similarly, the out of the box content creation tools are dry, boring, and uninspiring.
There are add-ins like Beezy to go the extra mile and get massive adoption
There are add-ins like Beezy to go the extra mile and get massive adoption
Gamification / Praises / Social Recognition
Facilitate top down & bottom up adoption. Training and advocacy are mandatory.
Beezy offers TownHalls and AskMeAnything features to promote this.
One of the most appreciated feature os Beezy is the Townhall because it's Top Management showing the example of the cultural path (transparency, open, real-time, close, non-hierarchical, etc)
Email is not dead. Zero-email policies have failed. You should not take email out of the equation in collaboration at all and this is where Office Groups comes in.
Office Groups are today an advanced email distribution list feature . Distribution lists are quite old style but they have the benefit of its simplicity. You don’t need to think about who’s in the loop, set permissions or any advanced settings. You hit send and you are done.
But even with the latest and greatest social tools, many organizations struggle to keep their end users engaged. Why is that? What can be done to increase adoption, and thereby improve productivity within your organization?
Vordefinierter Ort und Zeit. Ein bisschen druck.
Happy hour ist das beste Besipiel für ‘appintment dynamic’
Farmville hat mehr User als Twitter – Die ändern ihr Leben um die Gemüse zu wässern. Wenn Zinga die Produktivität der Welt stoppen wollte müssten sie das nur einen 30min cycle machen und es wäre vorbei.
Glow Cap
Wenn man jemand sieht mit einer ‘Black Card’ dann denkt man ich will auch so sein/haben
Modern warefare
Schul ist ein Spiel. Es ist einfachn nicht gut genug designed.
Da sind Levels und Status
Der Klassenbester ist ein Level 6 Warrior
Wenn man jemand sieht mit einer ‘Black Card’ dann denkt man ich will auch so sein/haben
Modern warefare
Schul ist ein Spiel. Es ist einfachn nicht gut genug designed.
Da sind Levels und Status
Der Klassenbester ist ein Level 6 Warrior
Works even in the real world
SCVNGR = scavenger hunt
Swiss Re – Fitbit-One
Die Idee innerhalb eines Monats auf den Mount Everest und zurück laufen…
90% der Mitarbeiter machten mit
Gamify time and task reporting for project members
Give rewards for completed tasks / user stories / whole projects
Visualize project progress
Past, present, Future
My progress, team progress
Use the hyper available feedback loop principle to
boost project performance
Track and visualize earned skills of employees
Use hyper available feedback loop principle to visualize and bring transparency to progress
Use leader boards for status and badges for reward
Give access to “advanced” content after reaching a certain level
Create tutorials for newbies, to learn about company related information
Use avatars to express progress and allow individualization
Think about Dropbox.
We are to enterprise social collaboration what Dropbox was to File Sharing
Think about Dropbox.
We are to enterprise social collaboration what Dropbox was to File Sharing
Think about Dropbox.
We are to enterprise social collaboration what Dropbox was to File Sharing