The Application of Enterprise Social Networking to Talent Management and Talent Acquisition
Agenda <ul><li>The Enterprise Social Networking Landscape </li></ul><ul><li>Recent Research: Interest and Adoption are Gro...
B2C GLOBAL ENTERPRISE Public Social Networks LinkedIn Facebook B2B B2T Customer Support  Marketing Product Feedback  & Ide...
Enterprise 2.0 Adoption on the Rise <ul><li>98% of those surveyed are using Enterprise 2.0 technologies for internal commu...
Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008 When Fir...
Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008 What is ...
Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008 What is ...
Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008 What is ...
Source:  Corporate Social Networks Will Augment Strategic HR Initiatives ,  Zach Thomas, Forrester Research, 2008 What is ...
<ul><li>Understand and effectively  tap into the skills and talent of your people </li></ul><ul><li>Fuel connections, coll...
Real World Examples: Internal Communities Enhance Collaboration and Communication Cut customer contract timeline from 3 mo...
Talent Community in Action: Understanding and Connecting Internal Teams Connect a globally dispersed workforce Understand ...
Employee Community in Action: Facilitating Global Work Groups Support global project teams Foster and facilitate productiv...
<ul><li>Recent study found in 85% of companies, new hire morale/passion dramatically declines after six months </li></ul>A...
Onboarding Communities: Engaging and Energizing New Employees Across the Globe Results: Greater engagement and job satisfa...
Alumni Communities: Turning Former Employees into Strategic Assets <ul><li>TALENT MANAGEMENT </li></ul><ul><li>Recruiting ...
Alumni Communities: Turning Former Employees into Strategic Assets <ul><li>TALENT MANAGEMENT </li></ul><ul><li>Recruiting ...
Alumni Community in Action: Recruiting A rich recruiting resource: increase rehires and referrals Post Jobs, Find Talent J...
Alumni Community in Action: Recruiting A rich recruiting resource: increase rehires and referrals Post Jobs, Find Talent E...
Talent Communities for Recruiting Microsoft: Taking a Targeted Approach to Engaging Talent <ul><li>Delivering messages and...
Tapping Into Existing Social Networks to Build Your Talent Community  Jim Durbin , ERE,  Tripling Traffic to Your Careers ...
Customer and Partner Communities: Tapping into Talent Outside Your Organization <ul><li>Customers can submit ideas for new...
Leverage External Talent Communities to  Create Scalable, On-Demand Workforce
Recommendations on Getting Started <ul><li>Define specific business issues to drive adoption and acceptance. </li></ul><ul...
Conenza = Practical Experience + People + Platform + Process Market-Leading Product and  Strategic Support Deep Enterprise...
Crawl, Walk, Run: The Conenza Community Platform Modular Software-as-a-Service solution featuring the best of social netwo...
Build Network Value with an Integrated View  of Enterprise Social Networking Customers Topical Thought Leaders Partners On...
Key Tenets of Enterprise Social Network Success <ul><li>Prioritize specific business goals to focus internal initiatives <...
Additional Resources <ul><li>Visit  www.conenza.com  for: </li></ul><ul><li>On-Demand Webcasts </li></ul><ul><ul><li>Execu...
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The Application of Enterprise Social Networking to Talent Management and Talent Acquisition

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  • The Application of Enterprise Social Networking to Talent Management and Talent Acquisition

    1. 1. The Application of Enterprise Social Networking to Talent Management and Talent Acquisition
    2. 2. Agenda <ul><li>The Enterprise Social Networking Landscape </li></ul><ul><li>Recent Research: Interest and Adoption are Growing </li></ul><ul><li>Real-World Examples </li></ul><ul><ul><li>Internal Employee Communities </li></ul></ul><ul><ul><li>Extended Talent Networks </li></ul></ul><ul><ul><li>Recruiting/Talent Communities </li></ul></ul><ul><ul><li>Leveraging Existing Social Networks </li></ul></ul><ul><li>Recommendations for Getting Started </li></ul><ul><li>About Conenza </li></ul><ul><li>Q & A </li></ul>
    3. 3. B2C GLOBAL ENTERPRISE Public Social Networks LinkedIn Facebook B2B B2T Customer Support Marketing Product Feedback & Ideas Customer Relationship Management Partner Management & Enablement Marketing Human Capital/Talent Management Business Development Communication, Collaboration & Innovation The Enterprise Social Networking Landscape Twitter
    4. 4. Enterprise 2.0 Adoption on the Rise <ul><li>98% of those surveyed are using Enterprise 2.0 technologies for internal communication and collaboration within their company </li></ul><ul><li>The most popular technologies currently used: - instant messaging (74%) - wikis and team workspaces (67%) - blogs (51%) </li></ul><ul><li>The majority of respondents say their spending on Enterprise 2.0 will increase (58%) in 2009 </li></ul><ul><li>Most respondents (64%) say that adoption of Enterprise 2.0 is company-wide </li></ul>Source: Enterprise 2.0 Conference Pre-Conference Survey, May 2009
    5. 5. Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008 When Firms Fail To Capitalize On Their Networks… What is Driving Adoption? Knowledge is not infused or retained. Relationships are not transparent. New workers expect and embrace social technologies to build relationships. Relationships are not built across geographies.
    6. 6. Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge is not infused or retained. Relationships are not transparent. New workers expect and embrace social technologies to build relationships. Relationships are not built across geographies.
    7. 7. Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge is not infused or retained. Relationships are not transparent. New workers expect and embrace social technologies to build relationships. Relationships are not built across geographies.
    8. 8. Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge is not infused or retained. Relationships are not transparent. New workers expect and embrace social technologies to build relationships. Relationships are not built across geographies.
    9. 9. Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008 What is Driving Adoption? When Firms Fail To Capitalize On Their Networks… Knowledge is not infused or retained. Relationships are not transparent. New workers expect and embrace social technologies to build relationships. Relationships are not built across geographies.
    10. 10. <ul><li>Understand and effectively tap into the skills and talent of your people </li></ul><ul><li>Fuel connections, collaboration and group communication </li></ul><ul><li>Increase productivity by providing a robust online resource that enables your people to work smarter and faster </li></ul><ul><li>Provide a global knowledge-hub and channel for sharing research, best practices, training via multiple formats (forums, blogs, documents, events, etc.) </li></ul><ul><li>Support continued career development and learning </li></ul><ul><li>Measure the results of your corporate social networking initiative </li></ul>Benefits of an Internal Employee Social Network Provides a place where your people can build connections, collaborate, share best practices, and develop in their careers
    11. 11. Real World Examples: Internal Communities Enhance Collaboration and Communication Cut customer contract timeline from 3 months to 2 weeks Connects & creates sense of community in dispersed workforce Connects unique skill sets of knowledge, Increases communication
    12. 12. Talent Community in Action: Understanding and Connecting Internal Teams Connect a globally dispersed workforce Understand your internal talent landscape Enable employees to quickly and easily find unique skill sets and expertise
    13. 13. Employee Community in Action: Facilitating Global Work Groups Support global project teams Foster and facilitate productive group dialogue Provide a central source for the sharing of information and resources
    14. 14. <ul><li>Recent study found in 85% of companies, new hire morale/passion dramatically declines after six months </li></ul>An Onboarding Community can: Onboarding Communities: Engaging and Energizing New Employees Across the Globe CONNECTIONS Help newcomers establish a broad network of critical relationships KNOWLEDGE Enable newcomers can quickly locate the centers of knowledge DEVELOPMENT Facilitate the mentoring relationships across the organization ENGAGEMENT Create a connected culture where your people feel like they are part of and contributing to something great
    15. 15. Onboarding Communities: Engaging and Energizing New Employees Across the Globe Results: Greater engagement and job satisfaction, shortened time to contribution, decreased turnover “ My onboarding experience was amazing. I was immediately plugged into the social network, contributing to and receiving help from people all over the world. It helped me get to know people, and it also helped people get to know me: my character, my competencies, my passions. It was the reason why I’d been engaged and energized by the stories of other people throughout the organization.” Sachua Chua, IBM www. theorangechair .com/
    16. 16. Alumni Communities: Turning Former Employees into Strategic Assets <ul><li>TALENT MANAGEMENT </li></ul><ul><li>Recruiting / referrals </li></ul><ul><li>Mentors, contractors and consultants </li></ul><ul><li>Diversity outreach </li></ul><ul><li>BUSINESS DEVELOPMENT </li></ul><ul><li>Revenue generating relationships </li></ul><ul><li>Business leads and spheres of influence </li></ul><ul><li>MARKETING </li></ul><ul><li>Brand ambassadors </li></ul><ul><li>Customers </li></ul><ul><li>Corporate social responsibility initiatives </li></ul><ul><li>INNOVATION </li></ul><ul><li>Co-creation of future products and services </li></ul><ul><li>Access to intellectual capital </li></ul>
    17. 17. Alumni Communities: Turning Former Employees into Strategic Assets <ul><li>TALENT MANAGEMENT </li></ul><ul><li>Recruiting / referrals </li></ul><ul><li>Mentors, contractors and consultants </li></ul><ul><li>Diversity outreach </li></ul><ul><li>BUSINESS DEVELOPMENT </li></ul><ul><li>Revenue generating relationships </li></ul><ul><li>Business leads and spheres of influence </li></ul><ul><li>MARKETING </li></ul><ul><li>Brand ambassadors </li></ul><ul><li>Customers </li></ul><ul><li>Corporate social responsibility initiatives </li></ul><ul><li>INNOVATION </li></ul><ul><li>Co-creation of future products and services </li></ul><ul><li>Access to intellectual capital </li></ul>TALENT MANAGEMENT “ 20% of our experienced hires are boomerangs.” — National Alumni Director, Big 4 Accounting Firm BUSINESS DEVELOPMENT “ We see nearly $180 million in revenue driven from alumni referrals.” — Senior Director, Business Development, Global 500 Company MARKETING “(Our alumni) group is a huge asset for us. They have become our brand ambassadors. And we want to bring them even closer.” — CEO, Hewlett Packard INNOVATION “We generate 35% of our new products from ideas from outside the company; we’ve lowered research & development costs by 20%.” — CEO, Proctor and Gamble
    18. 18. Alumni Community in Action: Recruiting A rich recruiting resource: increase rehires and referrals Post Jobs, Find Talent Job postings spread virally inside and outside the community Enterprise Private, Enterprise Community
    19. 19. Alumni Community in Action: Recruiting A rich recruiting resource: increase rehires and referrals Post Jobs, Find Talent Enterprise Private, Enterprise Community Increase rehires and qualified referrals, reduce recruiting costs By the numbers: Company size: 25,000 Annual new hires: 2,500 10% of annual new hires sourced from alumni community: 250 Annual cost savings: $1,785,000
    20. 20. Talent Communities for Recruiting Microsoft: Taking a Targeted Approach to Engaging Talent <ul><li>Delivering messages and experiences that are unique to the populations they are targeting </li></ul><ul><li>Delivers value to talent community beyond just the future job prospect </li></ul><ul><li>“ Real People” telling “Real Stories” </li></ul><ul><li>Encourage sharing and viral spread </li></ul><ul><li>Features the latest in social networking, RSS feeds, multi-media (video) and employee blogs </li></ul>www.viewmyworld.co m www.YouAtMicrosoft.com
    21. 21. Tapping Into Existing Social Networks to Build Your Talent Community Jim Durbin , ERE, Tripling Traffic to Your Careers Site With a Facebook Account?
    22. 22. Customer and Partner Communities: Tapping into Talent Outside Your Organization <ul><li>Customers can submit ideas for new products or improvements to existing services </li></ul><ul><li>Customers can vote for the ideas they would most like to see realized </li></ul><ul><li>More than 200 ideas already adopted </li></ul>Dell IdeaStorm: Customers as a source of talent and innovation
    23. 23. Leverage External Talent Communities to Create Scalable, On-Demand Workforce
    24. 24. Recommendations on Getting Started <ul><li>Define specific business issues to drive adoption and acceptance. </li></ul><ul><li>Understand your culture and prepare to change it. </li></ul><ul><li>Assemble cross-functional task forces. </li></ul><ul><li>Select a partner with practical experience. </li></ul>Source: Corporate Social Networks Will Augment Strategic HR Initiatives , Zach Thomas, Forrester Research, 2008
    25. 25. Conenza = Practical Experience + People + Platform + Process Market-Leading Product and Strategic Support Deep Enterprise Community Expertise Best Practices Ensure Community Vibrancy & Business Success Conenza provides the technology, tools, and the team to help you realize the full potential of your community initiative
    26. 26. Crawl, Walk, Run: The Conenza Community Platform Modular Software-as-a-Service solution featuring the best of social networking technology + MODULES OPPORTUNITY CENTER EVENTS MARKETPLACES v CONENZA COMMUNITY CORE The foundation of the Conenza Community Platform + SOCIAL NETWORKING FEATURES <ul><li>Groups </li></ul><ul><li>Connections </li></ul><ul><li>Blogs & Wikis </li></ul><ul><li>Messaging </li></ul><ul><li>Doc / Photo Sharing </li></ul><ul><li>Activity Feeds </li></ul><ul><li>Rich Media </li></ul><ul><li>Refer-a-Friend </li></ul><ul><li>Permissions </li></ul><ul><li>Privacy Settings </li></ul><ul><li>+ Administration </li></ul><ul><li>+ Reporting </li></ul>HOMEPAGE | NEWS PROFILES DIRECTORIES
    27. 27. Build Network Value with an Integrated View of Enterprise Social Networking Customers Topical Thought Leaders Partners On-Demand Extended Talent Pools Alumni Talent Communities Talent Development Cross-org Peers & Cohorts Collab w/in Dept’s & Across Geographies Deep, Extra-Functional Experts Onboarding & Mentoring Enterprise Communities Employee Communities Extended Talent Communities Value-Add Stakeholder Communities
    28. 28. Key Tenets of Enterprise Social Network Success <ul><li>Prioritize specific business goals to focus internal initiatives </li></ul><ul><li>Embrace members’ multi-faceted professional agendas </li></ul><ul><li>Create authentic extended value for members and they will create value for each other and the enterprise </li></ul><ul><li>If you build it – and cross your fingers – they won’t come </li></ul><ul><ul><li>An online community requires social networking/member engagement expertise, social media marketing prowess and ongoing planning, refinement and support: either in-house or from a deeply-experienced provider </li></ul></ul><ul><li>Avoid the temptation to “control” community content: allow members to self organize around what’s most important to them </li></ul><ul><li>Plan for staged growth: low-risk/high reward “crawling” evolving to walking, running and a broader collection of thoughtfully-integrated enterprise communities </li></ul>
    29. 29. Additional Resources <ul><li>Visit www.conenza.com for: </li></ul><ul><li>On-Demand Webcasts </li></ul><ul><ul><li>Executive Playbook for Corporate Alumni Communities </li></ul></ul><ul><ul><li>Now More Than Ever: The Business Imperative of an Extended Talent Community </li></ul></ul><ul><ul><li>6 Ways to Drive Community Member Engagement and Maximize ROI </li></ul></ul><ul><li>Conenza Blog </li></ul><ul><ul><li>Features best practices, advice, and the latest industry research </li></ul></ul><ul><li>For the links to the articles referenced in this presentation or more information, please contact us at info@conenza.com </li></ul><ul><ul><li> </li></ul></ul>

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