Practical Social Media For Business      October 2010, Accelerate MainePresented by Leslie Poston, Magnitude Media
OverviewWorking With Outside The Box ToolsSocial AccountingSocial LawSocial HealthSocial Customer ServiceSocial Back Office...
The Tools Aren’t New.    Just Different.
JAN 16 1978This was the day that social networking was born.All of today’s social networks are descendants ofCBBS (Compute...
“Thinking Outside The Box”       At some point you have to be able  to bring it back in the box for your companyto succeed...
Social Media is to the office todayWhat Lotus was to the office years ago     Just another tool to master
Leave “Social” Stumbling      Blocks BehindThink: ADAPTIVE MEDIA
FLEXYour Day to Day   Business
Leave Silos Behind
Fluid & OpenInfrastructure
Email
✓ Invert your sales funnel✓ Use opt in value such as  newsletters to create evangelists✓ Give before you ask
Retention practices          + value= positive emotional branding
✓ Your blog is the first touchpoint for  interaction with your customer and potential  customer that you OWN✓ Your blog sho...
Thanks to openlearn.open.ac.uk for the images
CompetitiveIntelligence
• LinkedIn   • Yelp       • Compete• Twitter    • Location   • Alerts• Search     • Blogs      • Reader• Facebook   • Rati...
Inside The Office
✓ LinkedIn   - helps the firm understand the relationships among its own people and   those in other organizations.   -help...
Human Resources
✓ Hire 2.0✓ Policy✓ Guidelines✓ Privacy
Front Office
✓ Triage - ER wait times✓ Dispatch - Road Closures✓ Reception - Social Scheduling Tools✓ Virtual Office✓ Flexible Time
•   Bantam Live (Twitter plus CRM)•   71% claim reviews from family members or friends exert a "great deal" or "fair    am...
By 2020, 84% of marketers agree that building customer trust will becomemarketing’s primary objective, and 82% agree that ...
Customer Service
The Customer Is NOT    Always Right     (but how you treat them still matters)
• Cross Train• Checkpoints• Sometimes,  Answer = No• Follow Through• Follow Up
Toolbox
Productivity✓ Huddle        ✓ Cloud Storage✓ Basecamp      ✓ Teamwork PM✓ Zoho          ✓ Reader✓ DeskAway      ✓ Collecti...
Accounting
Small Business or Freelancer                               Large Company         Freshbooks                 Q &A          ...
Law
If you are a lawyer, and you have not yetstarted learning everything you can aboutsocial media so you can practice law in ...
Back OfficeOnline Portal for Deliverables     PDF Replace Tear Sheets                 Online Billing              Online Pa...
Metrics• If you want to change behaviors you first  must measure them• Goal setting is key• Peer pressure element of social...
•   Sales•   Customers•   Leads•   Interest                    ROI•   Reservations•   Merchandise•   Bookings•   Make it a...
(Q&A Session)
Leslie Poston, Magnitude Media                         @leslie or @magnitudemedia on Twitter                       800•501...
Practical Social Media Applications for Business
Practical Social Media Applications for Business
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Practical Social Media Applications for Business

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Presentation on practical implementation of social media for businesses



Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

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  • Practical Social Media Applications for Business

    1. 1. Practical Social Media For Business October 2010, Accelerate MainePresented by Leslie Poston, Magnitude Media
    2. 2. OverviewWorking With Outside The Box ToolsSocial AccountingSocial LawSocial HealthSocial Customer ServiceSocial Back OfficeMetrics, Measurement, ROISocial BusinessToolbox
    3. 3. The Tools Aren’t New. Just Different.
    4. 4. JAN 16 1978This was the day that social networking was born.All of today’s social networks are descendants ofCBBS (Computerized Bulletin Board System),created in two weeks by Ward Christensen andRandy Suess. It enabled members of the ChicagoArea Computer Hobbyists Exchange to post andview notices on an electronic bulletin board,effectively becoming the world’s first on-linecommunity.Research study: “Social Network Hierarchies andtheir Impact on Business”Sample: 2322 persons ages 6-54
    5. 5. “Thinking Outside The Box” At some point you have to be able to bring it back in the box for your companyto succeed with these new tools and techniques.
    6. 6. Social Media is to the office todayWhat Lotus was to the office years ago Just another tool to master
    7. 7. Leave “Social” Stumbling Blocks BehindThink: ADAPTIVE MEDIA
    8. 8. FLEXYour Day to Day Business
    9. 9. Leave Silos Behind
    10. 10. Fluid & OpenInfrastructure
    11. 11. Email
    12. 12. ✓ Invert your sales funnel✓ Use opt in value such as newsletters to create evangelists✓ Give before you ask
    13. 13. Retention practices + value= positive emotional branding
    14. 14. ✓ Your blog is the first touchpoint for interaction with your customer and potential customer that you OWN✓ Your blog should be the heart of your website✓ Your website should be the hub for all of your social spokes
    15. 15. Thanks to openlearn.open.ac.uk for the images
    16. 16. CompetitiveIntelligence
    17. 17. • LinkedIn • Yelp • Compete• Twitter • Location • Alerts• Search • Blogs • Reader• Facebook • Ratings • Comments
    18. 18. Inside The Office
    19. 19. ✓ LinkedIn - helps the firm understand the relationships among its own people and those in other organizations. -helps the firm keep up with issues employees may be concerned about✓ Yammer -incorporates expense reports, communication, project items, customer support and more✓ Instant Message -streamline responses, eliminate time wasted tracking each other down, paper trail✓ Collaborative Project Management (Basecamp) or Agile Project Management (PivotalTracker)
    20. 20. Human Resources
    21. 21. ✓ Hire 2.0✓ Policy✓ Guidelines✓ Privacy
    22. 22. Front Office
    23. 23. ✓ Triage - ER wait times✓ Dispatch - Road Closures✓ Reception - Social Scheduling Tools✓ Virtual Office✓ Flexible Time
    24. 24. • Bantam Live (Twitter plus CRM)• 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence on purchases - harness social web influence/trust - Harris Poll• 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. - ROI Research for Performance, June 2010• Nearly two-thirds (64%) of the UK population have researched products/ services online within the last 3 months. - European Commission 2010• Rubbermaid found that, when they add reviews to their free-standing inserts (which are mailed/put in newspapers), conversion for the coupons increases by 10%. This is proof that reviews impact offline advertising and in-store behavior. - Rubbermaid Case Study, April 2010.)• Giving shoppers the ability to sort products within a category by customer rating led to a sales increase of 41% per unique visitor. - PETCO, June 2007
    25. 25. By 2020, 84% of marketers agree that building customer trust will becomemarketing’s primary objective, and 82% agree that collaboration withcustomers will prevail over marketing.~1to1 Media survey of the 1to1 Xchange panel, April 2008I would argue that this day is already here
    26. 26. Customer Service
    27. 27. The Customer Is NOT Always Right (but how you treat them still matters)
    28. 28. • Cross Train• Checkpoints• Sometimes, Answer = No• Follow Through• Follow Up
    29. 29. Toolbox
    30. 30. Productivity✓ Huddle ✓ Cloud Storage✓ Basecamp ✓ Teamwork PM✓ Zoho ✓ Reader✓ DeskAway ✓ CollectiveX✓ Doodle ✓ MindMeister✓ Google Docs ✓ Prezi
    31. 31. Accounting
    32. 32. Small Business or Freelancer Large Company Freshbooks Q &A Xpensr Polling Mint Controlled Advice Shared Spreadsheets Outreach Online Payment
    33. 33. Law
    34. 34. If you are a lawyer, and you have not yetstarted learning everything you can aboutsocial media so you can practice law in asocial age, you are behind.You are behind law students who are aheadof you.You are behind lawyers who are alreadyteaching people the ropes.
    35. 35. Back OfficeOnline Portal for Deliverables PDF Replace Tear Sheets Online Billing Online Payment CRM Apps Monitoring Tools Virtual Teams
    36. 36. Metrics• If you want to change behaviors you first must measure them• Goal setting is key• Peer pressure element of social media helps success in office use• SEO/SMO• Social Media Arcs
    37. 37. • Sales• Customers• Leads• Interest ROI• Reservations• Merchandise• Bookings• Make it all trackable (hashtags, keywords, embedded code, QR codes, location, more)
    38. 38. (Q&A Session)
    39. 39. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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