1.
Social is Not Like
Facebook, It’s Like eBay
CHRISTIAN BUCKLEY
DIRECTOR OF PRODUCT EVANGELISM @METALOGIX

2.
Our Awesome Sponsors

3.
Some of the topics we’ll discuss :
• Why is everyone so interested in social?
• Where is the business value?
• What are the differences between SharePoint
social features and Yammer features?
• What does it take to make social successful
in the enterprise?

4.
About me
Christian Buckley
Director, Product Evangelism at Metalogix
Based in Seattle, Married for 23 years w/ 4 kids
2-time SharePoint Server MVP,
Forbes/Harmon.ie Top 20 Influencer,
ESPC13 Top Community Contributor, 4-time author,
Member of MSFT Community Leadership Board
@buckleyplanet http://www.buckleyplanet.com

5.
Get the Book
Available from Microsoft Press
Order your copy at http://oreil.ly/qC4loT
Tackle 10 common business problems with proven SharePoint solutions
• Set up a help desk solution to track service requests
• Build a modest project management system
• Design a scheduling system to manage resources
• Create a site to support geographically dispersed teams
• Implement a course registration system
• Build a learning center with training classes and resources
• Design a team blog platform to review content
• Create a process to coordinate RFP responses
• Set up a FAQ system to help users find answers quickly
• Implement a cost-effective contact management system

6.
Your end users want social.
They don’t know why they
want it….but they want it.
Right now.

7.
What is the #1 request
from your end users?
“I want something
that looks like
FaceBook”
(What does that even mean?)

8.
Personalization
Rich user profile Network details
Rich media sharing
Alerts and network
notifications

9.
Status updates
Newsfeed
Threaded
conversations
Groups /
Communities
Publishing content

10.
Facebook ≠ enterprise social
An Avanade global study of enterprise social
collaboration trends, analyzing the habits of
4,000 users and 1,000 IT and business
decision-makers in 22 countries, found that
 Facebook is twice as popular as SharePoint – 73% to 39%
 Facebook is also four times more popular that IBM Open connections
(17%) and six times more popular than Salesforce’s Chatter (12%)
http://ubm.io/17WDTQs

11.
Facebook ≠ enterprise social
Of course…
Although Facebook is used by 74% of
organizations surveyed, organizations put
SharePoint and Chatter (tied at 23%) at the top
of their list of deployments for the coming year
When asked about priorities, Facebook fell to the end of the list
http://ubm.io/17WDTQs

12.
Personalization
Rich user profile
Network details
Rich media sharing
Status updates
Newsfeed
Alerts and network
notifications
Threaded
conversations

13.
Yammer + SharePoint Roadmap
Today
 Option to replace
SharePoint Newsfeed
with Yammer
 Yammer app for
SharePoint
 SharePoint 2013 on-
premises guidance
Tomorrow
 New User Experience
 Document conversations
 Office 365 Single sign-on
Future
 External Communication
 Email integration
 Enhanced messaging

14.
“Organizational success with
social media is fundamentally a
leadership and management
challenge, not a technology
implementation.”
The Social Organization, Bradley and McDonald (Gartner)

15.
Small-team
collaboration can
be fast and effective

16.
While large-team
collaboration can be
sluggish and siloed

17.
Organizations want
adoption and engagement

18.
Social in SharePoint

19.
Social in Yammer

20.
“structured”
“unstructured”

21.
Where is social going?

22.
You’re probably asking:
“What does any of this have to do with the
FaceBook vs. eBay metaphor?”

23.
Product #1 Product #2

24.
 They surface data
 They provide context
 They extend the search experience
 They are increasingly being viewed as the
way in which people communicate
Why are social tools important?

25.
Problems with “eBay as Social” model
 Look to the adoption lifecycle
 Initial excitement, its shiny and new
 Increased productivity
 Soon, experts develop, and novices wander away
 “Trolls” start appearing and mucking things up
 Introverted social activities dilute the message
 After that, “social silos” are created
 Lack of alignment with business processes

26.
Where Social Works
Cultural
change
Executive
adoption
Business
alignment
Meaningful
measure-
ments
Alignment
with structured
collaboration

27.
Let’s go back to the
FaceBook/eBay metaphor
one more time

28.
 Split screen of facebook vs ebay
 Means to an end – a specific activity, self-focused
 Versus a community, a business focus

29.
“Social media, community,
and purpose are the indispensable
components that together
produce mass collaboration.”
The Social Organization, Bradley and McDonald (Gartner)

30.
The elusive “Business Value” problem
 When your community has strong business alignment, a sense
of purpose, people will contribute, driving business value
 Some people talk about “driving innovation.” What they really
mean is the “emergence of ideas” between people, across
teams, between partnering organizations
 Clarifying thoughts
 Sharpening messaging
 Refining ideas
 Delivering value

31.
To move forward you need measurement

32.
The Social Organization
Community = Who
Social = Where
Purpose = Why
The Social Organization, Bradley and McDonald (Gartner)

33.
Ultimately, social is
about your culture, not
about the technology.

34.
Q&A
 I am not a consultant, so I do not
directly work with companies to
help them design their social
strategies
 However, I personally embrace the
eBay model …and charge a small
transaction fee for having
watched my presentation
 I also accept PayPal

35.
 Rate this session and win at
http://www.sharepointsaturday.co.za
 SharePint at Eastwoods from 5pm onwards
 Contact me at cbuck@metalogix.com or @buckleyplanet
Thank you!