Learning3.0 chicago oct_11


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Learning3.0 chicago oct_11

  1. 1. Fostering Social Learning Communities<br />Karie Willyerd<br />Vice President, Learning & Social AdoptionSuccessFactors<br />X/XX/2011<br />© Copyright 2011. All rights reserved.<br />
  2. 2. Agenda<br />2<br /><ul><li>Why is now the time for social learning?
  3. 3. What is social learning?
  4. 4. What are social learning communities?
  5. 5. What should I do prior to launch?
  6. 6. How do I maintain and scale communities?
  7. 7. How do I measure social learning?</li></li></ul><li>The 2020 Workplace<br />The 2020 Workplace:How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today<br />Available wherever books are sold<br />3<br />
  8. 8. Three Forces Shaping the Future of Work<br />4<br />Globalization<br />BY 2020: global access to markets and talent will reshape business<br />Demographics<br />BY 2020: five generations will be working side-by-side in organizations<br />BY 2020: social media will connect employees, customers, and partners for immediate communication<br />Social Web<br />
  9. 9. 2005<br />Demographics<br />Demographics<br />Generation 2020<br />0<br />Millennials<br />25%<br />23%<br />Generation X<br />Baby Boomers<br />45%<br />Traditionalists<br />8%<br />0%<br />20%<br />40%<br />60%<br />
  10. 10. 2010<br />Demographics<br />36%<br />+11%<br />38%<br />-7%<br />4%<br />-4%<br />Demographics<br />Generation 2020<br />0<br />Millennials<br />22%<br />Generation X<br />Baby Boomers<br />Traditionalists<br />0%<br />20%<br />40%<br />60%<br />
  11. 11. 2015<br />Demographics<br />45%<br />+11%<br />31%<br />-7%<br />3%<br />-1%<br />Demographics<br />Generation 2020<br />1%<br />Millennials<br />21%<br />Generation X<br />Baby Boomers<br />Traditionalists<br />0%<br />20%<br />40%<br />60%<br />
  12. 12. 2020<br />Demographics<br />7%<br />+6%<br />50%<br />+6%<br />22%<br />-9%<br />Demographics<br />Generation 2020<br />Millennials<br />20%<br />Generation X<br />Baby Boomers<br />Traditionalists<br />1%<br />0%<br />20%<br />40%<br />60%<br />
  13. 13. Top 5 Things Millennials Want …<br />From a boss:<br />Will help me navigate my career path<br />Will give me straight feedback<br />Will mentor and coach me<br />Will sponsor me for formal development programs<br />Is comfortable with flexible schedules<br />9<br />Meister & Willyerd, Harvard Business Review, May 2010<br />
  14. 14. Top 5 Things Millennials Want … <br />To learn:<br />Technical skills in my area of expertise<br />Self management and personal productivity<br />Leadership<br />Industry or functional knowledge<br />Creativity and innovation strategies<br />10<br />Meister & Willyerd, Harvard Business Review, May 2010<br />
  15. 15. 2020<br />2010<br />1990<br />1980<br />Information Revolution<br />Collaboration Revolution<br />Internet Revolution<br />1880<br />Computer Revolution<br />“The information revolution will empower individuals and democratize everything…” – <br /> - Steve Jobs, Apple<br />Industrial Revolution<br />Change Is Accelerating<br />11<br />
  16. 16. Email Is So Yesterday!<br />12<br />
  17. 17. Even the Old People Are Doing It<br />13<br />Changes in social network site use, 2008-2010 by generation<br />% of Internet users who use social network sites, over time<br />G.I. Generation<br />(74+)<br />All online adults<br />(18+)<br />Millennials<br />(18-33)<br />Gen X<br />(34-45)<br />Younger Boomers<br />(46-55)<br />Silent Generation<br />(65-73)<br />Older Boomers<br />(56-64)<br />13<br />Pew Internet Foundation<br />
  18. 18. 14<br />25 Billion Tweets<br />700 Million on Facebook<br />70% Outside US<br />
  19. 19. 15<br />2 Billion YouTube Videos Watched …<br />A Day<br />On Average, 186 Videos Watched …<br />A Month<br />35 Hours of Video Uploaded …<br />A Minute<br />
  20. 20. Now Is the Time for Social Learning<br />16<br />
  21. 21. What is Social Learning?<br />17<br />Social Learning is learning that happens by interacting with other people, able to be initiated by the learner, and enabled by digital technologies that provide both read and write capabilities. <br />
  22. 22. How is This Different Than a Website?<br />18<br />The focus is on people providing content, not just content; you know who you’re getting your content from<br />Communities are more interactive, thus require more effort on the company’s part – community managers<br />The volume of content, and the currency of content, far exceeds nearly every website<br />Barriers to posting and collaboration are reduced or eliminated<br />
  23. 23. What Powers Communities?<br />Users, users, users!<br />Essential to build user base as quickly as possible<br />Activity. Every time a user returns, there needs to be new, fresh, interesting content<br />Users interacting with users<br />Users interacting with company experts<br />19<br />
  24. 24. 20<br />Prior to launch<br />
  25. 25. Readiness Check List<br /><ul><li>Future state solves a problem, such as:</li></ul>Getting information out quickly to the field<br />Not enough budget to develop needed courses<br />Connecting silos<br />Dispersed workplace hard to train synchronously<br /><ul><li>Training department willing to give up control
  26. 26. Employee mix includes people comfortable with technology
  27. 27. Policy in place for social media
  28. 28. A few champions at senior levels
  29. 29. Risk is managed; start with a pilot with a specific goal</li></ul>21<br />
  30. 30. Guidelines & Policies<br />Social media guidelines must be easily findable<br />http://socialmediagovernance.com/policies.php for sample guidelines<br />Set the tone; community managers essential to ensuring tone<br />Permissions<br />Content review<br />Community owner responsibilities<br />22<br />
  31. 31. Setting Goals – Some Examples<br />23<br />Provide an interactive area for employees and dealers to learn more about the community and its products and solution<br />Drive engagement to solve issues<br />Encourage sharing of success stories<br />Create a collaboration space<br />Up-to-date news source<br />Increase brand awareness<br />Build brand loyalty and affiliation<br />Encourage cross functional collaboration<br />Your goals will define your community structure, resources required, and metrics<br />
  32. 32. Recruit and Train Community Managers<br /><ul><li>The traditional roles of learning, such as facilitator or course author, do not prepare people to be online community managers
  33. 33. Look for people who have a strong online presence already
  34. 34. Send them to a social learning bootcamp or social marketing workshop</li></ul>24<br />
  35. 35. The Role of a Community Manager<br /><ul><li>Foster a sense of community that encourages greater engagement and investment from its members, and encourages word-of-mouth sharing for amplified impact on the community.
  36. 36. Moderate online conversations and events to make sure the posted topics are relevant and positive
  37. 37. Become a key contributor to the posts, blogs and tweets of the community
  38. 38. Increase community awareness of the tool, products and services
  39. 39. Welcome new members
  40. 40. Engage and motivate the community’s most active online influencers and advocates to ensure that their input is acknowledged
  41. 41. Provide community feedback to internal teams for the consideration of future programs.</li></ul>25<br />
  42. 42. We Can Learn From Online Universities!<br />26<br />
  43. 43. Picking a Platform – Features List<br /><ul><li>Authoring – including screen capture and webcam; bundling of objects
  44. 44. Sharing – communities with forums, comments, rating, tagging
  45. 45. Security – to the object level
  46. 46. Findability – advanced search methods to ensure knowledge can be easily found
  47. 47. Metrics – essential to training functions
  48. 48. All from your browser, no downloads
  49. 49. Mobile
  50. 50. Signals – alerts to community members of new content</li></ul>27<br />
  51. 51. Recruit People & Content<br /><ul><li>Ensure community is pre-seeded with new content
  52. 52. One idea: Ask every person in the community to load a recent presentation, paper or policy that they believe represents some of their best work.
  53. 53. Recruit people in advance of launch to add content</li></ul>28<br />
  54. 54. Launching social learning<br />
  55. 55. Marketing Must Be Social!<br /><ul><li>Email blast X 3 (minimum)
  56. 56. Include links to community in emails and marketing
  57. 57. Live events (may be virtual) to learn more about the community
  58. 58. Recruit bloggers pre-launch
  59. 59. Expert week</li></ul>Be sure to send note to experts and their managers thanking for participation<br /><ul><li>“Spooky” week. Similar to Halloween TV programming, experts commit to posting on pre-determined themes
  60. 60. Staff a booth in common spaces, such as the cafeteria to demo the community
  61. 61. Run an annual social learning community ACE contest. (Award for Community Excellence) This awards a person, not necessarily a piece of content.
  62. 62. Have community manager contact members who have not visited site for two months</li></ul>30<br />
  63. 63. Provide Incentives<br /><ul><li>Implement a social equity feature
  64. 64. Best content of the month; provide reward such as community polo shirt; ongoing for at least a year
  65. 65. Tag! You’re It! Run a contest for a month. Provide a reward to the person who tags the most content.
  66. 66. Featured content. Put some cache around content specially selected for featured content. Have community manager send note to person and manager.</li></ul>31<br />
  67. 67. Keeping Content Current<br /><ul><li>Automatically triggered reviews
  68. 68. Rewards for people who flag old content
  69. 69. Community owners who inspire the addition of new content
  70. 70. Besides – most people don’t go past the second page of search!</li></ul>32<br />
  71. 71. Keep It Interesting & Stimulating<br />33<br />Goal is to make people feel they are out-of-touch if they don’t participate in community regularly<br />News feeds<br />Daily digests<br />“Fun” content; unleash your experts’ creativity<br />Planned events to allow nearly synchronous interaction<br />Rotating special programming/topics<br />
  72. 72. Make It Easy to Use<br />34<br />Ensure policies don’t make collaboration and posting onerous<br />Encourage tagging to make content findable<br />Keep content short; unpack long presentations and eLearning courses into a series<br />Use a bundling feature when multiple documents need to go together, such as a tech spec and a tutorial<br />No training required!<br />
  73. 73. Making Content & Experts Findable Is Key<br />35<br />Both finding and authoring content need to take as little time as possible<br />Tagging essential<br />Eliminate review cycles on authoring; every step of review will dramatically reduce contributions<br />Feedback needs to be provided quickly. There’s nothing more frustrating than taking the time to write a thoughtful question and then not getting any responses.<br />
  74. 74. Scaling & Measuring Social Learning<br />
  75. 75. Now That You’ve Piloted, What’s Next?<br /><ul><li>Pull is better than push
  76. 76. Align business needs to ensure successful execution of enterprise-wide launch
  77. 77. Continue deconstructing existing training materials and make available in nuggets
  78. 78. Get creative on viral marketing; look to your marketing department for ideas on how they are going social with customers</li></ul>37<br />
  79. 79. Establishing Metrics – Some Ideas<br />38<br />Determine which metrics best align with business goals<br />Cost savings: amount of content contributed by people outside of normal job duties; valuation of that content if created formally (# of pages or # of hours of content X formal creation $ rate)<br />Time savings; reduction in questions to experts<br />Engagement; turnover in targeted audience<br />Member-to-member interactions (measures community maturity)<br />Survey members to determine satisfaction; provide open-ended question for qualitative metrics (e.g., The SLC helps me in my job because …. )<br />
  80. 80. Is It Time to Join the Revolution?<br />39<br />