Slide deck for LinkedIn workshop by Des Walsh at Gold Coast North Chamber of Commerce, Ramada Hope Island, Qld, 16 September 2015

3. LinkedIn – Big Picture
• 380 millionusers worldwide
• 200 countries, 24 languages
• 69% users outside the USA
• 2 new users every second
• Educated, affluent,influential
• 28% AU social networkers use LinkedIn
(Facebook 98%, Instagram 26%, Twitter 17%)

4. Do I really haveto do
this?

5. Why people don’t
progress with LinkedIn
Of allthe social media platforms,
LinkedInin particular
• Is not fun,not sexy
• Is complicated
• Needs work

6. PRESENCE PARTICIPATION
PEOPLE
Keep it Simple

7. Presence
Profile
• Picture
• Keywords
• Story
• Skills
• Recommendations
Updates
Groups – Listen!
Company Page
Pulse (LinkedIn Blogging)

8. Participation
Comments, Likes, Shares
Updates
Groups
Pulse

9. People
Think Team, not “Connections”
Stay in Touch (build relationships)
Groups – behelpful

11. 10 Possible “Whys”
1. build brandawareness
2. get leads
3. retaincustomers
4. retainandrecruitstaff
5. establishandmaintainthoughtleadership
6. promoteproductsand/orservices
7. findbusiness partners,jointventurers
8. attractinvestors
9. expandprofessionalandcompanynetwork
10. marketresearch

12. PRESENCE PARTICIPATION
PEOPLE

13. Stories Beat Lists – Every Time

14. Think Team (not Connections)

15. Strength of Weak Ties

16. 2,177,810
Groups

18. PRESENCE PARTICIPATION
PEOPLE

19. Des Walsh
Web:deswalsh.com
Blog: deswalsh.com/blog
LinkedIn:
http://linkedin.com/in/deswalsh
Twitter:@deswalsh
Email: coach@deswalsh.com
Phone:
Australia: 0413089 355
International: +61 413089 355
ExecutiveLeadershipCoach
Social MediaStrategist
LinkedInSpecialist

20. LinkedInServices
• LinkedIn profile review
• LinkedIn profile Done with You
• Personal LinkedIn strategy
• Company LinkedIn strategy
• LinkedIn company page Done with You
• Corporate workshops
• 0413 089 355 | coach@deswalsh.com

21. Image Credits
Skypoint ObservationDeck, PhallnOoiviaFlickr CC BY 2.0
Fishing atCurrumbinBeach,DesWalsh
Picturecaptioned“DoI reallyhavetodo this?”:originalis“I feel…”by SodanieChea viaFlickr CC BY 2.0
VennDiagram–DesWalsh
“Why?”–BuzzFarmers, viaFlickr CC BY 2.0
“Storytime withthe FirstLady” –USArmy,viaFlickr CC BY2.0
TitansTeam:Naparazzi viaFlickrCC BY-SA 2.0 viaFlickr CC BY-SA 2.0
Strength of Weak Ties: Image by Sadi Carnot, public domain, via Wikimedia Commons