1. Using social media
to attract, recruit and retain
passive candidates
September 14, 2010
Social Honesty

2. What is social media?
1. 2 - way communications (not broadcasting)
2. Connect, interact and engage
3. Transforms people from content consumers to content producers
4. Create and exchange
5. Examples: Blogs, Facebook, YouTube, LinkedIn, Ning, Twitter, the
mobile
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3. It can be a little confusing
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4. Social media is here to stay
The talent shift
1990 2000 2010
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5. Why add social media as a recruiting channel?
1. Increase talent pool connections (number of candidates you have in
your network)
2. Increase engagement with talent communities
3. Decrease cost-per-hire, increase quality-per-hire
4. Impact employer brand and reputation
Social Honesty

6. Social recruiting statistics
• Social recruiting has become a mainstream channel for US companies
who are hiring, with 83% surveyed now using or planning to use social
media for recruiting
• 36% of US companies surveyed will spend less money on job boards
• 38% of surveyed companies will spend less on 3rd party recruiters or
search firms
• For candidate quality, respondents rated social networks significantly
higher than job boards who landed in last place
• Referrals were the most highly rated for candidate quality
• 86% use LinkedIn, 60% use Facebook and 50% use Twitter for recruiting
Source: Jobvite social recruiting survey 2010
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7. Facebook’s power
• Over 500 million global users, 4 million in Sweden
• 50% of active users login to Facebook daily
• 30% access Facebook via their mobiles
• Facebook mobile users are more active then non-mobile users
• People spend 55 minutes a day on Facebook, on average
• People spend 700 billion on Facebook every month
• Job apps can be developed for Facebook to spread your jobs
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8. LinkedIn’s power
• 75+ million global users
• 1 million new users every 12 days
• 550,000+ Swedish members (AMS has around 130,000 CVs)
• Average income is 107,000USD
• 78% of members are college educated
• 42% of members are decision makers
• Nearly 700,000 professionally oriented groups
• View eBay’s experience using LinkedIn Recruiter
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9. What is Twitter?
• Micro-blog
• 140 characters
• A forum where you can be professional and personal at the same time,
something in between Facebook and LinkedIn
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10. Twitter’s power
• Growth over last 12 months has been 949%
• Over 150+ million users
• Approximately 180 million unique visitors/month
• 75% of traffic comes from outside twitter.com
• Users are sending 55 million Tweets per day
• Twitter.com/search get 600 million search queries every day
• After launching Blackberry mobile app, Twitter received 100,000 new
users
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11. We are all learning together
• You will make mistakes and that’s ok
• You will see what your competitors are doing and that’s ok
• You might need help with strategy and implementation and that’s ok
• You might be afraid of what they say and that’s ok
But ignoring social media in HR is NOT ok
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12. What should your strategy include?
1. Audience assessment
2. Business needs
3. Current strategy
4. Brand research
5. Brand assessment
6. Brand ambassadors
7. Social recruiting ambassadors
8. Guidelines
9. Business goals
10. Brand goals
11. Recruiting goals
12. Integrate with digital strategy
13. Execution process
14. Presentation/recruiter training
15. Monitor
16. Measure
Social Honesty

13. • 325,000 employees
Sodexo
• 60% annual growth rate
• Remote recruiting workforce working from home in 38 states
• Recruit for 4,500 positions each year
• Senior executives widely accepted social recruiting
• Implemented Facebook page, Twitter page, LinkedIn page, corporate
blog, YouTube channel and Flickr.
• Built a talent network of 160,000 people
• Social media increased page views by 127,000 and 5 million media
impressions annually.
• Referral activity increased by 36% which resulted in 50% of their hires
coming from referrals.
• Launched an Alumni program that resulted in 123 rehires (An alumni
group can be created on LinkedIn).
• 211% increase in career site traffic, 56% increase in candidates per
requisition and saved $300,000 in recruitment advertising costs.
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14. Questions?
michelle@socialhonesty.com
socialhonesty.com
@michellerea and @socialhonesty
http://se.linkedin.com/in/michellerea
+46 (0) 70-779 85 23
Social Honesty