Overview of LinkedIn, for Jon Bone's team, April 21 2022

1. LinkedIn® for CFX
An Overview
(With Some Insider Tips)

2. Disclaimer
**Finding and converting leads on
LinkedIn can be time-consuming and
frustrating. No matter what any
LinkedIn expert tells you, let
alone promises, no one else’s
claimed past results can guarantee
future success for you in any
system of real prospecting on
LinkedIn.**

3. Do I really have to do
this?

4. Why many people,
including those who
start with good
intentions, don’t
progress with
LinkedIn
Of all the social media platforms,
LinkedIn in particular
• Is not fun, not sexy (harder to
get that dopamine rush 😢)
• Is complicated 😕
• Needs work 😓

5. So Why Bother?
• 810 million users worldwide
• 200+ countries, 25 languages
• 77% users outside the USA
• 2 new users every second
• Educated, affluent, influential, many decision-makers
• Favoured by marketers for organic marketing via social
networking

6. Focus
Know your LinkedIn Why
Be super clear about your ideal
connection
Optimise your profile
Engage strategically – especially with
thoughtful comments
Know that the algo rules

7. 10 Possible “Whys”
1. build brand awareness
2. get leads
3. retain customers
4. retain and recruit staff
5. establish and maintain thought leadership
6. promote products and/or services
7. find business partners, joint venturers
8. attract investors
9. expand professional and company network
10. market research

8. PRESENCE PARTICIPATION
PEOPLE
Keep it Simple – 3 Ps

9. Presence - Optimised Profile
• Background Picture
• Picture of you
• Professional Headline
• “Vanity” URL http://linkd.in/160awI6
• About section
• Current Position
• 2 Past Positions
• Connections - minimum 50
• Skills - minimum 3
• Education
• Recommendations

10. Participation
It’s a Network - so engage,
already! 😊
Post quality content of interest to your market – (not for CFX
colleagues’ admiration)
Find the right people (i.e. your ideal lead)
Follow their activity*
Comment - including commenting on comments
*https://linkedin.com/in/username/detail/recent-activity/shares/

11. People
Understand the Strength of Weak Ties
Google “Granovetter”

12. Stories Beat Lists – Every Time

13. Think Team (not Connections)

14. Over
2 million Groups
From Aardvark to Zambezi
Timewaster or Opportunity?

15. Ready to play, just watching - or happy
to be just on the fence?

16. Help is Just a Mouse Click
Away
My 5 Day LinkedIn PowerUp email course
Groups
LinkedIn Action User Group Heroes – Andy Foote
https://www.facebook.com/groups/382064175593793
Other Experts
Brynne Tillman Petra Fisher Greg Cooper
Viveka von Rosen-Martin Richard van der Blom
https://www.deswalsh.com/linkedin-5-day-power-up/
Linked2Success Group on Facebook - Adam
Houlahan
https://www.facebook. /groups/LinkedIn2Success

17. Image Credits & Follow Up
Picture captioned “Do I really have to do this?”: original
is “I feel…” by Sodanie Chea via Flickr CC BY 2.0
Venn Diagram – Des Walsh
“Story time with the First Lady” – US Army, via Flickr CC
BY 2.0
Titans Team: Naparazzi via FlickrCC BY-SA 2.0 via Flickr
CC BY-SA 2.0
Strength of Weak Ties: Image by Sadi Carnot, public domain,
via Wikimedia Commons
Session slides and follow up: i