Importance of Personal Branding in the Digital Age
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Importance of Personal Branding in the Digital Age
- 3. Where would we be without personal brands?
- 4. The News
- 6. The Bad and Seeds
- 7. External & Internal Branding
- 8. External
- 9. about 70% 35,280 “…critical to maintain a professional online brand”
- 15. Eric Schmidt Entrepreneurship
- 18. External & Internal Branding
- 19. Internal
- 20. about 81% “… believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment…”
- 21. about 82% “… more likely or much more likely to trust a company whose CEO and top execs use social media…”
- 22. about 78% “… more would prefer to work for a company whose leadership is active on social media…”
- 25. W@nker Invisible Healthy Narcissistic to the personal brand Personality world Disorder
- 27. A Brand called
Editor's Notes
- Good evening everyone. My name is Andrew Morgan. That’s right. Not Morry, but Andrew.At least that was the name which read on my birth certificate, report cards and passport. However that all changed when, at the age of 12 I discovered girls. I also discovered that I was being confused with Andrew Parkins, Andrew Stephenson, Andrew Reid or Andrew Chin. All of which were in the same year level as me, and in one particular case, was better looking. What does a pubescent boy do? He creates a brand. Or at least he employs the help of his friends, albeit, fairly uncreative friends. Morry, from ‘Morgan’, was born. It was used by friends, some teachers, and even my parents, who I think just wanted to sound hip. It had a few modifications and variations, typical of Australian culture, to become Moz, Mozza, and Morgi, but those were just spin offs, like Diet Coke, to my main brand that was ‘Morry’.Mind you, it could have been a disaster. My brain trust, marketing advisors of the time – Daniel Jewell and Travis Sutherland – almost opted for the nickname of ‘Turtle’, which while sounding cute, would put me in comparison with an overweight loser from the Entourage series, but more important imply that I was stupid due the Chinese connotations.So Morry it was. And when I hit China in 2001, Morry became ‘Mo rui’, fitting in both phonetics and translation. ‘Rui’, you see, means intelligence. Although, to return to that early brush with ‘Turtle’ I was later to find out that the ancient meaning of ‘Mo’ – a traditional family name – means ‘Not’. Not intelligence. So it seems that one way or another I became a turtle.Without knowing it, I had become a marketer.
- The poll found that most professionals recognised the importance of maintaining a professional presence online. About 70% or 24,480 respondents agreed that it is critical to maintain a professional online brand, particularly on personal social networking sites. This was followed by 20.4% or 7,200 respondents finding it not important, and only 10.2% or 3,600 respondents saying it’s not something they think about. Total 35,280 responses
- Wikipedia:Narcissus Flower Beauty Pageant sponsored by the local Chinese Chamber of Commerce, became the second runner-upIn 1992, Yue-Sai successfully transformed herself from a TV personality to an entrepreneur by creating the Yue-Sai cosmetics brand which became China’s leading Cosmetics Company, eventually selling products in more than 800 outlets through 23 regional companies in China's major markets. The company started a revolution by encouraging Chinese women to be proud of their image, and truly began the cosmetics industry in China.
- While bosses may not always be thrilled about their employees using social media in the workplace, the reverse isn’t true: it seems employees take a more favorable view of bosses who use social media to communicate, according to BRANDfog’s 2012 CEO, Social Media and Leadership Survey. Unfortunately, most of their bosses aren’t doing this.BRANDfog surveyed hundreds of employees from companies ranging in size from startups to Fortune 500 players, asking them about top execs’ use of social media to communicate with them and the wider world. The results were unambiguous: 81% of respondents said they believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment, including “communicating values” and shaping a corporate reputation; 82% said they were “more likely” or “much more likely” to trust a company whose CEO and top execs use social media; and 78% said they would prefer to work for a company whose leadership is active on social media.Most survey respondents agreed that CEOs can use social media to improve engagement with a number of important stakeholders: 89.3% said top execs can use it to communicate better with customers, 84.7% said with employees, and 66.3% with investors. 71% of respondents said C-suite engagement with social media can result in better brand image. On the other hand, social media can’t fix a corporate environment that is broken: just 45% said they believed C-suite social media engagement can lead to improved company morale.Asked to rank how important it was for CEOs and C-suite execs to participate in social media, 50% of employees said it was “very important,” while 31% said it was “somewhat important.” Only 14% said it was “not important.”Read more: http://www.mediapost.com/publications/article/172288/employees-trust-ceos-who-use-social-media-more.html#ixzz1xYyBqco1
- While bosses may not always be thrilled about their employees using social media in the workplace, the reverse isn’t true: it seems employees take a more favorable view of bosses who use social media to communicate, according to BRANDfog’s 2012 CEO, Social Media and Leadership Survey. Unfortunately, most of their bosses aren’t doing this.BRANDfog surveyed hundreds of employees from companies ranging in size from startups to Fortune 500 players, asking them about top execs’ use of social media to communicate with them and the wider world. The results were unambiguous: 81% of respondents said they believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment, including “communicating values” and shaping a corporate reputation; 82% said they were “more likely” or “much more likely” to trust a company whose CEO and top execs use social media; and 78% said they would prefer to work for a company whose leadership is active on social media.Most survey respondents agreed that CEOs can use social media to improve engagement with a number of important stakeholders: 89.3% said top execs can use it to communicate better with customers, 84.7% said with employees, and 66.3% with investors. 71% of respondents said C-suite engagement with social media can result in better brand image. On the other hand, social media can’t fix a corporate environment that is broken: just 45% said they believed C-suite social media engagement can lead to improved company morale.Asked to rank how important it was for CEOs and C-suite execs to participate in social media, 50% of employees said it was “very important,” while 31% said it was “somewhat important.” Only 14% said it was “not important.”Read more: http://www.mediapost.com/publications/article/172288/employees-trust-ceos-who-use-social-media-more.html#ixzz1xYyBqco1
- While bosses may not always be thrilled about their employees using social media in the workplace, the reverse isn’t true: it seems employees take a more favorable view of bosses who use social media to communicate, according to BRANDfog’s 2012 CEO, Social Media and Leadership Survey. Unfortunately, most of their bosses aren’t doing this.BRANDfog surveyed hundreds of employees from companies ranging in size from startups to Fortune 500 players, asking them about top execs’ use of social media to communicate with them and the wider world. The results were unambiguous: 81% of respondents said they believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment, including “communicating values” and shaping a corporate reputation; 82% said they were “more likely” or “much more likely” to trust a company whose CEO and top execs use social media; and 78% said they would prefer to work for a company whose leadership is active on social media.Most survey respondents agreed that CEOs can use social media to improve engagement with a number of important stakeholders: 89.3% said top execs can use it to communicate better with customers, 84.7% said with employees, and 66.3% with investors. 71% of respondents said C-suite engagement with social media can result in better brand image. On the other hand, social media can’t fix a corporate environment that is broken: just 45% said they believed C-suite social media engagement can lead to improved company morale.Asked to rank how important it was for CEOs and C-suite execs to participate in social media, 50% of employees said it was “very important,” while 31% said it was “somewhat important.” Only 14% said it was “not important.”Read more: http://www.mediapost.com/publications/article/172288/employees-trust-ceos-who-use-social-media-more.html#ixzz1xYyBqco1
- i-Disorders2000 subjects surveyed by Dr. Larry Rosen which uncovered Narcissistic Personality Disorder uncovered by excessive use of Social Networking Sites
- Good evening everyone. My name is Andrew Morgan. That’s right. Not Morry, but Andrew.At least that was the name which read on my birth certificate, report cards and passport. However that all changed when, at the age of 12 I discovered girls. I also discovered that I was being confused with Andrew Parkins, Andrew Stephenson, Andrew Reid or Andrew Chin. All of which were in the same year level as me, and in one particular case, was better looking. What does a pubescent boy do? He creates a brand. Or at least he employs the help of his friends, albeit, fairly uncreative friends. Morry, from ‘Morgan’, was born. It was used by friends, some teachers, and even my parents, who I think just wanted to sound hip. It had a few modifications and variations, typical of Australian culture, to become Moz, Mozza, and Morgi, but those were just spin offs, like Diet Coke, to my main brand that was ‘Morry’.Mind you, it could have been a disaster. My brain trust, marketing advisors of the time – Daniel Jewell and Travis Sutherland – almost opted for the nickname of ‘Turtle’, which while sounding cute, would put me in comparison with an overweight loser from the Entourage series, but more important imply that I was stupid due the Chinese connotations.So Morry it was. And when I hit China in 2001, Morry became ‘Mo rui’, fitting in both phonetics and translation. ‘Rui’, you see, means intelligence. Although, to return to that early brush with ‘Turtle’ I was later to find out that the ancient meaning of ‘Mo’ – a traditional family name – means ‘Not’. Not intelligence. So it seems that one way or another I became a turtle.Without knowing it, I had become a marketer.