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2018 03 How Companies and Teams can Leverage LinkedIn for Marketing with Jo Saunders

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How Companies and Teams can Leverage LinkedIn for Marketing, by increasing visibility, authority and influence individually, with Jo Saunders

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2018 03 How Companies and Teams can Leverage LinkedIn for Marketing with Jo Saunders

  1. 1. How Companies and Teams can Leverage LinkedIn for Marketing with Jo Saunders Australia’s LinkedIn Demystifier
  2. 2. » Be FOUND » Be REMEMBERED » Be CHOSEN Copyright Wildfire Social Marketing 2017
  3. 3. 3 LinkedIn ….. Boring ????
  4. 4. 4 "Connect the world’s professionals to make them more productive and successful” Copyright Wildfire Social Marketing 2018 LinkedIn Purpose
  5. 5. How will you stand out? 8Seconds Can your ideal How does your What do you want clients find you? to be known for? Profile rank?
  6. 6. Branding Build a network Thought Leadership Influence & team leverage Circle of Social Business Copyright Wildfire Social Marketing 2017
  7. 7. Copyright Wildfire Social Marketing 2015 One does not network with a bag on your head 21x Copyright Wildfire Social Marketing 2018
  8. 8. 8 LinkedIn Foundations Brand Talent Ideal Clients Copyright Wildfire Social Marketing 2018@JoSaundersAU
  9. 9. Are You Findable? 2. Conference Speaker | Workshop Leader | Author | 1. Director/Principal 3. Delivering customer service excellence for organisations | Speaker, Trainer and Facilitator | DIME™ Customer Service Copyright Wildfire Social Marketing 2018 [Expertise] [Title] [Company]
  10. 10. 21 x 200-225 120
  11. 11. http://bit.ly/LI-blueprint [Free Profile Blueprint] http://bit.ly/ProfileReview147 [Profile Review] Need Help?
  12. 12. 12 Company Page Benefits 1. Brand - Position & Culture 2. Talent - Leverage & Attract 3. Reach - Ideal Clients & Partners Copyright Wildfire Social Marketing 2018@JoSaundersAU
  13. 13. 17 Copyright Wildfire Social Marketing 2018 Connections Team Followers Connections Company Page
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  17. 17. 21 Video…
  18. 18. 22 Company Page followers Employees generally have 10xconnections more than Social Leadership and Influence Copyright Wildfire Social Marketing 2018 @JoSaundersAU
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  20. 20. 24 Create Activate Team Promote Repurpose Monitor Activate Team Analytics Track relationships Social Business Roadmap Identify Review Copyright Wildfire Social Marketing 2018 Engagement @JoSaundersAU MissingLettr.com Hootsuite/Buffer Like / Comment / Share Video Lumen5 Graphic SlideShare Nimble.com
  21. 21. 25 Are You & Your Team Findable? 2. Branded 1. Optimized 3. Active Copyright Wildfire Social Marketing 2018 Gamification LinkedIn.com/sales/ssi
  22. 22. 26 Are Your Team Connected? Copyright Wildfire Social Marketing 2018 2. Team 1. Page 3. Network
  23. 23. 27 Building Team Credibility? Copyright Wildfire Social Marketing 2018 2. Page Team 1. Content Page 3. Team Page Blog Curation Education Guidelines VideoVisuals Value Creation Articles Voice POST SHARE ENGAGE
  24. 24. 28 Copyright Wildfire Social Marketing 2018
  25. 25. 29 Copyright Wildfire Social Marketing 2018
  26. 26. 30 Copyright Wildfire Social Marketing 2018
  27. 27. 31 Copyright Wildfire Social Marketing 2018
  28. 28. Copyright Wildfire Social Marketing 2018 @JoSaundersAU Do Metrics Matter? Profile views, ranking, connections, endorsements, recommendations, comments, likes, shares…. Emails, phone calls… bookings & sales
  29. 29. 33 What Next? • Be Found – Brand Visibility = Findability • Be Remembered – Content Strategy = Authority • Be Chosen – Engagement Strategy = Influence Get Good… Get Expert Support Review > Transform > Guidelines > Training > Accountability Copyright Wildfire Social Marketing 2018
  30. 30. 34@JoSaundersAU Jo Saunders jo@wildfiresm.com LinkedIn.com/in/josaunders » Profitability » Loyalty » Advocacy » Influence » Authority » Find Your Voice » Build Your Profile » Expand Your Network » Ignite Your Influence » Grow Your Business wildfiresocialmarketing.com

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