This session will cover how NGOs can leverage LinkedIn to gain knowledge, build awareness, and develop community. We will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profiles. Presented by Deepa Sapatnekar, Head of Communications, LinkedIn India, Korea & MENA, at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.
4. LinkedIn for Good’s
Mission
Connect the talent and passion of professionals
with opportunities to use their skills to make a
positive impact on the world
5. Did you know?
78% of professionals would like to join a nonprofit board*
70% of LinkedIn members agree that it is really important for volunteer
opportunities to match their skills and interest**
75% of LinkedIn members would be open to virtual volunteering
opportunities that use their specific skills and talents**
Sources:
*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research
**2011 LinkedIn Volunteer Survey
6. Challenge: Expand the Board with specific skill sets
Solution: LinkedIn Jobs Network drove posts virally to
the right candidates
26 qualified applicants in 30 days
Filled 2 Board seats with senior exec’s in Operations &
Marketing
“With LinkedIn, we made more connections with local leaders in
2 weeks than what has taken years of relationship-building in the
past. LinkedIn is our lifeline to the business community.”
– Johanna Dalton, Executive Director, Goldie’s Place
7. Are nonprofits on LinkedIn?
4M nonprofit pros
130K nonprofit orgs
From 205 countries
9% of LinkedIn 1M groups are NPO owned
11. Build your brand
Share the causes you
care about
Encourage your board
members, donors,
volunteers &
employees to add the
field to their profile