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30 Day Linking Blitz

                    Week 1 Webinar

LinkedIn Engagement: Reviewing the Basics

                         Des Walsh
Business Coach, Social Media Strategist, LinkedIn Specialist

        LinkedIn profile: http://linkedin.com/in/deswalsh
          Social web links: http://xeeme.com/deswalsh


      Copyright © Des Walsh & The Webarts Company Pty Ltd 2012
Disclaimer



This presentation is for information only, should
  not be taken as representing the official views of
  LinkedIn and should not be construed as
  constituting business or financial advice.

Logos are copyright of the respective companies.
7 Point Success Plan


1. 100% profile: - personal & company
2. Build your network strategically
3. Get testimonials & endorsements
4. Groups
5. Answers, Polls, Today, Signal
6. Status update - daily
7. Profile update - frequent
Professional Profile
100% Profile Complete
7 Profile Basics


 1. Professional Headline
 2. Professional photo
 3. Summary
 4. Specialties
 5. Customise web links
 6. Twitter link
 7. Customise profile link
Networks
Build your network

My rules (make your own to suit you)



    it's not about friends, it's business


    build a network, not a collection


    you don't have to invite everyone


    you don't have to accept every invitation


    be personal (no boilerplate invitations)
Inviting to connect

Remind

Flatter

Intrigue

A quality connection deserves better
than a boring boilerplate invitation
Options with Invitations to Connect
Testimonials (“Recommendations”)

  
      easier to get when you give first
  
      ask (nicely) for the kind of recommendation you
      want
  
      wait till they know you before you ask!
Endorsements
Company Page
Answers
Groups
Updates
LinkedIn Today
Coming Attractions!

Future webinars – possible topics


    Advanced Networking on LinkedIn
- including exciting concepts such as Dunbar's Number and
   Granovetter's Law of Weak Ties

    How Building Your Own Group on LinkedIn Can
    Accelerate Your Success

    Lessons of #30dlb – What's Worked, What Hasn't (or
    hasn't yet) - crowdsourced from the Group
Admin Stuff
Image credit
Refresh Logo Concept, Patrick Haney, Flickr, CC BY-ND 2.0
http://www.flickr.com/photos/splat/105050162/in/faves-coachdes/


Webinar recording
Video version to be uploaded to YouTube
Audio version also to be available
Watch on the forum for access details


See/download this slide deck at my Slideshare page
http://slideshare.net/des
Des Walsh
Business Coach, Social Media Strategist, LinkedIn Specialist


             Web: http://deswalsh.com
     LinkedIn: http://linkedin.com/in/deswalsh
        Twitter: http://twitter.com/deswalsh

          LinkedIn Coaching and Consulting
            http://deswalsh.com/linkedin

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30 Day Linking Blitz 2012 Webinar 1

  • 1. 30 Day Linking Blitz Week 1 Webinar LinkedIn Engagement: Reviewing the Basics Des Walsh Business Coach, Social Media Strategist, LinkedIn Specialist LinkedIn profile: http://linkedin.com/in/deswalsh Social web links: http://xeeme.com/deswalsh Copyright © Des Walsh & The Webarts Company Pty Ltd 2012
  • 2. Disclaimer This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice. Logos are copyright of the respective companies.
  • 3. 7 Point Success Plan 1. 100% profile: - personal & company 2. Build your network strategically 3. Get testimonials & endorsements 4. Groups 5. Answers, Polls, Today, Signal 6. Status update - daily 7. Profile update - frequent
  • 5. 100% Profile Complete 7 Profile Basics 1. Professional Headline 2. Professional photo 3. Summary 4. Specialties 5. Customise web links 6. Twitter link 7. Customise profile link
  • 7. Build your network My rules (make your own to suit you)  it's not about friends, it's business  build a network, not a collection  you don't have to invite everyone  you don't have to accept every invitation  be personal (no boilerplate invitations)
  • 8. Inviting to connect Remind Flatter Intrigue A quality connection deserves better than a boring boilerplate invitation
  • 10. Testimonials (“Recommendations”)  easier to get when you give first  ask (nicely) for the kind of recommendation you want  wait till they know you before you ask!
  • 13.
  • 18. Coming Attractions! Future webinars – possible topics  Advanced Networking on LinkedIn - including exciting concepts such as Dunbar's Number and Granovetter's Law of Weak Ties  How Building Your Own Group on LinkedIn Can Accelerate Your Success  Lessons of #30dlb – What's Worked, What Hasn't (or hasn't yet) - crowdsourced from the Group
  • 19. Admin Stuff Image credit Refresh Logo Concept, Patrick Haney, Flickr, CC BY-ND 2.0 http://www.flickr.com/photos/splat/105050162/in/faves-coachdes/ Webinar recording Video version to be uploaded to YouTube Audio version also to be available Watch on the forum for access details See/download this slide deck at my Slideshare page http://slideshare.net/des
  • 20. Des Walsh Business Coach, Social Media Strategist, LinkedIn Specialist Web: http://deswalsh.com LinkedIn: http://linkedin.com/in/deswalsh Twitter: http://twitter.com/deswalsh LinkedIn Coaching and Consulting http://deswalsh.com/linkedin