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LinkedIn Recharge

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Slide deck for LinkedIn workshop by Des Walsh at Gold Coast North Chamber of Commerce, Ramada Hope Island, Qld, 16 September 2015

Published in: Business
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LinkedIn Recharge

  1. 1. LinkedIn – Big Picture • 380 millionusers worldwide • 200 countries, 24 languages • 69% users outside the USA • 2 new users every second • Educated, affluent,influential • 28% AU social networkers use LinkedIn (Facebook 98%, Instagram 26%, Twitter 17%)
  2. 2. Do I really have todo this?
  3. 3. Why people don’t progress with LinkedIn Of allthe social media platforms, LinkedInin particular • Is not fun,not sexy • Is complicated • Needs work
  4. 4. PRESENCE PARTICIPATION PEOPLE Keep it Simple
  5. 5. Presence Profile • Picture • Keywords • Story • Skills • Recommendations Updates Groups – Listen! Company Page Pulse (LinkedIn Blogging)
  6. 6. Participation Comments, Likes, Shares Updates Groups Pulse
  7. 7. People Think Team, not “Connections” Stay in Touch (build relationships) Groups – be helpful
  8. 8. 10 Possible “Whys” 1. build brandawareness 2. get leads 3. retaincustomers 4. retainandrecruitstaff 5. establishandmaintainthoughtleadership 6. promoteproductsand/orservices 7. findbusinesspartners,jointventurers 8. attractinvestors 9. expandprofessionalandcompanynetwork 10. marketresearch
  9. 9. PRESENCE PARTICIPATION PEOPLE
  10. 10. Stories Beat Lists – Every Time
  11. 11. Think Team (not Connections)
  12. 12. Strength of Weak Ties
  13. 13. 2,177,810 Groups
  14. 14. PRESENCE PARTICIPATION PEOPLE
  15. 15. Des Walsh Web:deswalsh.com Blog: deswalsh.com/blog LinkedIn: http://linkedin.com/in/deswalsh Twitter:@deswalsh Email: coach@deswalsh.com Phone: Australia: 0413089 355 International: +61 413089 355 ExecutiveLeadershipCoach Social MediaStrategist LinkedInSpecialist
  16. 16. LinkedInServices • LinkedIn profile review • LinkedIn profile Done with You • Personal LinkedIn strategy • Company LinkedIn strategy • LinkedIn company page Done with You • Corporate workshops • 0413 089 355 | coach@deswalsh.com
  17. 17. Image Credits Skypoint ObservationDeck, PhallnOoiviaFlickr CC BY 2.0 Fishing atCurrumbinBeach,DesWalsh Picturecaptioned“DoI reallyhavetodo this?”:originalis“I feel…”by SodanieChea viaFlickr CC BY 2.0 VennDiagram–DesWalsh “Why?”–BuzzFarmers, viaFlickr CC BY 2.0 “Storytime withthe FirstLady” –USArmy,viaFlickr CC BY2.0 TitansTeam:Naparazzi viaFlickrCC BY-SA 2.0 viaFlickr CC BY-SA 2.0 Strength of Weak Ties: Image by Sadi Carnot, public domain, via Wikimedia Commons

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