30 Day Linking Blitz 2012 - Webinar on Groups


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30 Day Linking Blitz is a collaborative project where participants focus,over a 30 day period, on amplifying their presence, reach and influence on and via LinkedIn.

This is the slide deck from the webinar on LinkedIn Groups

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30 Day Linking Blitz 2012 - Webinar on Groups

  1. 1. 30 Day Linking Blitz Webinar 3 LinkedIn Groups Des WalshBusiness Coach, Social Media Strategist, LinkedIn Specialist LinkedIn profile: http://linkedin.com/in/deswalsh Social web links: http://xeeme.com/deswalsh Copyright © Des Walsh & The Webarts Company Pty Ltd 2012
  2. 2. DisclaimerThis presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice.Logos are copyright of the respective companies.
  3. 3. In This WebinarOverview of LinkedIn GroupsJoining and Participating in GroupsSetting up and Managing Your Own Group
  4. 4. Millions of Conversations
  5. 5. Benefits of Groups - GeneralResearch – current issues: whats hot, whats notThought leadership – find leaders, be a leaderNetworking – build relationships through sharingGroup members can invite one another to connectLead generationFind jobs
  6. 6. Benefits of Groups – Own Group Build professional reputation Demonstrate leadership Make a contribution Build a stronger network Build lists
  7. 7. Expanding Universe of Groups Getting close to 1.5 million groups A new group every 1 to 2 minutes* Many are useless or worse Some are well run and worth joining LinkedIn measure of activity level of limited value Whether for joining or starting a group, do your research! * from monitoring increases over a 24 hour period, Nov 27-28-
  8. 8. A Group for Every Need
  9. 9. JOINING GROUPS50 Groups maximum – go for gold“Groups you may like feature”Read the Group RulesYour settings adjustable for each groupMembers of groups can invite one another directly to connect
  10. 10. Groups You May Like
  11. 11. Check Your Settings
  12. 12. CREATING YOUR OWN GROUP Purpose Research Setup Leading
  13. 13. PurposeYour own purposeThought leadership | Brand promotion | Lead generationList building | Professional community buildingA compelling reason or reasons for others to joinResearch | Thought leadership | Networking | Lead generation |Find jobs | Professional community support
  14. 14. How Will Your Group Stand Out?Some suggestionsA subject you know better than othersPromise of a professional, sharing communitySpam free zonePart of a wider network/community you leadGeographic/location focusDemographic focus – gender, age, economicRole focus – CEOs, sales managers, solopreneursInterest focus – history, travel, SEO, astronomy
  15. 15. ResearchFor Purpose and Name of your groupKeywordsExisting industry or topic groupsIf subject already there, can you do it better, differently?For how its doneJoin groupsObserve what works and what doesntUse that to write your manifesto
  16. 16. Researching Groups
  17. 17. Vary Search Parameters
  18. 18. Drill Down
  19. 19. Keep Drilling
  20. 20. Group Details
  21. 21. Does Local Work for You?
  22. 22. SetupForm GroupOpen or ClosedRulesTemplatesLogo – 100px x 50 pxInvitationsLeaders/influencers (be daring, aim up!)LinkedIn connectionsPeople not on LinkedInNote: List building – see Denise Wakeman post on this**
  23. 23. Open or Closed GroupOrStart Closed, get group into a smooth operation, then go Open
  24. 24. Create Group
  25. 25. Setup Details - 1
  26. 26. Setup Details - 2
  27. 27. LeadingSpam free zoneSet moderation controlsCommit to holding the space for the communityRecruit moderators – (not clones)Start discussions, ask questionsComment (no dog in the fight)Moderate activelyPollsSend updates (maximum allowed 1 per week)
  28. 28. “LinkedIn Groups is the EASIEST way to expand your LinkedIn network.” Donna Serdula +“LinkedIn Groups are a great way to find and network with professionals. Ive created several groups over the years and really enjoyed learning from others.” Mike Delgado ++
  29. 29. Admin Stuff -1Notes* Rate of growth of LinkedIn Groups numbers. This rough estimate of 1-2 new groups a minute is drawn from a 24 hour observation November 27-28 2012, from 2.04 am UTC to 2.03 am UTC: number of groups grew from 1,497,136 to 1,498,476 = 1,340 or 55.83 ave per hour (slightly smoothed to allow for a couple of minutes difference in the actual reading).** Denise Wakeman post: List Building Tip – Most LinkedIn Group Owners Miss This http://denisewakeman.com/list-building-tips/list-building-tip-linkedin-groups/+Donna Serdula quote: http://www.linkedin-makeover.com/2011/09/12/an-easy-way-to- expand-your-linkedin-network/++Mike Delgado quote: http://www.linkedin.com/company/linkedin/linkedin-groups- 533541/productImage creditGold panning, Australia 1900 – via Wikimedia Commons: Powerhouse Museum: CC BY-SA 3.0 http://commons.wikimedia.org/wiki/File:Gold_panning,_Australia,_1900.jpg
  30. 30. Admin Stuff - 2Crowd image: Besucher der Friedenskundgebung am 22. Juni 1950 22. Juni 1950 (tr. “Visitors to the Peace Rally”) – Leipzig, via Wikimedia Commons CC BY-SA 3.0Group management nuts n boltshttp://learn.linkedin.com/group-management/Webinar recordingVideo version to be uploaded to YouTubeAudio version also to be availableWatch on the forum for access detailsSee/download this slide deck at my Slideshare page http://slideshare.net/des
  31. 31. Coming Attraction!Project Wrapup Teleconference Lessons of #30dlb – Whats Worked, What Hasnt (or hasnt yet) Details to be advised by email via LinkedIn, and on the Group
  32. 32. Thank you 30 Day Linking Blitz is an online collaborative project where participants are helped to create and implement their own plans for a 30 day “blitz” to amplify their presence, reach and influence on and via the professional networking platform, LinkedIn. Information at http://deswalsh.com/30-day-linking- blitzDes WalshBusiness Coach, Social Media Strategist, LinkedIn SpecialistLinkedIn profile: http://linkedin.com/in/deswalshSocial web links: http://xeeme.com/deswalshCopyright © Des Walsh & The Webarts Company Pty Ltd 2012