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Personal branding

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A presentation at the Gold Coast Innovation Hub, Lunch and Learn, Thursday 27 February, 2020

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Personal branding

  1. 1. Personal Branding Des Walsh GC Innovation Hub 27.02.20
  2. 2. “Be yourself. Everyone else is taken.” Oscar Wilde
  3. 3. < 15% of people had defined their personal brand < 5% were living it consistently and well BUT * 70% of professionals believed they’d defined their personal brand * 50% believed they were actually living it Source: Glenn Llopis, Forbes article, 8 Apr 2013
  4. 4. But why “personal” branding?
  5. 5. Definition? Good luck with that. But try this: Who you are, and what you stand for
  6. 6. Be Distinctive Be Remarkable Be Trusted Be Recommended By Being You
  7. 7. OPERATING PRINCIPLES Authentic Relevant Omnipresent Engaged Consistent
  8. 8. PERSONAL BRAND AUDIT What do you stand for? What do you not stand for? Who is your ideal client? What is his or her attention on? What problems do you solve for him or her? How do you do that?
  9. 9. LAST BUT NOT LEAST What’s your Why?
  10. 10. I mentor visionary, game changing entrepreneurs to create scalable, sustainable, online business, with integrity. Des Walsh des@deswalsh.com 0413 089 355

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