LinkedIn is a business- and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002 and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. LinkedIn is the world's largest professional network with more than 546 million users in more than 200 countries and territories worldwide.  

1. Introduction to LinkedIn
Presenter:
Faisal Karimi, MA New Media Student,
SMD, Shanghai Jiao Tong University,
China
29 March, 2018

2. AGENDA
• What’s LinkedIn?
• Introduction
• LinkedIn Vision and Mission
• How LinkedIn Works?
• Why to use LinkedIn?
• What do people do on LinkedIn?
• LinkedIn Take away
• LinkedIn for Business

3. What’s
?

4. SOCIAL MEDIA LANDSCAPE
LinkedIn

5. INTRODUCTION
LinkedIn is a business- and employment-oriented service that
operates via websites and mobile apps. Founded on December 28,
2002 and launched on May 5, 2003, it is mainly used for professional
networking, including employers posting jobs and job seekers posting
their CVs.
LinkedIn is the world's largest professional network with more than
546 million users in more than 200 countries and territories
worldwide.
Source: LinkedIn

6. INTRODUCTION
Reid Hoffman
• Co-founder and executive chairman of LinkedIn,
• Founded In December 2002
• Launched on May 5, 2003

7. Create economic opportunity for every member of the
global workforce.Vision
Connect the world’s professionals to make them more
productive and successful.
Mission
LinkedIn Vision and Mission

8. • Total Number of Linkedin Users: 546 million
• Total Number of Monthly Active Linkedin Users:
250 million
• Total Number of Linkedin Users from US: 133
million
• Percentage of users that use Linkedin Daily:
40%
• Number of New Linkedin New Members per
Second: 2
• #3 most used App behind Instagram &
YouTube
• Based on Alexa Internet ranking: The 29th most
popular website (March 2018). Alexa.com
LinkedIn
Stats 2018
▹ Source:
■ https://www.omnicoreagency.com/linkedin-statistics/

9. LINKEDIN GREW FROM 500K
TO 500 MILLION IN 13 YEARS
1000x
2003 2017

10. If LinkedIn were a country…

11. It would have the 3th largest population in the world

12. Bigger than U.S., Brazil & smaller than India

13. HOW LINKEDIN WORKS?
Your Friends’ Friends’ Friends
Your Friends’ Friends
Your Friends

14. • The world's #1 professional network (build
network).
• has hundreds of millions of professional business
men, and about 50% of them are from US.
• Position yourself.
• Provides an easy way to promote yourself
• Allows you to easily collect information on
companies you want to work for and prepare for
your interviews
• Be more professional online.
Why to use LinkedIn?
LinkedIn: More than
“Facebook for Business”

15. Why to use LinkedIn?
1. Promote your business or company
2. Find new leads/prospects/customers
3. Increase your web site traffic
4. Build a professional community in your industry
5. Professional networking
6. Create strong personal branding/credibility
7. Social recruiting
8. Find a new job
9. Advertise
10.Target specific contacts

17. What Do People Do on LinkedIn?
FOR PROFESSIONALS

18. • E-learning
• Create Multimedia content
• Search for jobs (or search for employees)
• To showcase a resume
• Advertisement and Marketing
• Sell
• To Boot business
• To get advice
• Establish a personal brand
• Networking = Building Better Relationships
What do people do on LinkedIn?

19. • Professional photo,
• Descriptive headline,
• Experience,
• Education, certifications
• Organizations, volunteer work,
• Publications (articles, videos, photography)
Complete Your Profile

20. LINKEDIN OPTIONS
• Search for Jobs
• Search for People
• Find Companies
• Discussions Groups
• Slide Share
• Ask for Answer
• Find News
• Messaging

21. LINKEDIN TAKE AWAY
• 40% of B2B buyers say LinkedIn is important when researching
technologies and services to purchase,
• 91% B2B marketers use primarily LinkedIn but only 62% say is
effective
• 49% of LinkedIn Users Have Household Income Over $100K
• 25 million LinkedIn profiles are viewed every day
• 1 in 3 professionals on the planet EARTH are on LinkedIn!
• 41% of millionaires use LinkedIn
• There are 57% of male users and 44% female users on LinkedIn.
• 28% of All Internet male users use LinkedIn,
• There are over 39 million students and recent grads on LinkedIn.

22. 1. Basic Account -- free
2. Business Account -- $24.95
3. Business Plus -- $49.95
4. Executive Account -- $99.95
5. Pro Account -- $499.95
There are 5 Levels of Service on LinkedIn

23. LINKEDIN
FOR BUSINESS

24. Executive from all Fortune 500
Companies are on Linked

27. LinkedIn is the most popular
social network among recruiters,
with 93% using it
75 of the Fortune 100 companies
use LinkedIn in their corporate
hiring process.

28. Social media is way of thinking….
And marketing.

29. LinkedIn is the fastest growing professional chain of millions of
members who actively use this platform to promote their goods
and services to people in masses.

30. LinkedIn followers can be a great way to increase your
online visibility and reputation.

31. Your business will incur various SEO benefits when
you establish your presence in LinkedIn by buying
LinkedIn followers.

32. LinkedIn is an excellent platform which can
generate more traffic to your business site.

33. The increase in the followers will bring in LinkedIn
connections which help in increasing the credibility.

34. “If you’re not on LinkedIn, you might as well not exist in this world.
Everybody needs to be on LinkedIn.” – Guy Kawasaki
Original Apple
Evangelist

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