This document provides tips for optimizing one's LinkedIn profile and effectively using LinkedIn to grow one's professional network. It recommends completing all profile sections, using relevant keywords, and connecting with contacts to build a large network. It also suggests joining and participating in groups, recommending connections, and using filters to manage group emails. The overall aim is to create a professional online presence and make meaningful connections on LinkedIn.

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Telaeris Company LinkedIn
Training

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What can I expect to learn?
• Steps to creating your optimal page
• How to best set up your profile for
highest ratings
• effectively search for contacts within
any company or industry
• How to build your personal network
• Strategic ways to boost your personal
and professional credibility
• How to build relationships!

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Setting Up Your Profile

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Linkedin Home Page

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Keys to a Stellar Profile
• Make sure your profile is 100%
complete! LinkedIn rewards you by
giving you higher profile rankings!
• You are much more likely to receive
opportunities with a complete page
• Be creative and detailed
• Give your profile character by
providing both professional and
personal information
• Find areas of interest that other
people can connect with you on

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LinkedIn Profile Page

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Editing Your LinkedIn Profile
• Professional and Personal Keys
– Summary
– Experience
– Skills
– Endorsements
– Education
– Interests
– Groups
– Following
– Honors
– Certifications
– Many More!

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SEO Your LinkedIn Profile!
• When setting up your profile, use very
descriptive words
– Summary (Workshop)
– Skills
– experience
• People don’t typically search for
position, they search for profession
• Key words throughout profile make
you easier to find
• Creative Tagline?
• Great key words can make up for a lack
of experience

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Building Your Network

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Keys to Adding Contacts
• First Step: Sync and add contacts
through email!
• Every time you speak with someone
new, try to add them to your
LinkedIn network
• Browse suggested people daily to
grow your network

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Powerful Search Engine!

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How To Search
LinkedIn’s Advanced search allows you
to be very descriptive
– The more descriptive the search, the
narrower your results
• Search by location, company and title
• Use the search tool to find
– People
– Groups
– Companies
– Influencers

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Connections
• Once someone is a connection, you
have “access” to their connections
• Connect with only people you know!
• With new contacts, send a message
saying “it was nice to meet you at…”
• You may ask others to introduce you to
their contacts

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Recommendations
• If a connection is awesome, you may make a
recommendation describing them
• The more specific you are, the more valuable
the recommendation will be
• Let the connection pre-screen your
recommendation – ask if there is anything
that they would like you to change
• recommendations let you increase both your
and your connections’ credibility
• Do not request a recommendation from
someone who doesn’t know you well!

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The Power of Groups

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Groups

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Groups
• Join strategically useful groups
• join as many as possible – 50 groups max!
• Be active – Lots of questions are asked, be
available to provide professional opinions
• Do not just be self promoting
• Gain credibility and influence by being part of
the conversations
• Once you are part of a group you can see all
group members and can contact them

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Creating Your Own Group
• Over ONE MILLION groups on LinkedIn
• You can create your own!
– make your group stand out
– Logo should be visually appealing
– Generate a creative group name
– Don’t duplicate other groups
• If you own a group, be very active in it. Make it
as valuable to its members as possible.

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Use Gmail to Improve Groups Pt. 1
LinkedIn Group emails can be overwhelming!
Here’s how to make it manageable
1. In LinkedIn Group,
Subscribe to
all individual
group emails

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Use Gmail to Improve Groups Pt. 2
2. Create Filter #1 from any group
email by clicking more button
3. “Filter messages like these”
4. Put “your key words” in the
“has the words” box
5. Click
“Create filter with
this search >>”

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Use Gmail to Improve Groups Pt. 3
6. skip showing
group emails
in your inbox
7. Apply the label
“Hot LinkedIn”
8. Create the Filter

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Use Gmail to Improve Groups Pt. 4
9. Create Filter #2
by following steps
2 through 5, but
this time leave
keywords blank
10. Click on the
“Delete It”
checkbox
11.Create the Filter

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Use Gmail to Improve Groups Pt. 5
You now will have created two filters to
manage your LinkedIn groups e-mails
Filter #1- LinkedIn Group e-mails with relevant
topics that you are an expert in, Emails that
might be able to assist by answering, or will
possibly connect you with a customer.
Filter #2 – Delete unnecessary Flood of
LinkedIn Group e-mails that you probably don’t
have time to read anyways.
Customize as needed!