LinkedIn - Social Media Huddle 2010

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Henry Clifford-Jones showed us some fascinating statistics from LinkedIn and showcased the brand new inPages platform.

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  • Bringing people together to unite around topic, event, industry, product, or serviceFacilitate ConversationA place to meet, exchange, learn, lead and developDemonstrate vision and expertiseShow your brand as helpful, collaborative and supportiveBuild long term assetEngagementInsightRelationship
  • Here I can see a list of “featured” products and services with rating information – items that the company has chosen to highlight at the topI can see a listing of all of the products and services, with options to filter them in a number of ways.I can see a video on the right hand rail, as well as a special offer.If I click into one of these items – like the x3400 M2, which I notice has been recommended by 63 people.
  • Here’s an example of a product.I get a nice overview of the product in a very easy and accessible format1) I can see how many people have reviewed it and how they scored it, and I can sort those reviews by my network2) I can easily find people at the company who can help me buy this product3) And I can write a review or solicit information from my network about this product – it’s super easy to do that
  • If I scroll down, I can what other people have said about the product, and how I’m connected to them.I can “Like” a reviewI also notice that a Salesforce Product Manager has jumped into the conversationNow, when I comment or Like something….
  • It also gets pushed out to my Network updates – so, now, everyone in my network can see that I’ve recommended a product or service, and they can easily read what I’ve said.That’s some extremely powerful word-of-mouth marketing. And again, according to Neilsen, this action is the most trusted form of advertising.
  • LinkedIn - Social Media Huddle 2010

    1. 1. LinkedIn Social Media Huddle<br />
    2. 2. LinkedIn’s Mission:<br />Connect the world’s professionals to make them more productive and successful.<br />
    3. 3. What are professionals doing on LinkedIn?<br />
    4. 4. LinkedIn Stats<br /><ul><li>General Network Information
    5. 5. 80M+ professionals
    6. 6. 1Mnew members every 10 days, 1+ per second
    7. 7. Over 200 countries, 6 languages, 150 industries
    8. 8. Quick Stats
    9. 9. 1.5Bmonthly pageviews
    10. 10. 48Mmonthly global uniques
    11. 11. 1.6M unique visitors to homepage daily</li></li></ul><li>Approaching MARKETING ON LINKEDIN<br />
    12. 12. 1. Listen<br />2. Identify<br />5. Learn<br />4. Build Relationships<br />3. Engage<br />
    13. 13. Community BUILDING ON LInkedIN<br />
    14. 14. 600,000<br />professionally orientated groups<br />1,500+<br />created every day<br />3,000,000+<br />members join groups each month<br />
    15. 15. Why build a community?<br />Engagement<br />Insight<br />Relationship<br />Facilitate<br />Meet, exchange, learn, lead & develop<br />Demonstrate vision & expertise<br />Helpful, collaborative & supportive<br />Build a long-term asset<br />
    16. 16. How to make it work<br />1. Focus -<br />Reason to Gather<br />Competing pressures – Need Alignment<br />Key to success - Agenda and Platform Scale<br />3. Brand Objective<br />2. Size -1/9/90 Rule<br />
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    18. 18. LinkedIn as community partner – Integration, Branding Customisation<br />
    19. 19. LinkedIn as community partner – Integration, Branding Customisation<br />
    20. 20. HOME on LINKEDIN FOR Your PRODUCTS and SERVICES<br />
    21. 21. The inPages Platform<br />A new way to market to professionals.<br />Launched - November 2nd, 2010<br />
    22. 22. Based on2key factors…<br />
    23. 23. 1. Thousands of professionals use company’s products & services today.<br />
    24. 24. 2. Recommendations from personal acquaintances are the most trusted form of communication.<br />Source: The Nielsen Company<br />
    25. 25. How can we help professionalsdiscover products that others recommend, and recommend products to others?<br />
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    36. 36. Professional Context<br />Ability to Showcase Professionals Who Use A Companies Products & Services<br />80 Million Professionals & 3 Million More Per Month<br /> Relevancy based on Profile Data<br />Easy to share and discover with others<br />
    37. 37. Thank you!<br />

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