Leveraging LinkedIn for GoodSocial Media for NonprofitsConferenceTorontoJune, 2012             Recruiting Solutions
Did You Know?• 78% of professionals would like to join a nonprofit board*• 70% of LinkedIn members agree that it is really...
Unused Social Potential
5 Tips Build your brand (Profile page) Grow your community (Company pages) Find talent for free – Volunteers & Board (A...
LinkedIn’s MissionConnect the world’s professionals to make  them more productive and successful    Connect Talent with Op...
LinkedIn for Good’s Mission   Connect the talent and passion of professionals with opportunities to use theirskills to mak...
Build Your Brand
Use the network to build your brand Share the causes you care  about Encourage your board  members/donors/volunteers  an...
Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined
Grow your community
Create a presence on Company Pages
Send and track updates to your followers
Leverage “Products and Services” section forrecommendations
Find (free) talent for free
Magic of Advanced Search         Find (free) Talent
Gain knowledge and insights
Thought Leadership through LinkedIn Groups
Why connections matter       6,000,000+                3rd Degree                     200,000+     2nd Degree             ...
LinkedIn Today: Nonprofit Section Information you need to  know From your trusted  network To make you better at  your ...
Be the connector
Redundant connections
Identify the Broker. Be the Broker
Recap of 5 Tips1. Add the Volunteer/Causes field to your profile (Brand)2. Tell your story on Company pages (Community)3. ...
Questions?Meg Garlinghouse – How Nonprofits can best leverage LinkedIn – mgarlinghouse@linkedin.com               Nicole G...
Steve Watt, LinkedIn: LinkedIn for Good
Steve Watt, LinkedIn: LinkedIn for Good
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Steve Watt, LinkedIn: LinkedIn for Good

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This session will cover how nonprofits can leverage LinkedIn to gain knowledge, build awareness, and develop community. Our expert presenter will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profile.

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Steve Watt, LinkedIn: LinkedIn for Good

  1. 1. Leveraging LinkedIn for GoodSocial Media for NonprofitsConferenceTorontoJune, 2012 Recruiting Solutions
  2. 2. Did You Know?• 78% of professionals would like to join a nonprofit board*• 70% of LinkedIn members agree that it is really important for volunteer opportunities to match their skills and interest**• 75% of LinkedIn members would be open to virtual volunteering opportunities that use their specific skills and talents** THEY ARE WAITING TO BE FOUND ON LINKEDINSources:*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research**2011 LinkedIn Volunteer Survey
  3. 3. Unused Social Potential
  4. 4. 5 Tips Build your brand (Profile page) Grow your community (Company pages) Find talent for free – Volunteers & Board (Advanced search) Gain knowledge and insights (LinkedIn Today, Groups) Fill the structural hole (InMaps)
  5. 5. LinkedIn’s MissionConnect the world’s professionals to make them more productive and successful Connect Talent with Opportunity
  6. 6. LinkedIn for Good’s Mission Connect the talent and passion of professionals with opportunities to use theirskills to make a positive impact on the world
  7. 7. Build Your Brand
  8. 8. Use the network to build your brand Share the causes you care about Encourage your board members/donors/volunteers and employees to add the field to their profile
  9. 9. Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined
  10. 10. Grow your community
  11. 11. Create a presence on Company Pages
  12. 12. Send and track updates to your followers
  13. 13. Leverage “Products and Services” section forrecommendations
  14. 14. Find (free) talent for free
  15. 15. Magic of Advanced Search Find (free) Talent
  16. 16. Gain knowledge and insights
  17. 17. Thought Leadership through LinkedIn Groups
  18. 18. Why connections matter 6,000,000+ 3rd Degree 200,000+ 2nd Degree 773 1st Degree
  19. 19. LinkedIn Today: Nonprofit Section Information you need to know From your trusted network To make you better at your job
  20. 20. Be the connector
  21. 21. Redundant connections
  22. 22. Identify the Broker. Be the Broker
  23. 23. Recap of 5 Tips1. Add the Volunteer/Causes field to your profile (Brand)2. Tell your story on Company pages (Community)3. Find a skilled volunteer or board member (Talent)4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights)5. Invest in the network that we have benefited from (Connect)
  24. 24. Questions?Meg Garlinghouse – How Nonprofits can best leverage LinkedIn – mgarlinghouse@linkedin.com Nicole German – LinkedIn For Good – ngerman@linkedin.com

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