Social Media Brisbane Lawyers


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Slide deck for presentation as part of seminar on social media for lawyers, Brisbane, Australia

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Social Media Brisbane Lawyers

  1. 1. Growing Your Practice Through The Use of Social Media Des WalshLegalwise seminar: Social Media - Ethics, Skills and Practice Management Brisbane, 28 March 2012 Copyright © Des Walsh 2012
  2. 2. What Well Cover Social Media Overview Working It  Expand your network  Boost your visibility  Build your professional brand  Manage your career Being Strategic
  3. 3. Learners All – a.k.a. DisclaimerIm learning too. These are my thoughts. They do not constitute legal or business advice.The social media landscape is changing as we speak and will continue to do so.Caveat lector, caveat auditor.(longer version at the end of this slide deck)
  4. 4. Social Media DefinedSocial media is an ever-growing and evolving collection of online tools and toys, platforms and applications that enable all of us to interact with and share information.Increasingly, it’s both the connective tissue and neural net of the Web. Ann Handley
  5. 5. How Social Media Looks to Some
  6. 6. How it Looks to Others
  7. 7. Social media is about social science not technology Brian Solis, Author, The End of Business as Usual
  8. 8. Terminology
  9. 9. The New Marketing Context Connected/social consumer Expanded trust zone Continuous partial attention
  10. 10. Current Social Platform Usage by Law Firms GloballyData source LexisNexis Martindale-Hubbell Global Social Media Check-up, 2011
  11. 11. Objectives, Platforms & Tools Expand your network Boost your visibility Build your professional brand Manage your career
  12. 12. Expand Your Network How big should your network be? Dunbars number Granovetter and the Strength of Weak Ties You need Quality + Weight of Numbers
  13. 13. Eventually, it Just Grows
  14. 14. Boost Your VisibilityConversation not monologue 80/20 ratio information/promotion Practice “fan” page with timeline YouTube channel - “Ourpractice TV”
  15. 15. Build Your Professional BrandBlog gives you virtually unlimited scope to share knowledge and insight with clients and prospective clientsGoogle+ - use Circles, Hangouts, Business Pages and get value from Google Search Plus Your World
  16. 16. Manage Your Career Keep your profile up to date Build the network you need Get helpful recommendations Remember the smart passive candidate is active on LinkedIn
  17. 17. Social Integration
  18. 18. Influence & Advocacy Influence measurement – test and learn The grail is measurable customer advocacy
  19. 19. How to be a Top Influencer Be active in a sufficient number of channels Create and maintain a high quality network Participate frequently
  20. 20. Always Be Strategic Align social strategy with practice business strategy, values and culture Ensure managing partners and other partners buy-in Accept that authenticity cant be (fully) outsourced Think social business, not just social media Deal with cultural change Think about reverse mentoring
  21. 21. Strategy Options Comprehensive Streamlined  Assessment (resist the temptation to skip this!)  Strategy Development  Implementation
  22. 22. What We Covered Social Media Overview Working It  Expand your network  Boost your visibility  Build your professional brand  Manage your career Being Strategic
  23. 23. Case Studies & Success Stories – from Kevin OKeefes Seattle garage in 2003 to 6,000 blogs now - a recognised authority on law and doing business in China: (blogger Dan Harris, based in Seattle, does not speak Mandarin, although China-based partner does) See Von Muenster Solicitors (Sydney) for integration of website, blog, Facebook, Twitter, LinkedIn, YouTube Lots of good stuff, including Australian references, in the Martindale-Hubbell study report – link at end of slides
  24. 24. Acknowledgements & LinksImages Logos and other company marks are the IP of the respective companies Coolangatta Sunday Market - Des Walsh Gambling in Deadwood – via Flickr, stereogab, Creative Commons: Sachertorte – via Flickr, Jennifer Woodard Maderazo, Creative Commons Word picture by Des Walsh from Social Media Strategy methodology image – from Social Media Academy‘Global Social Media Check-up: A global audit of law firm engagement in social media methods, LexisNexis Martindale-Hubbell survey – download whole report free firms taking a half-hearted approach to social media: LinkedIn predominates, firms hesitant to engage with clients, Managing Partner (MP) Magazine
  25. 25. Learners All – the Long VersionThe data included are to the best of the presenters knowledge accurate and up to date.Opinions and commentary about social media and business strategies are drawn from the presenters observation, study and experience and are provided for information and general education purposes only.The social media landscape changes on a daily basis and any reputable social media strategist or consultant will tell you we are all learning as we go.Strategic and tactical social media decisions should not be made solely on the basis of the commentary and suggestions in this presentation and should be tested against the specific practices or individuals business goals, resources, values, culture, and market context, preferably in consultation with a suitably qualified/experienced social media specialist.
  26. 26. Thank you for your attention.This slide deck is available from the day of the Brisbane seminar, 28 March 2012, on Slideshare at my page there: have uploaded to my website some resources, including links to examples of successful use of social media by lawyers and law firms: the link is seminar attendees, if you wish to connect to my network on LinkedIn, I would be happy to accept an invitation: please mention in the invitation or a separate email that you were at this seminar.All my social links at Phone: 0413 089 355 @deswalshTo your success!Des WalshSocial Media Strategist, LinkedIn Specialist, Business Coach