3. “Social is no longer a niche method of consuming content,
its now the dominant way people discover information…”
- Jonah Peretti, BuzzFeed CEO and co-founder
4.
5. Social Media Presence
› Six of the twelve most visited websites are social
› Social networking sites now reach over 80% of the world’s online
population (1B+ users)
› 87% of the Fortune 100 now use social media – Twitter is most popular
› 21% of the world’s internet population are using Twitter every month
› Fastest growing social networking countries are in APAC
› 40M+ LinkedIn members in APAC
› By 2017, India is projected to be the country with the most Facebook
users at 277.8 million
› China is home to six of the world’s top ten social networks
6. › Companies that blog have 55% more website visitors
› 70% of brands ignore complaints on Twitter
› 40% of people spend more time socializing online
than they do face-to-face
› 24% of people have missed witnessing important
moments because they are too busy trying to write
about them on social networks
Facebook: 1B+ (80%)
LinkedIn: 225M+ (60%)
Twitter: 250M+ (65%)
Interesting Facts…
8. Over 60% of
U.S. Internet users
have a social
networking profile
Social Media Usage
9. 70% of people
trust brand
recommendations
Social Media Usage
10% of people
trust advertising
10. 92% of people
will share online
content with their
friends via social
networks
Social Media Usage
11. “47% of employees say
that a company’s online reputation
matters as much as the job offer.”
- Spherion survey, March 2013
12. Challenges
Time Requirements
• Very time-intensive
• Lack of internal resource time
Budget Constraints
• Limited budgets
• “The Economy” = conservative spending
Unproven Tactics
• Requires expertise and approval
• The necessary waste of experimentation
13. Benefits
Source Passive Candidates
• Targeted Demographic
• Unique vehicles
Cultivate Candidate Relationships
• Build an engaged candidate pipeline
• Be a resource
Monitor and Build Your Brand
• Learn what’s being said about you
• “Guide” the conversation and create viral marketing
20. A fast paced environment that supports and facilitates personal growth and development.
21.
22.
23.
24. “The best approach is to not try to write
things that will go viral.
No, the best approach is to write for just
one person. Make an impact on just one
person. Even better, make it so they
can't sleep that night unless they choose
to make a difference for just one other
person by sharing your message with
them.
The rest will take care of itself.”
- Seth Godin
25. 225,000,000+
registered members (as of May 2013)
7M+
Canada
77M+
USA
12M+
Brazil
4.2M+
Australia
50M+
Europe
20M+
India
2M+
South Africa
0.6M+
Hong Kong
2.0M+
Indonesia
1.5M+
Philippines
1.2M+
Malaysia
1.0M+
Singapore
0.8M+
Japan3.1M+
China
0.8M+
New Zealand
4M+
Spain
4M+
Italy
5M+
France
11M+
UK
3M+
Netherlands
2M+
Turkey
41M+
APAC
26.
27.
28.
29.
30.
31. “Your Facebook ID quite simply will be your gateway to the digital
world. We think that if you can build one worldwide platform where you
can just type in anyone’s name, find the person you’re looking for, and
communicate with them, that’s a really valuable system to be building.”
-Mark Zuckerberg
45. Normal 24-Month Social Marketing Timeline
Months 1-3: Brand Presence
• Create profiles
• Implement brand image
• Announce presence
Months 3-12: Candidate / Employee Engagement
• Increase follower base
• Monitor brand, industry, niche
• Communicate with employees and candidates
Months 6-24: ROI Focus
• Assess goals / achievements
• Address areas for improvement
• Identify additional metrics
46. “It’s about
offering something of value,
creating movements that build over time,
engaging with passionate fans
and
giving them the tools to influence others.”
-Ad Age
