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LinkedIn for Students

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LinkedIn for Students

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LinkedIn for Students

  1. 1. Giving yourself the best chance of success March 2014
  2. 2. TWITTER I’m eating a #donut FACEBOOK I like donuts YOUTUBE Here’s a video of me eating a donut INSTAGRAM Here’s an great photo of my donut FOURSQUARE This is where I eat donuts PINTEREST Here’s a donut recipe SPOTIFY I’m listening to “Donuts” GOOGLE+ I’m a Google employee who eats donuts 4
  3. 3. TWITTER I’m eating a #donut FACEBOOK I like donuts YOUTUBE Here’s a video of me eating a donut INSTAGRAM Here’s an great photo of my donut FOURSQUARE This is where I eat donuts PINTEREST Here’s a donut recipe SPOTIFY I’m listening to “Donuts” GOOGLE+ I’m a Google employee who eats donuts 5 LINKEDIN • My skills include donut eating • I’m qualified in donut making • I work in the donut industry • I’m interested in the future of donuts • I’m connected to donut experts • Here’s a video / photo / recipe for donuts
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  5. 5. The #1 Activity on LinkedIn is… Viewing Profiles ©2013 LinkedIn Corporation. All Rights Reserved.
  6. 6. What does yours say? ©2013 LinkedIn Corporation. All Rights Reserved.
  7. 7. 12 How to be ready for that opportunity… Who you are Who you know What you know
  8. 8. Who you are Your Identity- not just what you say but also how you interact
  9. 9. Register: Registering for LinkedIn is fast and free!
  10. 10. Build your profile: Add a professional photo
  11. 11. Build your profile: Add a professional photo
  12. 12. Build your profile: Tell people what you’re passionate about
  13. 13. Build your profile: Tell people what you’re passionate about Business student ready to bring expertise, insight and passion to the finance world
  14. 14. Your Summary This is your Elevator Pitch. Express your aspirations…
  15. 15. Build your profile: Show off your experience and qualifications
  16. 16. Think Keywords 21
  17. 17. Your Skills & Recommendations Add your skills and expertise – and get endorsed Add skills Get endorsed 22 Collect valued recommendations
  18. 18. Go for 100%... Add relevant documentation… 23 Complete your Profile! 100% complete profiles are 40x more likely to receive opportunities.
  19. 19. Manage your settings 24
  20. 20. Who you know Your Network – not just for today but for the future
  21. 21. Develop your network: Connect with people you know Friend who goes to Illinois State Aunt who works for State Farm Tutor at University Summer job boss Peers from your organizations
  22. 22. Develop your network: Send personalised invitations giving context to your connection
  23. 23. So now you have an awesome profile… and a growing network…
  24. 24. What you know Use LinkedIn insights to your advantage
  25. 25. Employers on LinkedIn 30
  26. 26. 31
  27. 27. 32
  28. 28. Follow Companies you are interested in working for Followers receive relevant updates, news, links – and jobs
  29. 29. Research companies Do you feel a connection?  Company mission, products and services  Company culture and employees’ skills  News about the company, industry and competitors  Information about the role – search for members already holding the role / similar roles  Information about the person interviewing you 34
  30. 30. Employers proactively target the talent they need using LinkedIn Recruiter  They can search by anything: – University – Field of Study – Graduation Date – Keywords – Groups 35
  31. 31. What about Jobs?
  32. 32. Jobs on LinkedIn Recommended job matches on your Home page 37 Your Profile is critical for quality matching – think Keywords.
  33. 33. Jobs: Get an inside edge 70% of jobs come through networking, so see who you know
  34. 34. Jobs on LinkedIn Student Jobs Portal: linkedin.com/studentjobs 39
  35. 35. Take a look at alumni from your university…
  36. 36. Follow your University Page 41
  37. 37. 42 www.linkedin.com/alumni Studying Career Paths | Identifying Mentors | Identifying contacts Studying Career Paths | Identifying Mentors | Identifying Contacts
  38. 38. 43 www.linkedin.com/alumni Studying Career Paths | Identifying Mentors | Identifying contacts
  39. 39. 44 www.linkedin.com/alumni Studying Career Paths | Identifying Mentors | Identifying contacts
  40. 40. Find the right Group for you
  41. 41. Finding the Right Group On your homepage 46 Many employers have dedicated student groups created for fostering relationships with students they hope to hire soon.
  42. 42. Groups – get your settings right 47 • Size can be important – but is not always the best indicator of quality. • A healthy group has frequent discussion topics, but remains focused on topic. • A lot of spam or agency vacancy posts suggest the group is badly maintained.
  43. 43. The top 5 things you should now: 1. Complete and enhance your personal profile 2. Connect and grow your network… 3. Join a relevant networking Group 4. Follow companies you are interested in 5. Be an active collaborator – share, update your status, discuss…GIVE to your network.
  44. 44. 49 Find out more: university.linkedin.com

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