Leveraging LinkedIn for GoodSocial Media for NonprofitsConferenceMountain ViewJuly, 2012             Recruiting Solutions
5 Tips Build your brand (Profile page) Grow your community (Company pages) Find talent for free – Volunteers & Board (A...
LinkedIn’s missionConnect the world’s professionals to make  them more productive and successful    Connect Talent with Op...
LinkedIn for Good’s Mission   Connect the talent and passion of professionals with opportunities to use theirskills to mak...
Did you know….. 78% of professionals would like to join a nonprofit board* 70% of LinkedIn members agree that it is real...
Are Nonprofits on LinkedIn? There are over 3.7mm nonprofit professionals From over 130,000 nonprofit organization Repre...
Build Your Brand
Use the network to build your brand Share the causes you care  about Encourage your board  members/donors/volunteers  an...
Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined
Grow your community
Create a presence on Company Pages
Send and track updates to your followers
Leverage “Products and Services” section forrecommendations
Find (free) talent for free
Magic of Advanced Search         Find (free) Talent
Share knowledge and      insights
Thought Leadership through LinkedIn Groups
LinkedIn Today: Nonprofit Section Information you need to  know From your trusted  network (share and  comment) To make...
Be the connector
Why connections matter          4,000,000                 3rd Degree                         110,000       2nd Degree     ...
Redundant connections
Be the Broker in the Structural HoleInMap (http://inmaps.linkedinlabs.com/)
Recap of 5 Tips1. Add the Volunteer/Causes field to your profile (Brand)2. Tell your story on Company pages (Community)3. ...
Meg Garlinghouse: Leveraging LinkedIn for Good
Meg Garlinghouse: Leveraging LinkedIn for Good
Upcoming SlideShare
Loading in …5
×

Meg Garlinghouse: Leveraging LinkedIn for Good

2,742 views

Published on

This session will cover how nonprofits can leverage LinkedIn to gain knowledge, build awareness, and develop community. Our expert presenter will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profile.

Published in: Business, Travel

Meg Garlinghouse: Leveraging LinkedIn for Good

  1. Leveraging LinkedIn for GoodSocial Media for NonprofitsConferenceMountain ViewJuly, 2012 Recruiting Solutions
  2. 5 Tips Build your brand (Profile page) Grow your community (Company pages) Find talent for free – Volunteers & Board (Advanced search) Share knowledge and insights (LinkedIn Today, Groups) Fill the structural hole (InMaps)
  3. LinkedIn’s missionConnect the world’s professionals to make them more productive and successful Connect Talent with Opportunity
  4. LinkedIn for Good’s Mission Connect the talent and passion of professionals with opportunities to use theirskills to make a positive impact on the world
  5. Did you know….. 78% of professionals would like to join a nonprofit board* 70% of LinkedIn members agree that it is really important for volunteer opportunities to match their skills and interest** 75% of LinkedIn members would be open to virtual volunteering opportunities that use their specific skills and talents** THEY ARE JUST WAITING TO BE FOUND ON LINKEDINSources:*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research**2011 LinkedIn Volunteer Survey
  6. Are Nonprofits on LinkedIn? There are over 3.7mm nonprofit professionals From over 130,000 nonprofit organization Representing 205 countries
  7. Build Your Brand
  8. Use the network to build your brand Share the causes you care about Encourage your board members/donors/volunteers and employees to add the field to their profile
  9. Adding the Volunteer/Causes Fieldhttp://www.linkedin.com/profile/edit-volunteering-combined
  10. Grow your community
  11. Create a presence on Company Pages
  12. Send and track updates to your followers
  13. Leverage “Products and Services” section forrecommendations
  14. Find (free) talent for free
  15. Magic of Advanced Search Find (free) Talent
  16. Share knowledge and insights
  17. Thought Leadership through LinkedIn Groups
  18. LinkedIn Today: Nonprofit Section Information you need to know From your trusted network (share and comment) To make you better at your job
  19. Be the connector
  20. Why connections matter 4,000,000 3rd Degree 110,000 2nd Degree 645 1st Degree
  21. Redundant connections
  22. Be the Broker in the Structural HoleInMap (http://inmaps.linkedinlabs.com/)
  23. Recap of 5 Tips1. Add the Volunteer/Causes field to your profile (Brand)2. Tell your story on Company pages (Community)3. Find a skilled volunteer or board member (Talent)4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights)5. Invest in the network that we have benefited from (Connect)

×