This document discusses learner journey mapping as part of learning experience (LX) design. It provides an overview of learner journey mapping, including when and why it is used. Learner journey mapping involves visually mapping out all the touchpoints and elements a learner encounters in their experience. It is used both for current and new products/services to identify pain points, get stakeholder buy-in on the desired experience, and establish priorities. The document includes examples of learner journey maps and recommends measuring the learner experience through ongoing usability tests, surveys and analytics to continuously improve the design.

1. LEARNER
JOURNEY
MAPPING AS PART
OF #LXDESIGN
JOYCE SEITZINGER
#MOOTAU15
JULY 2015

2. JOYCE SEITZINGER
• Founder
Academic
Tribe
• Educa1on
Technologist
• Learning
Designer
• Digital
Coach
for
educa1on
and
research
• @catspyjamasnz
• @academictribe
• Slideshare.net/catspyjamas

3. We are all bricoleurs!

4. Why am I talking about UX Design &
Methods?

5. Joyce & Jess
@catspyjamasnz @jlknott

6. www.lxdesign.co
@lxdesignco #lxdesign
Facebook.com/lxdesignco
Search: lxdesign

10. UX
Design
LX Design

11. Service DesignIx Design
Learning Design
LX
Design

12. User experience design is
not user interface design
or UX≠ UI (and so LX≠LI)
Like us to find out why

20. Learner Journey Mapping

21. From https://sustainableservice.wordpress.com
Keeping Graduates Green

22. Fromseedandsprout.com

23. When do you use journey mapping?
For
a
current
product/service
• To
get
an
overview
of
all
the
elements
• To
iden1fy
touch
and
par1cularly
pain
points

24. When do you use journey mapping?
For
a
new
product/service
to
be
designed,
developed
and
implemented:
• To
get
a
common
understanding
of
aspiring
ux
for
all
members
of
produc1on
team
• To
iden1fy
touch
points
• To
iden1fy
priori1es

25. When do you use journey mapping?
Instead
of
a
prototype
• When
a
prototype
is
too
expensive
to
build
• Have
something
to
shoot
at

26. Why do you use journey mapping?
• To
map
all
the
bricks
in
your
bricolage
(even
those
beyond
your
control)
• To
step
away
from
your
medium
• To
facilitate
conversa1on
• To
facilitate
collabora1on

27. FromUXLadyhttp://www.ux-lady.com/diy-experience-map/#more-14

28. FromUXLadyhttp://www.ux-lady.com/diy-experience-map/#more-14

29. From Designing CX http://designingcx.com/2012/10/23/prototype-portable-journey-mapping-worksheet/

30. From
http://madebymany.com/blog/we-re-building-the-next-stage-of-picle

31. Pre Start Week 2-6 Week 7-10 Week 11-12 End & post
LMS Wiki is tricky
to participate
inK
Content Early access
J
Teacher Picture & intro
video J
No
involvement in
review K
Peers No icebreaker
K
Library Intro but use
in wk 7 K

32. IDEAS
EXPER
IENCE
DATA
LEARN BUILD
MEASU
RE
Build smarter
Incremental deployment
Sequential experiences
Developer sandbox
Usability tests
Simple prototypes
Build what you need
Borrow the rest
Experience first,
content second
Measure smarter
Ongoing usability tests
Do user surveys/focus groups
A/B testing
Measure smarter
Have a clear course/
experience owner
Real time alerts on course issues
Learn smarter
Learner analytics
Weekly reports
Course/experience
owner reporting
Find data everywhere

33. www.lxdesign.co
@lxdesignco #lxdesign
Facebook.com/lxdesignco
Search: lxdesign

34. Joyce Seitzinger
@catspyjamasnz
@academictribe
joyce@academictribe.co
academictribe.co
BE A NODE IN MY NETWORK!