Presented at the Creative Meetup: http://www.meetup.com/Creative-Class/events/162137382/ on 9th April 2014.
A UX Designer's Toolkit to design a better world with case studies of good and bad websites/apps as well as interactive exercises to understand the Lean UX process
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
Tackle the Problem with Design Thinking - GDSC UADgallangsadewa
Design thinking is most useful to tackle problems that are ill-defined or unknown. In user experience (UX) design, it’s crucial to develop and refine skills to understand and address rapid changes in users’ environments and behaviors. In this session, we will discuss about design thinking in digital product development or UI/UX.
The visual analysis of 10 popular/ successful Design Toolkits. 4 Graduate Service Design Students from SCAD (Lauren Peters, Lindsay Vetel, Louis Finklestein, and Richard Ekelman) explore the contextual value of these Design Toolkits and Whom they are created for.
.....................
Contextualizing, analyzing, and quantifying each
toolkit, gave us a new and deeper understanding of
each.
Which also posed the question, are designers too
intimidated to write for other designers?
Or were these toolkits written in order to expand the
notion of design thinking to users who wouldn’t
normally employ these philosophies and to bring a
deeper understanding to outliers?
Great team work takes careful and deliberate design and intention. It doesn't happen by chance. From hiring T-shaped designers and developers with complementary specialized skills and shared values to cultivating a user-focused process and emphasizing continuous learning and improvement, building a great Lean UX team is short of an accident.
When every single team member puts their specialized skills to good work while collaborating with each other day in and day out, magic ensues. Fostering a one-team environment across functions, geographic sites, and even departments is the single most powerful motivator.
Presented by: Brian Utesch, Annette Tassone, Jon Temple and Stephen Woodburn. Businesses strive to monetize the relationship between user sentiment and success outcomes including user adoption, user retention, and revenue. Customer satisfaction is embraced as a top predictor of success. There are of course many ways that satisfaction can be measured. We will review several methods of measuring user satisfaction, including simple Likert scale measures of overall satisfaction, the System Usability Scale (SUS), UMUX-Lite and the popular Net Promoter Scale (NPS). Not all of these measures are created equally or even measure the same sentiment. We’ll further compare the advantages and disadvantages of each measure, best practices around the use of each, and original research we’ve conducted that informs our recommended best practices.
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
UX is way more than most people think. I believe that UX is a mindset that everyone should carry. This is how I approach UX, and think it's beneficial for everyone to know a process that works.
NOTE: This represents a talk I gave to some students embarking on a career in the UX field.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Resilience Design Toolkit. 50 Ingredients for Sustainable Business Model Inno...Sebastiaan de Neubourg
The Resilience Design Toolkit is a tool for change makers.
The toolkit offers a straightforward way to integrate key sustainability principles within the core business of a company, creating a more resilient and circular economy. The tool combines resilience thinking and biomimicry and is built on basis of the Business Model Canvas.
The tool is freely available under a creative commons license.
Tackle the Problem with Design Thinking - GDSC UADgallangsadewa
Design thinking is most useful to tackle problems that are ill-defined or unknown. In user experience (UX) design, it’s crucial to develop and refine skills to understand and address rapid changes in users’ environments and behaviors. In this session, we will discuss about design thinking in digital product development or UI/UX.
The visual analysis of 10 popular/ successful Design Toolkits. 4 Graduate Service Design Students from SCAD (Lauren Peters, Lindsay Vetel, Louis Finklestein, and Richard Ekelman) explore the contextual value of these Design Toolkits and Whom they are created for.
.....................
Contextualizing, analyzing, and quantifying each
toolkit, gave us a new and deeper understanding of
each.
Which also posed the question, are designers too
intimidated to write for other designers?
Or were these toolkits written in order to expand the
notion of design thinking to users who wouldn’t
normally employ these philosophies and to bring a
deeper understanding to outliers?
Great team work takes careful and deliberate design and intention. It doesn't happen by chance. From hiring T-shaped designers and developers with complementary specialized skills and shared values to cultivating a user-focused process and emphasizing continuous learning and improvement, building a great Lean UX team is short of an accident.
When every single team member puts their specialized skills to good work while collaborating with each other day in and day out, magic ensues. Fostering a one-team environment across functions, geographic sites, and even departments is the single most powerful motivator.
Presented by: Brian Utesch, Annette Tassone, Jon Temple and Stephen Woodburn. Businesses strive to monetize the relationship between user sentiment and success outcomes including user adoption, user retention, and revenue. Customer satisfaction is embraced as a top predictor of success. There are of course many ways that satisfaction can be measured. We will review several methods of measuring user satisfaction, including simple Likert scale measures of overall satisfaction, the System Usability Scale (SUS), UMUX-Lite and the popular Net Promoter Scale (NPS). Not all of these measures are created equally or even measure the same sentiment. We’ll further compare the advantages and disadvantages of each measure, best practices around the use of each, and original research we’ve conducted that informs our recommended best practices.
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
UX is way more than most people think. I believe that UX is a mindset that everyone should carry. This is how I approach UX, and think it's beneficial for everyone to know a process that works.
NOTE: This represents a talk I gave to some students embarking on a career in the UX field.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Resilience Design Toolkit. 50 Ingredients for Sustainable Business Model Inno...Sebastiaan de Neubourg
The Resilience Design Toolkit is a tool for change makers.
The toolkit offers a straightforward way to integrate key sustainability principles within the core business of a company, creating a more resilient and circular economy. The tool combines resilience thinking and biomimicry and is built on basis of the Business Model Canvas.
The tool is freely available under a creative commons license.
Business Design Toolkit - Design Sojourndesignsojourn
The Business Design Toolkit is used to help businesses leverage Design Led Innovation. For more information, please go to: http://www.designsojourn.com/business-design-toolkit/
How can social design help create a more human-centered city? How can we engage the community to help redesign itself? We believe design thinking principles can be applied to advance a Participatory Community Revitalization process. This toolkit puts together successful examples of frameworks, methods, templates to inspire you to coordinate a collaborative design process.It is meant to help you get real. We will help hone in on your intent and guide you through the steps of Participatory Community Design process. You'll learn to collect insights from the community and translate their voices into actionable ideas to revitalize and increase resilience.
Work done during DMBA at CCA, in collaboration with Kelly Spain and Annu Yadav.
In this publication, members of SEE (Sharing Experience Europe), a network of 11 European partners, present a series of case studies and tools to enhance the understanding of design for public sector innovation and facilitate the integration of its methods into mainstream practice.
Co-Design Toolkit & Report: Working with Dyslexia Helena Parewyck
This project is about Co-Creation and Co-Innovation specifically co-designing with toolkits for children who have learning differences, particularly Dyslexia.
Service Design 201: Innovating and Improving the Customer ExperienceBluespire Marketing
During this Bluespire TrendLab webinar, you’ll learn how to develop approaches that allow you to deeply understand consumers’ motivations and apprehensions, as well as how to assess where specific products and services fit into individual consumer journeys.
Main themes of the webinar included:
•Using real knowledge gained from consumer journeys to assess how products and services should fit into the context of journeys
• Gaining insights into how consumer experiences are impacted by sub-optimal employee experiences and how to identify and implement meaningful improvements
• Helpful service design tips, toolkits and resources
Gamification Decks: Structure Gamification Projects with Design ThinkingDaniel Meusburger
Within this presentation I analyze how the process of Design Thinking might be a good fit for applying gamification on products or services. This assumption is based on various characteristics, but mainly its user-centric attributes and iterative process.
While this is mainly a theoretical analysis, I am currently experimenting with this approach and will update these slides at a later point. I am open for any discussion or suggestion.
Based on the article of my blog:
http://workplayce.blogspot.co.at/2013/09/gamification-thinking-structure.html
@dmeusburger
This executive summary explains why we released an updated version of the Platform Design Toolkit - The definitive set of design thinking and system modeling tools to design digital and non digital Platforms to access powerful Ecosystems and reach objectives way beyond the boundaries of your firm.
For More information on the Toolkit visit: www.platformdesigntoolkit.com
For more complete presentation and context post see: http://meedabyte.com/2015/11/06/platform-design-toolkit-2-0-open-for-comments/
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced:
- Is there really a formula for new product or startup success?
- What is Design-Thinking and how it is driving innovation around the world?
- Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model.
http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
FutureBrand | BTO 2016 | Branding and destination marketingBTO Educational
BTO 2016 | Day TWO 1° dicembre
Main Hall Internazionale
WHY! Branding and Destination Marketing – from awareness to conversion, strategies for success
http://www.buytourismonline.com/eventi/futurebrand/
http://www.buytourismonline.com/
Viaggi e Turismo è un settore di mercato esigente e competitivo per paesi, regioni, città e luoghi di interesse.
Per il futuro successo, i professionisti di Destination Marketing hanno bisogno di includere integrazione strategica e tattica delle risorse e creatività per affermarsi.
Capire come sfruttare le risorse e i contenuti del marchio e dare priorità alle risorse di marketing di canale è fondamentale per il successo, in quanto il tempo per “vedere di prenotare” si riduce per i consumatori come potenziali visitatori.
Allo stesso modo, costruire una strategia di marchio a lungo termine richiede investimenti che vanno oltre la pura pubblicità o le campagne di pubbliche relazioni.
Partecipate alla sessione presentata da Christopher Nurko, Presidente Globale di FutureBrand, che condividerà le intuizioni e i migliori consigli su come pianificare il successo nel marketing di destinazione.
Condividendo i risultati di un recente studio sullo State Branding statunitense e basandosi su oltre 8 anni di indagini sul Country Branding, Chris aiuterà i partecipanti a capire la formula ideale per affrontare le sfide derivanti dal loro marchio.
Keynote Speaker
Christopher Nurko FutureBrand
This is an updated release:
First, I released the Platform Design Canvas alone, then I added the Platform Motivations Matrix to a newly born "toolkit" made of different tools (most of them are still in the making).
Here you can find a context post with a step by step guide to using this preliminary version of the toolkit: http://bit.ly/PDToolkitGuide
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Design for Covid-19 Challenge Webinar 2: Ideation Phase Aqeela A. Somani
This is our second webinar from Design for Covid-19 Challenge. Our focus for this webinar is on the Ideation Phase. It provides participants with frame works and tools on how to create a solution.
At the heart of it, how we build great products is by listening to people's needs and problems, and then devising solutions to them. We can communicate those solutions through storytelling and intentional visualization. When combined, these tools tell a better more compelling story and allow us to make real change in the world.
Mobile Center of Excellence is perfect for organizations looking to ensure the long-term success of their mobile strategies and Applications. It’s built to help you create and define the building blocks of a successful Center of Excellence for Mobile.
Mobile UX COE Strategists will work with your team to understand your current state readiness, build a vision for the Mobile Center of Excellence within your organization, and define the requirements for standing up a Mobile COE. Beyond just the components of a Center of Excellence, helps team creates a realistic roadmap for COE creation based on the people, process, and technology maturity within your business
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
What is User Experience Design?
The Business Case for User Experience Design
What are the UX processes?
How can we measure its effectiveness?
Who needs to be involved?
StartingUp - Designing Delightful ExperienceLim Donald
Lean approach to creating great user experience.
User research does not have to be expensive and extend over a long period of time.
While company can always spend more time and budget in understanding its user, they still represent opportunity cost when there is just so many things happening in a startup. That said, starting a product without basic understanding of the users breed disaster. In this set of slides, I'll share some common techniques which allow companies to learn more about its user and design an experience that is contextual to its business and users.
UI UX design and product design is a course that leads you to a good career. To be a good UI UX designer, a person needs to be creative and a good design thinker. UI UX design is a non code design career where you just need to do research and design a good perfect one.
You can even choose this as your career guide and project topic for computer science students.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
UX is not a bolt-on but many agencies and founders approach it as the icing on the cake where really it is the cake itself. If you are in the process of planning, creating or improving your MVP this presentation will help you understand what UX is and how to go about making it happen for your product. The presentation will also help you understand how the UX process should happen correctly in your organisation and advises on different heuristics and models that can aid your team to ensure your product is produced correctly. The keynote was presented to the Founders Nation boot-camp by Danny Bluestone from Cyber-Duck at The Wayra Academy,Capper Street, WC1E 6JA London during March 2014.
Similar to UX Designer's Toolkit - to design a better world (20)
At Pearson Education, we design for learners across the globe, at all ages and stages of their learning journey. This increases the complexity of the design process, as there are a diversity of needs to take into consideration. In this case study, Rachel will discuss how she manages this complexity in assessment - from methodologies employed, visualisation of insights to translating user insights into more meaningful service offerings.
Co creating with kids talk at The Research ThingRachel Liu
Speaking at The Research Thing meetup in London about research and design for kids. More details here: https://www.meetup.com/researchthing/events/252329003/
Cultural Nuances and Design in Far East AsiaRachel Liu
As design is becoming more global, understanding cultural needs is becoming more important particularly in China, where culturally it is very different to the Western world. Too often, we make design decisions based on our Western mindset or make assumptions based on stereotypes without real understanding of their needs. This has a significant impact on user experience.
I will share my experience of how to approach designing for cultural needs and how experiencing culture shock in China and 6 months travel in Asia has made me a better designer.
Sharing my experience in the power of sketching by having quick rapid sketching exercises, the reality of sketching that occurs in the workplace and mini-design project in pairs to show the process involved to aid better sketching of ideas
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
2. Objective
• Understand how UX plays a fundamental
part for designing a better world
• Become familiar with the Lean UX process
• How to develop your skills in UX everyday
4. Why Digital Projects Fails
“I can’t find what I want”
“Why is it so hard to use?”
“I’m so confused, what
does this error message
mean?”
“Oh crap, just made a
mistake, how do I undo?”
5. First impressions
The first 10 seconds of the
page visit are critical for users'
decision to stay or leave
7. Customer’s perceptions
“They have a famous (and
intentional) unattractive and
cluttered website that comes along
with a frustrating user experience”
- Philip Joyce, Designer
12. Ryanair’s Design Strategy
• Nov 2013: New digital strategy for the ‘new
Ryanair experience’, reducing booking
process from 17 down to 5 clicks
• Feb 2014: Seat allocations, allowing a
second bag, duty free bag rather than
cramming everything into 1 hand luggage
• April 2014: New improved website, aim to
be more intuitive and mobile passes
• June 2014: Mobile app for smartphone and
tablets
13. "What’s always ‘in’ is good usability and
giving consideration to what a consumer
wants to achieve when they come to the
website - that will never get old”.
-Simply Zesty's head of design Rick Monro
14. UX to the Rescue!
Every aspect of the user’s interaction with
a product, service, or company that make
up the user’s perceptions of the whole.
User experience design as a discipline is
concerned with all the elements that
together make up that interface,
including layout, visual design, text, brand,
sound, and interaction.
15. 10 Principles of UX
1. Experience belongs to the user
2. UX is holistic
3. Great UX are invisible
4. UX is a lifecycle
5. Context is king
6. Great experience is about control
7. UX is social
8. Psychology is primary
9. UX is a conversation not a one-off
product
10. Great experiences are simple
17. TFL: Putting Users First
• User-centred design approach - putting
customers at the heart of design process
• Beta site launched mid 2013 in parallel to
current site
• Using social media as a feedback forum
• Website officially launched on 25th March
2014
18. User’s Goals
“What people really wanted was a great
Journey Planner, maps, live travel
information, localised and personalised
content – all on their device of choice.
We needed to be great at catering for
mobiles, tablets, laptops and desktops”.
- Phil Young, Head of Online at TFL
19. TFL’s Success
• “New TFL Journey Planner Crowned Best
User Experience of 2013 at UXUK Awards”
• “Award for best Mobile Solution at
International Design for Experience Design”
• 6m pages in 1million visits from over
900,000 customers
20. UCD Definition
User Centred Design is the discipline of
generating solutions to problems and
opportunities through the act of making
something ‘new’, where the activity is driven by
the needs, desires and context of the people
for whom we design.
22. Why Lean UX?
• Evolution of product design, takes the best
parts of designer’s toolkit with the ever
rapid changing technology and demands of
businesses today
• Not about features or documents, it’s about
how it works: measure what works, learn
and adjust
23. Lean UX Process
Lean UX = Design thinking + Agile software development + Lean startup
Eric Lies cyclical model Design’s cyclical model
24. Learn by Doing!
1. Learn
2.Build
3.
Measure
- Empathy map
- User journey
- Concept poster- Show & tell
Goal: Understand the UCD/lean UX process
26. • Get into groups of 4/5
• Choose a customer segment
• Draw customer’s face in the centre
• Give customer a name, demographic
characteristics
• Divide into 6 segments
• Post-its to answer questions
Exercise: Empathy Map
Goal: Understand how product/service will by used
by target audience
29. Exercise: Journey Mapping
• Main steps for the group holiday service
(beginning to end) as headings
• Feelings/emotion under each stage
• Service solution: Find opportunities to solve
pain points and boost joy points
• Use your empathy mapping to guide you,
relating to user’s needs
Goal: Understand all the touch-points across a
product/service from a user’s perspective
30. Exercise: Visualise the vote
• Everyone has three votes each
• Individually, choose your top three ideas in
your head
• All together, place the dots next to the
solutions
• Tally the dots to select best idea/s
• Select best idea, discuss or re-vote again
Goal: Uncover the strongest ideas or patterns of
interest, building consensus and priorities
31. Exercise: Concept poster
• Based on best idea, develop the solution
more fully
• Design a concept poster
• Use empathy map and journey map to aid
you
Goal: Create compelling poster that summarises
your product/service idea
32. Exercise: Show & Tell
Goal: Cross-collaboration, exchanging ideas and
learning from each other
• Each team pair up with another team from a
different customer segment
• Walkthrough the empathy map, journey map
and your poster pitch
• Other team provide feedback on three
things to consider/improve on based on
their customer segment
• Teams swap tasks
35. 2. Design for emotion by
adopting the attitude of:
You?
Humble
Empathetic
Imaginative
Collaborative
Iterative
Curious
36. 3. Practice Lean UX - learn,
build, measure, iterate and
validate with real users
37. 4. Designing great products is the
responsibility of everyone - advocate
cross-functional teams
38. 5. A great designer isn’t a UX
hero but a great facilitator
who advocates collaboration
and team cohesion
39. “As you navigate through the rest of your life, be open to collaboration.
Other people’s ideas are often better than your own.
Find a group of people who challenge and inspire you, spend a lot of
time with them, and it will change your life”.
-Amy Poehler