An introduction to user experience. Consist of: 1. Definition 2. Sample 3. UX scope 4. UX stack 5. User Persona 6. User Story 7. Wireframe 8. Design consideration 9. Rapid prototyping 10. Evaluation 11. Target

1. UX For Dummies

2. Definition
The overall experience of a
person using a product such as a
website or computer application,
especially in terms of how easy
or pleasing it is to use.

3. The Problem

5. Somewhere
out there…

7. User
Experience
≠
User
Interface

9. Find the
sweet spot

11. Users
Needs
Uses
Features
Product
UX Stacks
What can they
do that they
couldn’t do
before?
Who is it for?
Why does it
matters to
them?
How they do it?
How do those
features fit
together?

12. Who are we listening for?

13. “The best way to successfully
accommodate a variety of users is to
design for specific types of individuals
with specific needs”
Alan Cooper

14. Do not just ask.. Observe!

15. UserPersona

16. User StoriesAs a [who]
I want to [what]
So I can [why]
As a traveler
I want to know
available flight
cost
So I can decide
the lowest flight
cost

17. Wireframe first
Sketching Paper Cutouts Mockup tools

18. Focus with common understanding

19. Things to Consider
• Structure – How will the pieces to be put together?
• Content – What will be displayed?
• Informational hierarchy – How is this information organized and
displayed?
• Functionality – How will this interface works?
• Behavior – How does it interact with the user? And how does it
behave?

20. Rapid Prototyping
Commu
nicate
Evaluate
Design The more cycles,
the better

21. 5 E’s of Evaluation
• Effective – How much work completed accurately?
• Efficient – How quick this work can be done?
• Engaging – How pleasant and satisfying it is to use?
• Error tolerant – How well it prevent errors and help user recover from
mistakes?
• Easy to learn – How well the product support both initial and
continued learning?

22. Your target.. Designers
Project team
Company
Users
Your mum
• Lower tier means more
people
• Try to get new feedback
from different people

23. To summarize it all..
Observe
your users
and systems
Synthetize
user tasks
and goals
Plan the
experience
user will
value
Prototype
design ideas
Validate
ideas
through
testing
Repeat
steps as
necessary

24. Q & A

25. “Fake it, till you made it.”

26. Thank You!