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PORTFOLIOS MATTER
BUILDING the PORTFOLIO TO WIN the JOB




                                      LYNN TEO
                              Chief Experience Officer
                         McCann Erickson | @Lynn_Teo
ABOUT ME
15+ years in Experience Design
Hybrid Thinking                       Product & Process
•    User centered design (UCD)       •  Engineering-led
•    Technology                       •  Cross-disciplinary team
•    Communications design            •  Rapid Prototyping &
•    Information design                  Usability



Transform Business                    Creative Excellence
•    Technology-enabled innovation    •  Emotion + Function
•    Global/large scale solutions     •  UX in Ideation
•    Collaborative & process-driven   •  Experiences: Ecommerce
•    Transformation of company from      + Content + Communities
     consulting to agency


Brand Stewardship                     Design Education
•  Legacy of storytelling             •  College of Creative
•  Creating consumer value in            Studies (Detroit)
   brand relationships                •  MFA Thesis Advisor
•  Integrated marketing               •  Research-based product
                                         development


                                  3
1000+
Number of Resumes and Portfolios Reviewed
Portfolios
Why do they matter?
Demonstrate THINKING

Showcase SKILLS

Convey benchmark QUALITY OF WORK

Reveal your WORK STYLE

                  6
Tells me what makes you, YOU




Credits:
uxstorytellers.blogspot.com/2009/01/ux-storytellers-   7
connecting-dots.html
10 THINGS
to remember when building your portfolio
1   Audience                     6    Behind-The-Scenes
2   Order of Work                7    What You Did
3   Frame the Problem            8    Quality not Quantity
4   Process/Steps                9    Design System vs. Instance
5   Value of Artifact/Activity   10   Walkthrough Showmanship




                                 9
1
Audience
           Audience
“I never design a building before I’ve
seen the site and met the people who will
               be using it.”


             − Frank Lloyd Wright



                      11
Who are you presenting t?
 A
Who are you presenting to?
Audience




What are they looking for?

What type of company is it?

Assess their UX footprint & project types

                   12
Who are you presenting t?
 A
Who are you presenting to?
Audience




Who are you presenting to?




 UX Lead    Project    Front-end   Creative
           Manager     Developer   Director
                      13
Who are you presenting t?
  A
 What are they looking for?
 Audience




 Who are you presenting to?
•  UX Methods
         •  Process •  Prototyping skills                  •  Conceptual Thought
•  Independence   •  On-time?        •  Iterative design   •  Problem statement
•  Team player    •  On-budget?      •  Agile              •  Effectiveness of
•  Work quality   •  Communication                            solution
                     skills




  UX Lead           Project           Front-end              Creative
                   Manager            Developer              Director
                                     14
Who are you presenting t?
 A
What type of company is it?
Audience




           Who are you presenting to?




                        15
Who are you presenting t?
   A
  Assess their UX Footprint
   Audience




    CS              UR               UX              IxD             VD
Content Strategy   User Research   User Experience   Interaction   Visual Design
                                                       Design




                                        16
Who are you presenting t?
   A
  Assess their UX Footprint
   Audience




    CS              UR               UX              IxD             VD
Content Strategy   User Research   User Experience   Interaction   Visual Design
                                                       Design




THE REALITY: Sub-disciplines aren’t always defined the same way in
different organizations/agencies. How does the interviewer view your
role? What is considered “the norm” in their organization?
                                        17
Who are you presenting t?
   A
  Assess their UX Footprint
   Audience




    CS              UR               UX              IxD             VD
Content Strategy   User Research   User Experience   Interaction   Visual Design
                                                       Design




THE REALITY: Roles are rarely so clearly segmented. Hybrid roles are
the norm. What hybrid combination exists in the organization?

                                        18
Who are you presenting t?
   A
  Assess their UX Footprint
   Audience




    CS              UR               UX              IxD              VD
Content Strategy   User Research   User Experience   Interaction    Visual Design
                                                       Design




MY RECOMMENDATION: Best way to understand what your
reviewer is looking for is to clarify skills/activities for the discipline
expertise you bring to the table
                                        19
Who are you presenting t?
        A
       Sub-disciplines by skillsets & activities
        Audience




         CS                    UR                     UX                   IxD                  VD
     Content Strategy        User Research         User Experience         Interaction        Visual Design
                                                                             Design



•    Taxonomy           •  Ethnography         •  Customer Journey   •  Prototyping        •  Digital design
•    CMS Systems        •  Findings Analysis      Mapping            •  Mobile and Web     •  Storyboards &
•    IA                 •  Personas            •  Task Flows &          Specializations       narratives
•    Content            •  Trends                 Needs Analysis     •  Emerging           •  Visual concepting
     Governance         •  Opportunity         •  Feature and           technologies
                           Landscape              functionality      •  Touchscreen/
                        •  Usability Testing   •  Interface Design      kiosks/augmented
                                                                        reality/NUI
Who are you presenting t?
 A
Assess Types of Projects
Audience




                   21
Who are you presenting t?
 A
Assess Types of Projects
Audience




                   22
2 Order of Work
Order of Work
“The proper order of things is often a
     mystery to me. You, too?”


              − Cheshire Cat
Who are you presenting t?
 A
Impress then win over
Audience




Engage and sell, sell, sell

Vary the pace and complexity

Leave a lasting parting impression

                    25
Who are you presenting t?
 A
Impress then win over
Audience




Engage and sell, sell, sell
           •  Start with your strongest work
           •  Pick 2-3 anchor visuals
           •  Walk through “lifecycle” of the
              project w/ supporting artifacts
           •  Spend ¼ of your time on first piece



                     26
Who are you presenting t?
 A
Engage and sell, sell, sell
Audience




Engage and sell, sell, sell
W|B|W|W|W|P|W|R



                    27
Who are you presenting t?
   A
  Engage and sell, sell, sell
  Audience




  Engage and sell, sell, sell
W|B|W|W|W|P|W|R
Work Background          Work          Process     Work + Result
(Best) (Lifecycle) (Variety, Breadth, (Artifacts) (Success Metrics,
                      Challenges)                   Recent Work)


                               28
Who are you presenting t?
 A
Engage and sell, sell, sell
Audience




Engage and sell, sell, sell
W|B|W|W|W|P|W|R

             Sandwich Effect




                     29
Who are you presenting t?
 A
Engage and sell, sell, sell
Audience




Engage and sell, sell, sell
W|B|W|W|W|P|W|R

             Flexible Middle




                      30
Who are you presenting t?
 A
Vary the pace and complexity
Audience




Engage and sell, sell, sell
           •  In the “flexible middle”, aim for
              breadth to convey your versatility
           •  Use this section to encourage
              dialogue with the reviewer
           •  Deep dive selectively



                     31
32
Who are you presenting t?




                  33
Who are you presenting t?
 A
Leave a lasting parting impression
Audience




Engage and sell, sell, sell
           •  Seal the deal with your most recent
              work that best aligns with your role
              at the organization
           •  Underscore why the project was a
              success (stats, business metrics,
              client / industry reviews)
           •  Reinforce your role in achieving it
                     34
http://
www.repeattimerapp.
com/how/
http://
www.repeattimerapp.
com/how/
http://www.repeattimerapp.com/how/
3 Frame the
     Problem
Frame Problem
“He who asks a question may be a fool
for five minutes, but he who never asks a
     question remains a fool forever.”


               − Tim Connelly



                     39
Who are you presenting t?
 A
Demonstrate your “special powers”
Audience




Who are you presenting to?
Analytical   Business          User      Results
  Skills      Savvy          Advocate   Oriented




                        40
http://www.nathanbilbao.com/




41
Who are you presentinghttp://dicksonfong.com/portfolio.html
                       t?




                          42
Who are you presenting t?
User Modes as Basis of Feature Sets




                       43
Who are you presenting t?
Demonstrate understanding of user needs & behaviors




                         44
4 Process/Steps
Process/Steps
“A good plan is like a road map: it shows
the final destination and usually the best
            way to get there.”


               − H. Stanley Judd



                      46
Who are you presenting t?
 A
Create your version of a process map
Audience




Highlight partners and deliverables

Identify activities, artifacts, teams

Show points of collaboration

                     47
Discovery                     High Level Design                        Detailed Design                       Development             Documentation

  Research




                   Personas                       Scenarios & Tasks                   Paper prototype testing


     UX



                                                           Checkpoint use cases
                Process Flows        Screen Sketches                                                                              Wireframes
                                                          with development Team         Interaction Design


  Content

                                                                                                        Page and Module
                                                                                                       Template Definition
                 Content Assessment         Content Recommendation


Visual Des



                   Design Exploration                                                                                        Prototype Checkpoint      Style Guide
                                                                Design Page Comps for key screens


Site Dev/Tech
                                                                                                          Interactive Prototype



                                                                      Checkpoint use cases and technologies                            QA/ Testing
                                Tech Assessment
                                                                       (Ajax, Flash, etc.) with creative team




                                                                                 48
5
Artifact
           Value of
           Artifact/Activity
“Everyone hears only what he
       understands.”


    − Johann Wolfgang van Goethe



                 50
Who are you presenting t?
 A
Show how UX artifacts & activities led to
Audience



informed design decisions

           UX Artifacts that influence design
           •  Content audit
           •  Ethnography or in-context studies
           •  Personas
           •  Journey Maps
           •  Wireframes
           •  Testing/Iterative Design
                     51
http://www.affectivedesign.org/archives/948
Credit: Elaine Shultz

                                            Materials and Tools became a tab in the final design




                                                                                        Users preferred to
                                                                                        see substeps in list
                                                                                        format at the top of
                                                                                        the page




                                                                                                         Right rail used
                                                                                                         predominantly to
                                                                                                         surface related
                                                                                                         projects




 I need became a Materials and
Tools section in the final version

           Round 1 Testing -- How To page                   Round 2 Testing -- How To page
http://adaptivepath.com/ideas/the-anatomy-of-an-experience-map
http://adaptivepath.com/ideas/the-anatomy-of-an-experience-map
http://adaptivepath.com/
ideas/the-anatomy-of-an-
experience-map
6 Behind the
     Scenes
Behind Scenes
“The doing is often more important than
             the outcome.”


               − Arthur Ashe



                    59
Who are you presenting t?
 A
1-2 page collage max
Audience




Include sketches, photos, prior versions

Capture the environment

Show points of collaboration

                                       60
Credit: Luci Laffitte




Ethnography




              61
http://simondoggett.com/#a38/custom_plain




Ethnography




              62
http://simondoggett.com/#a38/custom_plain




   Help people lead better LIVES
Finding points to INNOVATE & DELIGHT



                 63
Help people lead better LIVES
Finding points to INNOVATE & DELIGHT



                 64
Help people lead better LIVES




               65
7
What You Did
               What You Did
“If you do not tell the truth about
yourself you cannot tell it about other
               people.”


             − Virginia Woolf



                    67
Who are you presenting t?
 A
Be specific about your role
Audience




What were your deliverables?

What decisions did you drive?

What (new) role would be appealing?
Show points of collaboration

                   68
Who are you presenting t?
 A
Be specific about your role
Audience




What were your deliverables?
                   •  What were you responsible for?
                   •  Who were your partners and how did
                      you collaborate with them?
                   •  Which documents were joint efforts?


Full	
  Team	
               UX	
  Team	
     You	
     You	
  +	
  (?)	
  
	
                           	
  
                             69
Who are you presenting t?
 A
What were your deliverables?
Audience




What were your deliverables?
           •  Are there different levels of effort
              for each deliverable?
           •  What tools did you use?
           •  How were your deliverables shared
              with the client?



                      70
Who are you presenting t?
 A
What decisions did you drive?
Audience




What were your deliverables?
           •  How were you an advocate for the
              user? Did you participate in any
              user research activities “first-hand”?
           •  How did you help solve a design
              impasse?
           •  Did you demonstrate your role
              championing iterative design?
                      71
Who are you presenting t?
  A
Audience




                  72
Who are you presenting t?
  A
Audience




                  73
Who are you presenting t?
 A
What new role would be appealing?
Audience




What were your deliverables?
           •  Emphasize competency and
              demonstrate readiness for step-up
           •  The last piece of work you share
              should build a case for expanded
              responsibilities



                     74
8 Quality not
  Quantity
Quality
“Not everything that counts can be
counted and not everything that can be
          counted counts.”


               − Einstein
Who are you presenting t?
 A
Refrain from trying to show too much
Audience




Nix mediocre work

Eliminate “similar” work samples

Pay attentionof collaboration
Show points to details

                    77
9 Design System
     vs. Instance
Design System
“It is impossible, in principle, to explain
     any pattern by invoking a single
                quantity”


              − Gregory Bateson
Who are you presenting t?
 A
Show the design system
Audience




Use real text whenever possible

Show templates & reusable components

Pay attentionof collaboration
Show points to details

                   80
presenting t?
                   http://unify.eightshapes.com/uploads/documents/
                   EightShapesUnifySample.DesignSpecification.pdf




Pay attentionof collaboration
Show points to details

                   81
presenting t?
                   http://unify.eightshapes.com/uploads/documents/
                   EightShapesUnifySample.DesignSpecification.pdf




Pay attentionof collaboration
Show points to details

                   82
Who are you presenting t? http://developer.yahoo.com/ypatterns/




Pay attentionof collaboration
Show points to details

                   83
Who are you presenting t?
        http://coding.smashingmagazine.com/2007/01/12/free-css-layouts-and-templates/




Pay attentionof collaboration
Show points to details

                                  84
10 Walkthrough
   Showmanship
Design System
“When someone walks on stage for a
  performance and has charisma,
 everyone is convinced that he has
           personality.”


             − Lukas Foss
Who are you presenting t?
 A
Portfolio is a narrative of your skills
Audience




Rehearse your pitch

Aim for polish & aesthetic appeal

Show points to one prototype
Include at least details
Pay attentionof collaboration

                     87
Who are you presenting t?
 A
Portfolio is a narrative of your skills
Audience




Rehearse your pitch
           •  Determine which projects showcase
              specific UX skills
           •  Write brief summaries to describe
              each project so the artifact
              communicates without voiceover
Show points For one prototype
Include at least details
Pay attentionof collaboration make sure
           •  to online portfolios,
              your site is easy to navigate (!)
                      88
Who are you presenting t?
    http://www.helloerik.com/ux-portfolio-user-experience-examples




          89
Who are you presenting t?
 A
Rehearse your pitch
Audience




Rehearse your pitch
           •  You can never be too prepared
           •  Role-play with a friend
           •  Strike a balance between a
              conversation and an interview
           •  The portfolio review is perfect for
Include at least one prototype
Pay attentionof collaboration and
               to details
Show points selling your personality
              communication skills
                        90
Who are you presenting t?




     Adopt a collaborative stance during portfolio review. Ask if you can sit next to
     him/her during the walkthrough to go over the work together
                                 91
Who are you presenting t?
 A
Aim for polish & aesthetic appeal
Audience




Rehearse your pitch
           •  No careless typos
           •  Adopt the posture of an expert
           •  A beautifully-designed portfolio will
              never hurt

Show points to one prototype
Include at least details
Pay attentionof collaboration

                      92
Who are you presenting t?




http://
www.nettamarshall.co
m/#portfolio
                        93
Who are you presenting t?
 A
Include at least one prototype
Audience




Rehearse your pitch
           •  Can’t replicate interactions on paper
           •  Brings your work to life
           •  If you have a client presentation
              video, credit the team for the effort
              and use it to demonstrate your
Include at least one prototype
Pay attentionof collaboration
               to details
Show points contribution

                       94
Go get that dream job :-)
LYNN TEO
Chief Experience Officer



     McCann New York
   lynn.teo@mccann.com

       @Lynn_Teo

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Portfolios Matter: Building the Portfolio to Win the Job

  • 1. PORTFOLIOS MATTER BUILDING the PORTFOLIO TO WIN the JOB LYNN TEO Chief Experience Officer McCann Erickson | @Lynn_Teo
  • 2. ABOUT ME 15+ years in Experience Design
  • 3. Hybrid Thinking Product & Process •  User centered design (UCD) •  Engineering-led •  Technology •  Cross-disciplinary team •  Communications design •  Rapid Prototyping & •  Information design Usability Transform Business Creative Excellence •  Technology-enabled innovation •  Emotion + Function •  Global/large scale solutions •  UX in Ideation •  Collaborative & process-driven •  Experiences: Ecommerce •  Transformation of company from + Content + Communities consulting to agency Brand Stewardship Design Education •  Legacy of storytelling •  College of Creative •  Creating consumer value in Studies (Detroit) brand relationships •  MFA Thesis Advisor •  Integrated marketing •  Research-based product development 3
  • 4. 1000+ Number of Resumes and Portfolios Reviewed
  • 6. Demonstrate THINKING Showcase SKILLS Convey benchmark QUALITY OF WORK Reveal your WORK STYLE 6
  • 7. Tells me what makes you, YOU Credits: uxstorytellers.blogspot.com/2009/01/ux-storytellers- 7 connecting-dots.html
  • 8. 10 THINGS to remember when building your portfolio
  • 9. 1 Audience 6 Behind-The-Scenes 2 Order of Work 7 What You Did 3 Frame the Problem 8 Quality not Quantity 4 Process/Steps 9 Design System vs. Instance 5 Value of Artifact/Activity 10 Walkthrough Showmanship 9
  • 10. 1 Audience Audience
  • 11. “I never design a building before I’ve seen the site and met the people who will be using it.” − Frank Lloyd Wright 11
  • 12. Who are you presenting t? A Who are you presenting to? Audience What are they looking for? What type of company is it? Assess their UX footprint & project types 12
  • 13. Who are you presenting t? A Who are you presenting to? Audience Who are you presenting to? UX Lead Project Front-end Creative Manager Developer Director 13
  • 14. Who are you presenting t? A What are they looking for? Audience Who are you presenting to? •  UX Methods •  Process •  Prototyping skills •  Conceptual Thought •  Independence •  On-time? •  Iterative design •  Problem statement •  Team player •  On-budget? •  Agile •  Effectiveness of •  Work quality •  Communication solution skills UX Lead Project Front-end Creative Manager Developer Director 14
  • 15. Who are you presenting t? A What type of company is it? Audience Who are you presenting to? 15
  • 16. Who are you presenting t? A Assess their UX Footprint Audience CS UR UX IxD VD Content Strategy User Research User Experience Interaction Visual Design Design 16
  • 17. Who are you presenting t? A Assess their UX Footprint Audience CS UR UX IxD VD Content Strategy User Research User Experience Interaction Visual Design Design THE REALITY: Sub-disciplines aren’t always defined the same way in different organizations/agencies. How does the interviewer view your role? What is considered “the norm” in their organization? 17
  • 18. Who are you presenting t? A Assess their UX Footprint Audience CS UR UX IxD VD Content Strategy User Research User Experience Interaction Visual Design Design THE REALITY: Roles are rarely so clearly segmented. Hybrid roles are the norm. What hybrid combination exists in the organization? 18
  • 19. Who are you presenting t? A Assess their UX Footprint Audience CS UR UX IxD VD Content Strategy User Research User Experience Interaction Visual Design Design MY RECOMMENDATION: Best way to understand what your reviewer is looking for is to clarify skills/activities for the discipline expertise you bring to the table 19
  • 20. Who are you presenting t? A Sub-disciplines by skillsets & activities Audience CS UR UX IxD VD Content Strategy User Research User Experience Interaction Visual Design Design •  Taxonomy •  Ethnography •  Customer Journey •  Prototyping •  Digital design •  CMS Systems •  Findings Analysis Mapping •  Mobile and Web •  Storyboards & •  IA •  Personas •  Task Flows & Specializations narratives •  Content •  Trends Needs Analysis •  Emerging •  Visual concepting Governance •  Opportunity •  Feature and technologies Landscape functionality •  Touchscreen/ •  Usability Testing •  Interface Design kiosks/augmented reality/NUI
  • 21. Who are you presenting t? A Assess Types of Projects Audience 21
  • 22. Who are you presenting t? A Assess Types of Projects Audience 22
  • 23. 2 Order of Work Order of Work
  • 24. “The proper order of things is often a mystery to me. You, too?” − Cheshire Cat
  • 25. Who are you presenting t? A Impress then win over Audience Engage and sell, sell, sell Vary the pace and complexity Leave a lasting parting impression 25
  • 26. Who are you presenting t? A Impress then win over Audience Engage and sell, sell, sell •  Start with your strongest work •  Pick 2-3 anchor visuals •  Walk through “lifecycle” of the project w/ supporting artifacts •  Spend ¼ of your time on first piece 26
  • 27. Who are you presenting t? A Engage and sell, sell, sell Audience Engage and sell, sell, sell W|B|W|W|W|P|W|R 27
  • 28. Who are you presenting t? A Engage and sell, sell, sell Audience Engage and sell, sell, sell W|B|W|W|W|P|W|R Work Background Work Process Work + Result (Best) (Lifecycle) (Variety, Breadth, (Artifacts) (Success Metrics, Challenges) Recent Work) 28
  • 29. Who are you presenting t? A Engage and sell, sell, sell Audience Engage and sell, sell, sell W|B|W|W|W|P|W|R Sandwich Effect 29
  • 30. Who are you presenting t? A Engage and sell, sell, sell Audience Engage and sell, sell, sell W|B|W|W|W|P|W|R Flexible Middle 30
  • 31. Who are you presenting t? A Vary the pace and complexity Audience Engage and sell, sell, sell •  In the “flexible middle”, aim for breadth to convey your versatility •  Use this section to encourage dialogue with the reviewer •  Deep dive selectively 31
  • 32. 32
  • 33. Who are you presenting t? 33
  • 34. Who are you presenting t? A Leave a lasting parting impression Audience Engage and sell, sell, sell •  Seal the deal with your most recent work that best aligns with your role at the organization •  Underscore why the project was a success (stats, business metrics, client / industry reviews) •  Reinforce your role in achieving it 34
  • 38. 3 Frame the Problem Frame Problem
  • 39. “He who asks a question may be a fool for five minutes, but he who never asks a question remains a fool forever.” − Tim Connelly 39
  • 40. Who are you presenting t? A Demonstrate your “special powers” Audience Who are you presenting to? Analytical Business User Results Skills Savvy Advocate Oriented 40
  • 42. Who are you presentinghttp://dicksonfong.com/portfolio.html t? 42
  • 43. Who are you presenting t? User Modes as Basis of Feature Sets 43
  • 44. Who are you presenting t? Demonstrate understanding of user needs & behaviors 44
  • 46. “A good plan is like a road map: it shows the final destination and usually the best way to get there.” − H. Stanley Judd 46
  • 47. Who are you presenting t? A Create your version of a process map Audience Highlight partners and deliverables Identify activities, artifacts, teams Show points of collaboration 47
  • 48. Discovery High Level Design Detailed Design Development Documentation Research Personas Scenarios & Tasks Paper prototype testing UX Checkpoint use cases Process Flows Screen Sketches Wireframes with development Team Interaction Design Content Page and Module Template Definition Content Assessment Content Recommendation Visual Des Design Exploration Prototype Checkpoint Style Guide Design Page Comps for key screens Site Dev/Tech Interactive Prototype Checkpoint use cases and technologies QA/ Testing Tech Assessment (Ajax, Flash, etc.) with creative team 48
  • 49. 5 Artifact Value of Artifact/Activity
  • 50. “Everyone hears only what he understands.” − Johann Wolfgang van Goethe 50
  • 51. Who are you presenting t? A Show how UX artifacts & activities led to Audience informed design decisions UX Artifacts that influence design •  Content audit •  Ethnography or in-context studies •  Personas •  Journey Maps •  Wireframes •  Testing/Iterative Design 51
  • 52.
  • 54. Credit: Elaine Shultz Materials and Tools became a tab in the final design Users preferred to see substeps in list format at the top of the page Right rail used predominantly to surface related projects I need became a Materials and Tools section in the final version Round 1 Testing -- How To page Round 2 Testing -- How To page
  • 58. 6 Behind the Scenes Behind Scenes
  • 59. “The doing is often more important than the outcome.” − Arthur Ashe 59
  • 60. Who are you presenting t? A 1-2 page collage max Audience Include sketches, photos, prior versions Capture the environment Show points of collaboration 60
  • 63. http://simondoggett.com/#a38/custom_plain Help people lead better LIVES Finding points to INNOVATE & DELIGHT 63
  • 64. Help people lead better LIVES Finding points to INNOVATE & DELIGHT 64
  • 65. Help people lead better LIVES 65
  • 66. 7 What You Did What You Did
  • 67. “If you do not tell the truth about yourself you cannot tell it about other people.” − Virginia Woolf 67
  • 68. Who are you presenting t? A Be specific about your role Audience What were your deliverables? What decisions did you drive? What (new) role would be appealing? Show points of collaboration 68
  • 69. Who are you presenting t? A Be specific about your role Audience What were your deliverables? •  What were you responsible for? •  Who were your partners and how did you collaborate with them? •  Which documents were joint efforts? Full  Team   UX  Team   You   You  +  (?)       69
  • 70. Who are you presenting t? A What were your deliverables? Audience What were your deliverables? •  Are there different levels of effort for each deliverable? •  What tools did you use? •  How were your deliverables shared with the client? 70
  • 71. Who are you presenting t? A What decisions did you drive? Audience What were your deliverables? •  How were you an advocate for the user? Did you participate in any user research activities “first-hand”? •  How did you help solve a design impasse? •  Did you demonstrate your role championing iterative design? 71
  • 72. Who are you presenting t? A Audience 72
  • 73. Who are you presenting t? A Audience 73
  • 74. Who are you presenting t? A What new role would be appealing? Audience What were your deliverables? •  Emphasize competency and demonstrate readiness for step-up •  The last piece of work you share should build a case for expanded responsibilities 74
  • 75. 8 Quality not Quantity Quality
  • 76. “Not everything that counts can be counted and not everything that can be counted counts.” − Einstein
  • 77. Who are you presenting t? A Refrain from trying to show too much Audience Nix mediocre work Eliminate “similar” work samples Pay attentionof collaboration Show points to details 77
  • 78. 9 Design System vs. Instance Design System
  • 79. “It is impossible, in principle, to explain any pattern by invoking a single quantity” − Gregory Bateson
  • 80. Who are you presenting t? A Show the design system Audience Use real text whenever possible Show templates & reusable components Pay attentionof collaboration Show points to details 80
  • 81. presenting t? http://unify.eightshapes.com/uploads/documents/ EightShapesUnifySample.DesignSpecification.pdf Pay attentionof collaboration Show points to details 81
  • 82. presenting t? http://unify.eightshapes.com/uploads/documents/ EightShapesUnifySample.DesignSpecification.pdf Pay attentionof collaboration Show points to details 82
  • 83. Who are you presenting t? http://developer.yahoo.com/ypatterns/ Pay attentionof collaboration Show points to details 83
  • 84. Who are you presenting t? http://coding.smashingmagazine.com/2007/01/12/free-css-layouts-and-templates/ Pay attentionof collaboration Show points to details 84
  • 85. 10 Walkthrough Showmanship Design System
  • 86. “When someone walks on stage for a performance and has charisma, everyone is convinced that he has personality.” − Lukas Foss
  • 87. Who are you presenting t? A Portfolio is a narrative of your skills Audience Rehearse your pitch Aim for polish & aesthetic appeal Show points to one prototype Include at least details Pay attentionof collaboration 87
  • 88. Who are you presenting t? A Portfolio is a narrative of your skills Audience Rehearse your pitch •  Determine which projects showcase specific UX skills •  Write brief summaries to describe each project so the artifact communicates without voiceover Show points For one prototype Include at least details Pay attentionof collaboration make sure •  to online portfolios, your site is easy to navigate (!) 88
  • 89. Who are you presenting t? http://www.helloerik.com/ux-portfolio-user-experience-examples 89
  • 90. Who are you presenting t? A Rehearse your pitch Audience Rehearse your pitch •  You can never be too prepared •  Role-play with a friend •  Strike a balance between a conversation and an interview •  The portfolio review is perfect for Include at least one prototype Pay attentionof collaboration and to details Show points selling your personality communication skills 90
  • 91. Who are you presenting t? Adopt a collaborative stance during portfolio review. Ask if you can sit next to him/her during the walkthrough to go over the work together 91
  • 92. Who are you presenting t? A Aim for polish & aesthetic appeal Audience Rehearse your pitch •  No careless typos •  Adopt the posture of an expert •  A beautifully-designed portfolio will never hurt Show points to one prototype Include at least details Pay attentionof collaboration 92
  • 93. Who are you presenting t? http:// www.nettamarshall.co m/#portfolio 93
  • 94. Who are you presenting t? A Include at least one prototype Audience Rehearse your pitch •  Can’t replicate interactions on paper •  Brings your work to life •  If you have a client presentation video, credit the team for the effort and use it to demonstrate your Include at least one prototype Pay attentionof collaboration to details Show points contribution 94
  • 95. Go get that dream job :-)
  • 96. LYNN TEO Chief Experience Officer McCann New York lynn.teo@mccann.com @Lynn_Teo