SlideShare a Scribd company logo
Simple Steps to
UX/UI web design
#UXLearn
Presented by Ellie Cachette, VP of Product Marketing, @ecachette
Agenda
• 
• 
• 
• 
• 
• 

Problem
UX vs UI
Purposes of UX
Purposes of UI
Design Tools
Summary
What is the problem?
Koombea flow process
UX/UI
UX is how it works and
feels

UI is how it looks
- Popcorn
- Defrost
- 30 seconds
Simple Steps to UX/UI Web Design
Simple Steps to UX/UI Web Design
UX-User Experience
UX, or user experience, is a measure of the
ease and pleasure users enjoy when navigating
a site.	
  
Purpose Behind UX-User experience
*Fulfill business goals
1. User acquisition
2. User Activation
3. User Retention
How UX solves problems
Usability	
  
Visual
Design	
  

User
Research	
  

Information
Architecture	
  

UX 	
  
Interaction
Design	
  

Content
Strategy	
  
UX Components
1. 
2. 
3. 
4. 

User definition
User sitemaps
UserFlows
Wireframes
User Definition
Information Architecture
Userflow
Wireframe
Koombea flow process
Simple Steps to UX/UI Web Design
UX is NOT UI
http://www.uxisnotui.com/downloads/a4.pdf
UI-User Interface
A skillful interface designer understands the
importance of providing the user with a
solution to a defined problem.
UI	
  
Branding
Color, Schemas:
font, Logo, Style

Wireframing
Purpose behind UI-User Interface
•  User Acquisition
•  Brand
•  Instill trust
How do we get to UI?	
  
1. Problem has been identified
2. User flows and stories are made
3. Experiments to validate persona
4. Wireframes and sketches
5. Mockups with UI included can be made
6. User tested
7. It’s now time to code up the interface – UI Design!
What NOT to do:
Easy to use Design Tools
HotGloo
Hotgloo.com
Balsamiq
Balsamiq.com
Invision
invisionapp.com
The UX/UI Difference
Freelance vs Agency
Freelancer

Creative

Brand harmony

Fresh
Perspective

Access to latest
tech

Access to
“assets”

Quick
Turnaround

Cons

In-house

Flexibility
Pros

Agency

Experts

Limited to
specialty

Expensive

Lack of
creativity

May differ from
“brand”

Turnaround
times differ

Bureaucracy
386 Park Ave South, 10th Floor

Have questions?

New York, NY 10016

We are here to help.

625 2nd St., Suite 280

Email us at

San Francisco, CA 94107

mvp@koombea.com

Cra 53 # 79-01 L-301
Barranquilla, Colombia

@koombea
/koombea

#UXLearn

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