Daniel Ackermann - Social Media ROI for Media Websites

•

1 like•1,824 views

In last 5 years, social media traffic on media websites is becoming more and more significant. Some of the websites have more than 75 % of social media traffic, much more than Google traffic. Daniel will speak about steps what to do to get more traffic from Social media, especially Facebook. And more traffic means more revenues from advertisers.

Technology Business

Daniel Ackermann
performance oriented digital
advertising agency
50+ employees
1m € funding
offices in us, slovenia, croatia,
serbia, bosnia & herzegovina
creators of
mediatoolkit.com
socialpuzzle.com
socialnumbers.com

“We are searching for a person who will leave last comment
after which there won’t be any other comment”

WAN-IFRA global award
Best use of social media by newspaper

Wait
For the news to be
published in print
Discover Consume
News across the
millions of websites
News in your own
feeds as they happen

WHAT IS YOUR GOAL?
Traffic (visitors/reach)
Display advertising
Revenue

WHERE IS FACEBOOK TRAFFIC COMING FROM?
Facebook Pages Facebook Shares

FANS
Facebook ads promotion
PR
Need for a strong call to action
cool apps, sweepstakes
rewards

BENCHMARK - MEDIA
Fans
50 000
100 000
63 183
119 840
265 000
440 000
Average
1.26
1.19
cca 1.2
5.3
4.4
cca 4.1
3.1
2.7
cca 2.5
FB uniques Visits UV/F V/F PI/V
UV – Unique visitors
V – Visitors
PI – Page impressiosn
F - Fans

BENCHMARK - MEDIA
Fans
5000
10 000
50 000
100 000
200 000
500 000
20 500
41 000
205 000
410 000
820 000
2 050 000
4.1
4.1
4.1
4.1
4.1
4.1
Visits V/F
450 000
400 000
350 000
300 000
250 000
200 000
150 000
100 000
5000
0
5 000 10 000 50 000 100 000

INTERACTION
Most important - boosting interaction
more likes
more comments
Great community managers

CONTENT
Which content is the most interesting?
Which content is currently the most interesting?
Which content is the most interesting to
Facebook population?

PROBLEM
?
Solution 1
excel spreadsheet - number of clicks per post
problem 2 - no data for current articles
Solution 2
number of shares/likes

MEDIATOOLKIT
Currently the most interesting content
on your site
on competitor’s sites
across the web
Available historical data
today
yesterday

Improve content quality
which topics are interesting to your target?
which topics are not so interesting?
what are competitors’ big successes?
Discover interesting content
Find proven articles with great results
Find new interesting topics
CONTENT

BE THE FIRST
WITH BREAKING
NEWS
BE THE
FIRST WITH
INTERESTING
CONTENT
QUICK WITH NEWS

CONTENT SEEDING
Homepage Facebook Twitter

ROI
Traffic (visitors/reach)
Display advertising
Revenue

5 KEY FACTS
Facebook traffic
is growing
Facebook page
is your owned
media
Content is king
Be first or be
dead
Know your
targets

Head now to
www.mediatoolkit.com
and rediscover content

FEEL FREE TO CONTACT ME
www.mediatoolkit.com
https://www.facebook.com/daniel.ackermann
daniel.ackermann@mediatoolkit.com
@danielackermann

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Daniel Ackermann - Social Media ROI for Media Websites

1. Social media ROI for media websites

2. Daniel Ackermann performance oriented digital advertising agency 50+ employees 1m € funding offices in us, slovenia, croatia, serbia, bosnia & herzegovina creators of mediatoolkit.com socialpuzzle.com socialnumbers.com

4. “We are searching for a person who will leave last comment after which there won’t be any other comment”

5. WAN-IFRA global award Best use of social media by newspaper

6. Wait For the news to be published in print Discover Consume News across the millions of websites News in your own feeds as they happen

7. GOOGLE AND FACEBOOK AS TRAFFIC SOURCES

8. WHAT IS YOUR GOAL? Traffic (visitors/reach) Display advertising Revenue

9. WHERE IS FACEBOOK TRAFFIC COMING FROM? Facebook Pages Facebook Shares

10. Facebook Pages

11. fans content interaction

12. FANS Facebook ads promotion PR Need for a strong call to action cool apps, sweepstakes rewards

13. BENCHMARK - MEDIA Fans 50 000 100 000 63 183 119 840 265 000 440 000 Average 1.26 1.19 cca 1.2 5.3 4.4 cca 4.1 3.1 2.7 cca 2.5 FB uniques Visits UV/F V/F PI/V UV – Unique visitors V – Visitors PI – Page impressiosn F - Fans

14. BENCHMARK - MEDIA Fans 5000 10 000 50 000 100 000 200 000 500 000 20 500 41 000 205 000 410 000 820 000 2 050 000 4.1 4.1 4.1 4.1 4.1 4.1 Visits V/F 450 000 400 000 350 000 300 000 250 000 200 000 150 000 100 000 5000 0 5 000 10 000 50 000 100 000

15. INTERACTION Most important - boosting interaction more likes more comments Great community managers

16. CONTENT Which content is the most interesting? Which content is currently the most interesting? Which content is the most interesting to Facebook population?

17. PROBLEM ? Solution 1 excel spreadsheet - number of clicks per post problem 2 - no data for current articles Solution 2 number of shares/likes

18. MEDIATOOLKIT Currently the most interesting content on your site on competitor’s sites across the web Available historical data today yesterday

19. SHARES TIME 10 min MARGIN OF POPULARITY

20. Facebook Shares

21. CONTENT QUICK SEEDING

22. Improve content quality which topics are interesting to your target? which topics are not so interesting? what are competitors’ big successes? Discover interesting content Find proven articles with great results Find new interesting topics CONTENT

23. BE THE FIRST WITH BREAKING NEWS BE THE FIRST WITH INTERESTING CONTENT QUICK WITH NEWS

24. CONTENT SEEDING Homepage Facebook Twitter

25. ONE MORE

26. ONE MORE

27. ROI Traffic (visitors/reach) Display advertising Revenue

28. 5 KEY FACTS Facebook traffic is growing Facebook page is your owned media Content is king Be first or be dead Know your targets

29. Head now to www.mediatoolkit.com and rediscover content

30. FEEL FREE TO CONTACT ME www.mediatoolkit.com https://www.facebook.com/daniel.ackermann daniel.ackermann@mediatoolkit.com @danielackermann