Do's and Don'ts of Social Media Integration


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Do's and Don'ts of Social Media Integration

  1. 1. The Do's and Don'ts of Social Media Integration<br />Jeff Sauer<br />Three Deep Marketing<br />
  2. 2. Agenda<br />Who uses social media?<br />Why use social media?<br />Do’s and don’ts for social media<br />Platform specific recommendations<br />LinkedIn<br />Twitter<br />Facebook<br />Questions?<br />
  3. 3. Who Uses Social Media?<br />PEOPLE!<br />15,475,890 unique visitors/month<br />23,573,178 unique visitors/month<br />133,623,529 unique visitors/month<br />Visits data from March 2010 study by Web Trends:<br />
  4. 4. Why Use Social Media?<br />Increase awareness<br />Reputation management <br />Customer service<br />Learn about your customers<br />Customer feedback<br />Improve customer satisfaction<br />Client engagement<br />Targeted marketing<br />Relationship building<br />
  5. 5. Do’s and Don’ts forSocial Media<br />
  6. 6. Why Social Media?<br />Social Media<br />Who should use it? <br />There is a reason for just about everyone to use social media<br />What is the value?<br />Connecting people and businesses<br />When will it go away?<br /> Most signs point to elements of social media staying popular for years to come<br />
  7. 7. The DO’s of Social Media<br />Engage in Social Networks<br />
  8. 8. The DO’s of Social Media<br />Integrate Social Media with Traditional Media<br />
  9. 9. The DON’Ts of Social Media<br />Don’t take a “one size fits all” approach<br />B2C<br />Primarily Business to Consumer<br />B2B <br />Primarily Business to Business<br />B2C & B2B<br />
  10. 10. The DON’Ts of Social Media<br />?<br />Don’t let the choices overwhelm you<br />
  11. 11. The DON’Ts of Social Media<br />Don’t forget to measure results<br />
  12. 12. Specific Do’s and Don’ts for<br />
  13. 13. LinkedIn and Social Media<br />Who should use it? <br />Every professional needs to be using LinkedIn for personal career growth. Can also be used to increase company awareness<br />What is the value?<br />Stay connected with professional contacts. Generate opportunities to expand career and generate new business<br />
  14. 14. The DO’s of LinkedIn<br />Ask for recommendations and gain as many contacts as possible. Multiple recommendations = instant credibility!<br />Instant credibility<br />
  15. 15. The DO’s of LinkedIn<br />Take advantage of all functionality provided by LinkedIn to make your profile more engaging and stand out from others<br />Presentations<br />Sales Collateral<br />
  16. 16. The DO’s of LinkedIn<br />Update your status with professionally related information<br />(TIP: Link Your Twitter Account to make this easier)<br />
  17. 17. The DO’s of LinkedIn<br />Join groups relevant to your industry and interests<br />
  18. 18. The DONT’s of LinkedIn<br />Don’t update your LinkedIn Status with non-professional messages<br />LinkedIn User<br />LinkedIn User<br />Don’t double post the same information<br />LinkedIn User<br />LinkedIn User<br />
  19. 19. The DONT’s of LinkedIn<br />Don’t make all of your updates at once<br />
  20. 20. The DONT’s of LinkedIn<br />Don’t allow your inbox to be cluttered with updates<br />
  21. 21. Specific Do’s and Don’ts for<br />
  22. 22. Twitter and Social Media<br />Who should use it?<br /> Those looking for a friction-free and concise communication channel<br />What is the value?<br /> Real-time communication, easy to pass on information to others and makes people more accessible<br />
  23. 23. The DO’s of Twitter<br />Find efficient ways to “Tweet” and share what you know<br />
  24. 24. The DO’s of Twitter<br />Join niche topic conversations<br />
  25. 25. The DO’s of Twitter<br />Take advantage of the ease of conversation<br />Which one is the billionaire?<br />
  26. 26. The DON’Ts of Twitter<br />Don’t limit to just one community<br />Contribute to many communities for maximum coverage.<br />In this example, our message goes to:<br /><ul><li> Interactive Marketing Association
  27. 27. Local Social Media Coffee Group
  28. 28. Well Known Marketing Group
  29. 29. Charitable Organization</li></li></ul><li>The DON’Ts of Twitter<br />Don’t be shy in meeting new people<br />Industry peer met at a meeting for twitter users in the area<br />
  30. 30. Specific Do’s and Don’ts for<br />
  31. 31. Facebook and Social Media<br />Who Should Use It?<br />Brands looking to engage with consumers consistently with a goal of 1:1 Communication<br />What’s the value?<br />With over 500 Million registeredusers, it is one of the most visited properties on the web<br />
  32. 32. The DO’s of Facebook<br />Create a page on Facebook for just about anything<br />Pages for:<br /><ul><li>Companies
  33. 33. Community
  34. 34. Professional Organization
  35. 35. Networking
  36. 36. Hobbies
  37. 37. Other Niches</li></li></ul><li>The DO’s of Facebook<br />Integrate Facebook into your Website with Fan Boxes and “Like” Buttons<br />
  38. 38. The DO’s of Facebook<br />Update your Facebook status regularly<br />Don’t update more than 2x per day <br />Don’t update less than once a week<br />Update as needed for special occasions and time sensitive information<br />
  39. 39. The DO’s of Facebook<br />Create engaging messages that encourage interactions with Facebook fan page<br />
  40. 40. The DON’Ts of Facebook<br />Post the same offer/status all of the time<br />
  41. 41. The DON’Ts of Facebook<br />Don’t neglect to update your page<br />When you don’t update your page, your fans start to forget about you<br />
  42. 42. The DON’Ts of Facebook<br />Don’t over-share<br />Company Page on Facebook<br />
  43. 43. More Best Practices for Social Media<br />
  44. 44. The DO’s of Social Media<br />Update consistently, but not too often<br />Start with people you know in real life<br />Share useful information with your network<br />Embrace new mediums (like mobile)<br />Make yourself aware of privacy rights<br />Take private conversations offline<br />
  45. 45. The DON’Ts of Social Media<br />Don’t overdo it<br />Don’t waste time with irrelevance<br />Don’t update all at once<br />Don’t flood your followers with things they don’t care about<br />Don’t make private thoughts public<br />Don’t abuse it<br />Don’t wait until everything is perfect<br />
  46. 46. Concluding<br />
  47. 47. Three Deep - What We Do<br />Strategic Services<br />Interactive Marketing Research<br />Customer Relationship Management<br />Social Media Strategy<br />Sales and Marketing Alignment<br />Search Engine Marketing<br />Paid Search Marketing<br />Search Engine Optimization <br />Website Conversion<br />Landing Page Optimization<br />Interactive Marketing<br />Campaign Management<br />Email Marketing<br />Social Media Engagement<br />Reporting and Analysis<br />Technology Services<br />CRM Integration<br />Website Development<br />Database Marketing<br />Web Services<br />
  48. 48. Questions?<br />