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Eliška Vyhnánková - Small businesses in a big social media world (Babel Camp 2016)

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In last four years I lectured almost 3000 people and consulted hundreds of companies from freelancers to international companies. And let me be frank - most of them don't live the life of shiny social media case studies you read about. Social media are more then before about experts and money. Can small and medium businesses compete against budgets of big brands? How can we help them?

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Eliška Vyhnánková - Small businesses in a big social media world (Babel Camp 2016)

  1. 1. Small businesses in SUCH A big social media world BabelCamp 2016 Eliška Vyhnánková @annaud
  2. 2. It’s not about agencies and big budgets! It’s about ordinary people who keep struggling with social media
  3. 3. IS IT POSSIBLE FOR small and medium businesses TO compete with budgets of big brands? Big question!
  4. 4. WHO SHOULD DO OUR SOCIAL MEDIA MARKETING? HOW MUCH MONEY SHOULD we INVEST? WHAT kind of SOCIAL MEDIA SHOULD we USE? Frequently given questions?
  5. 5. THEY DON’T KNOW BASICS they are against social media they are afraid of crisis communication they HAVE NO strategy they don’t think about ROI Main problems
  6. 6. INITIATE YOUR CLIENTS INTO SOCIAL MEDIA ESSENTIALS! It’s quite simple ;) yes, teach them!
  7. 7. clarify the basics What should you do?
  8. 8. teach them how to talk with customers What should you do?
  9. 9. show them there is nothing to fear What should you do? if they know what to do
  10. 10. TEACH THEM THE RIGHT METRICS What should you do?
  11. 11. UNCOVER the hidden stars What should you do?
  12. 12. SHOW THEM THE RIGHT TOOLS What should you do?
  13. 13. get them used to workING with social media What should you do?
  14. 14. supervise them What should you do? It can be paid ;)
  15. 15. BUT WHY? WHERE IS OUR MONEY? Great question :)
  16. 16. BUT WHY?
  17. 17. Result? Happiness :)You Clients
  18. 18. thisway ELIŠKA VYHNÁNKOVÁ @ANNAUD ELISKA@VYHNANKOVA.CZ 737 937 170 thank you or vyhnankova.cz

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