Social Media Marketing for Caterers

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Social Media Marketing for Caterers

  1. 2. MEMBERS-ONLY WEBINAR BY
  2. 4. Social Media Marketing for Caterers Steve Sanchez, Director of Marketing
  3. 5. <ul><li>&quot;Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs. &quot; </li></ul><ul><li>*Brian Solis, Social Media Expert and Co- Author of Putting the Public Back in Public Relations & Engage. </li></ul>
  4. 6. What Are Some Examples of SM ?
  5. 8. So What is Social Media Really About? <ul><li>conversation </li></ul><ul><li>engagement </li></ul>community TRUST relationships
  6. 9. 1.LISTEN 2.ENGAGE
  7. 10. SOCIAL MEDIA IS AN INVESTMENT
  8. 11. So What Are My Benefits? <ul><li>Expert in Your Field </li></ul><ul><li>Company Buzz </li></ul><ul><li>Trust of Your Services </li></ul><ul><li>Online CRM </li></ul><ul><li>Gain Media Attention </li></ul><ul><li>Enter New Markets </li></ul><ul><li>Increase Sales </li></ul>
  9. 12. Twitter for Caterers <ul><li>Microblog </li></ul><ul><li>Join twitter.com </li></ul><ul><li>Easy to Monitor </li></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><li>Hoosuite </li></ul></ul>PHOTO CREDIT:http://www.theberndt.nu/wordpress/wp-content/uploads/2009/09/twitter_bird_logo_by_ipotion.png
  10. 13. Tweets Revolve Around Passion <ul><li>1. Food </li></ul>2.Weddings & Events 3. Local Community 4. International Community
  11. 14. Case Study #1: Online Reputation <ul><li>Goal: Becoming an Expert in the Industry </li></ul><ul><li>Problem: Online Presence Weak </li></ul><ul><li>Solution: Prove Expertise in Industry </li></ul><ul><ul><li>Follow locals on twitter </li></ul></ul><ul><ul><li>Share photos of our work </li></ul></ul><ul><ul><li>Engage with people/companies </li></ul></ul><ul><ul><ul><li>RT, #followfriday, @Replys </li></ul></ul></ul><ul><ul><li>Joined #icacaterchat </li></ul></ul>
  12. 15. RESULTS
  13. 17. Case Study #2: Buzz in New Market <ul><li>Goal: Expand Into a New Market </li></ul><ul><li>Problem : Community Driven </li></ul><ul><li>Solution: Can’t beat them, join them! </li></ul><ul><ul><li>Lancaster Expo #LCexpo09 </li></ul></ul><ul><ul><li>Volunteer Event </li></ul></ul>
  14. 18. RESULTS
  15. 20. Tons of New Fans on Facebook
  16. 21. Facebook for Caterers <ul><li>Social Community </li></ul><ul><li>Join facebook.com </li></ul><ul><li>Large & Growing Audience </li></ul><ul><li>Easy Analytics for Fan Pages </li></ul>PHOTO CREDIT: http://www.worldradio.ch/wrs/bm~pix/facebook-icon.png
  17. 22. 1. Facebook – 6.8 per cent of all traffic 2. Google – 3.4 per cent of all traffic 3. Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic 4. Yahoo! – 2.4 per cent of all traffic 5. Doubleclick – 1.7 per cent of all traffic. The top five websites visited by businesses in Q1 2010 were SOURCE: http://www.socialmediatoday.com/SMC/189954
  18. 23. 3 Types of Business Development On Facebook <ul><li>Personal Page </li></ul><ul><ul><ul><li>Business purposes, best to update on new projects, recipes, vendors information, industry blogs, and events in the community </li></ul></ul></ul><ul><li>Group </li></ul><ul><ul><li>Relevant to a topic, administered by individuals, similar to a club </li></ul></ul><ul><li>Fan Page </li></ul><ul><ul><li>Profile of a person, business or brand, anyone can join, provide updates similar to personal page, unique url </li></ul></ul>
  19. 24. Case Study #1: Engage Brides <ul><li>Goal: Another Source to Engage Brides to Attend Wedding Open House Events </li></ul><ul><li>Problem : Added “Fun” Value (Certain Market) </li></ul><ul><li>Solution: Create Facebook events for open house to reach a larger audience and spread the message. Works for any event! </li></ul>
  20. 27. Social Media Creates Credibility <ul><li>Promote new products, services, recipes and awards to build reputation. </li></ul><ul><ul><li>Think of what would interest you as a fan </li></ul></ul><ul><li>Remember it’s not just about you in SM! </li></ul><ul><ul><li>Share new venues, vendor news, client and employee news </li></ul></ul><ul><ul><li>Create contests and other promotions for fans </li></ul></ul>
  21. 28. Conclusion <ul><li>Social Media </li></ul><ul><li>It Takes Time </li></ul><ul><li>Examples </li></ul><ul><li>Not Just for TECHIES! </li></ul><ul><li>JOIN! </li></ul>

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