Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media - Finding and Maximizing the Right Channel(s) For Your Business

219 views

Published on

In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name

Published in: Social Media
  • Be the first to comment

Social Media - Finding and Maximizing the Right Channel(s) For Your Business

  1. 1. “In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, it’s become increasingly difficult to know which one(s) will work for your business.” Heidi Richards Mooney
  2. 2. Tonight’s Hashtag #SM4Biz2016
  3. 3. How to Choose Which Social Media Channels are Right for Your Business
  4. 4. IN THIS SESSION We will Discuss: How to decide which channel(s) to participate in, and what to share on your best platform How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name BONUS: Tools and Apps to Maximize Your Time and effort on each channel
  5. 5. 5 Questions to ask when deciding which channel(s) to participate in 1. Where is your Target Customer/Client spending time? 2. Where does the Competition Hang-out? 3. What are the Unique Attributes of the Channel? 4. Is there an Untapped Opportunity? 5. How many Channels can you do Well, Consistently?
  6. 6. Question??? How many people access social networks via their mobile device?
  7. 7. 40% As of 6/15 (source: PewInternet.org)
  8. 8. Number of Active Social Media Users - USA Source: we are social by SmartInsights.com
  9. 9. Social Media Users BY AGE - USA Source: we are social by SmartInsights.com
  10. 10. Top Active Social Platforms Source: we are social by SmartInsights.com
  11. 11. ECOMMERCE BY DEVICE Source: we are social by SmartInsights.com
  12. 12. Question??? How much money does Facebook generate per user in ad revenue?
  13. 13. Facebooks ad business now generates $9.86 for every user in the US As of 11/15 (source: Business Insider)
  14. 14. That’s $1,498,720,000.00
  15. 15. FACEBOOK By the Numbers  Average Age Range of Users: 25-45 years old  Gender of Users: 60% female, 40% male  Average Annual Income: $69,000  33.8% of U.S. internet users clicked a Facebook like button on blog posts they enjoyed  Facebook has 2.5 million advertisers and 50 million small businesses  500 million people use EVENTS each month  1.44 billion monthly active users  There are over 100 million hours of daily video watch time uploaded/shared Sources: TechCrunch and DMR Stats
  16. 16. FACEBOOK Unique Attributes  Primary Purpose: Builds brand loyalty and reputation. Establishes your business as an authority through interesting content and informational posts.  Reaches a variety of segments of an audience with one post  Offers opportunity to create ads to drive traffic to your website/blog
  17. 17. How They Use it To stay on top of Family news To Build Relationships, Show off Company Culture Connect Thru Video Showcase Communities/ Properties Success Stories/Images Share Horror Stories & How they Help Share Hero Stories/Showcase Volunteers/Events WHO USES IT Everyone and their Grandmother….. Brands... Entertainment... Real Estate... Weight Loss... Computer Repair/IT Professionals... Nonprofits...
  18. 18. https://www.facebook.com/facebookmedia/
  19. 19. Jeanine Blackwell is a best-selling author, course creation expert and named one of the "Top 40 Business Coaches In the World" by Leadership Excellence
  20. 20. https://www.postplanner.com/
  21. 21. Question??? Your Profile is 13 times more viewed when you have what listed on your profile?
  22. 22. SKILLS
  23. 23. LinkedIn By the Numbers  Average Age of Users: 37.6 years  Gender of Users: 56% Male 44% Female  Average Annual income: $83,000 (compared to FB $69K)  89% of all recruiters have recruited someone through LinkedIn (there are 94% of recruiters on LinkedIn compared to 36% of Job seekers)  Users spend an average of 17 minutes a month on LinkedIn  People with the title CEO have an average 930 connections  13% of LinkedIn Users do not have a Facebook account  Total Number of LinkedIn Users 414 million  41% of Millionaires use Linkedin Sources: TechCrunch and DMR Stats
  24. 24. LinkedIn Unique Attributes  Primary Purpose: Business to Business marketing. It’s a place where another business owner can recommend your services to others, having worked with you in the past.  LinkedIn is the largest professional network on the Internet  Can organize connections by tags
  25. 25. How They Use it To Find Qualified Candidates Attract Business Relationships, Generate New Leads, Increase Visibility, Top of Mind Awareness Build Credibility, Find New Opportunities, Build Credibility Showcase skills, find work WHO USES IT Recruiters Businesses Professionals Freelancers # listed industry - Art & Design
  26. 26. What Weave APP Does  Easily find people to network with based upon shared interests  Weave shows you professionals near you that you might want to know. You can anonymously like or pass on them.  If they also want to meet you, Weave makes an introduction
  27. 27. CONNECTED APP For iphone and soon to be available on android
  28. 28. What Connected APP Does  Displays news such as when a contact changes jobs or celebrates a work anniversary.  You can send them a congratulatory message, like the update, or message them privately  browse new potential connections and add them to your network
  29. 29. Question??? What is the most retweeted TWEET?
  30. 30. Bonus Question??? What is the name of the Iconic symbol for Twitter (the blue bird)
  31. 31. Larry (named after Larry Bird of the Boston Celtics)
  32. 32. TWITTER By the Numbers  Average Age of Users: 34 years  Gender of Users: 50% Male 50% Female  Average Annual income: $50,000+ (compared to FB $69K and LinkedIn $83K)  There are over 60 million Twitter users in US.  On average 500 million tweets are sent per day  40% of Twitter users watch and learn as opposed to tweeting  Twitter supply tweets to the Library of Congress archive on an ongoing basis.
  33. 33. TWITTER Unique Attributes  Primary Purpose: Shares breaking news and quick updates, promotes new products, content, or brand contests, collects instant feedback from your audience.Serves people looking for quick info, company news, and immediate response to questions about products or events  Focuses on dialogue creation and starting conversations with customers  Known for its hashtag (#) communication functionality - #SM4Biz2016
  34. 34. How They Use it Inform, Update, Showcase Stay connected with Fans Share late-breaking news Customer Service, Special Offers Political news, information, finding like- minded issue-oriented people, voter outreach Books, new releases, excerpts Specials WHO USES IT Entertainment Industry Celebrities Media Brands Politicians Authors Food Service
  35. 35. https://buffer.com/
  36. 36. Question??? Who is the Top Google+ Followed Profile?
  37. 37. LADY GAGA
  38. 38. GOOGLE+ By the Numbers  Average Age of Users: 28 years  Gender of Users: 67% Male 33% Female  Average Annual income: $75,000+ (FB $69K, LinkedIn 83K, Twitter 50K)  540 million active monthly users  Average time spent on Google+ per visit - about 4 minutes  Average sales order for a visitor referred from Google+ is $40  Engineer is the top Occupation listed on Google+ (29%)  70% of US Brands have a presence on Google+ Sources: StatisticsBrain, Tech Crunch and DMR Stats
  39. 39. GOOGLE+ Unique Attributes  Primary Purpose: To deliver information, spark discovery and foster conversation between users scattered all over the world.  Because it is owned by Google, You increase the odds of getting highly targeted visitors from Google’s organic search results if you have a Google Plus account  Google +1’s (social sharing) are one of the most important factors in determining SEO  Including social share buttons or a toolbar on your site’s pages can increase content
  40. 40. How They Use it Share and Link to Content on their own websites to boost Search Share and Link to Content on their own websites to boost Search Share and Link to Content on their blogs to boost Search Find others in the same space to network with, share and promote ideas To Get Found Locally WHO USES IT Brands B2B Networkers Bloggers Tech and Engineering Local Companies
  41. 41. Google+ results for Heidi Richards Mooney in 3rd and 7th position On page one
  42. 42. Google+ results for Cassi Eubank in 8th position Her own G+ page came up on page 2 in results.
  43. 43. https://twubs.com/p/register-hashtag
  44. 44. http://www.easypromosapp.com/
  45. 45. Apps starting at $15.00
  46. 46. Promote Your SOCIAL MEDIA CHANNELS  Update Your FB Cover photo OFTEN  Create ADS on FB  Ask Others to Share Your Channels - Offer Rewards  Practice Cross-Channel Promotion  Include in all your Marketing, Email Newsletter, Print Material, Email  Place Social Media Links on Your Website  Speak, Sponsor an Event  Create a Custom #Hashtag and USE IT!
  47. 47. Analyzing and Maximizing Social Visit each channel Join Groups Watch the Activity (lurk) Take notes Comment Share your “stuff” Measure Engagement Go Mobile
  48. 48. “Just because a social network exists, doesn’t mean you must be there. Choose the channels where you can maximize your time and effort for greatest return on investment (i.e. The most impact and engagement).” - Heidi Richards Mooney
  49. 49. Only $47 when you sign up today (Regular price $247) Six 60 to 90 minute Modules include: Branding, Time Management, Content Creation, Building a Tribe and Hacks for Top 6 Sites Certificate of Completion www.StandOutOnlineClub.com Fill out Form TODAY!
  50. 50. Hand Me Your Business Card
  51. 51. FREE Training & Downloads
  52. 52. Hand Me Your Business Card

×