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HOW SOCIAL MADE
SALES COOL AGAIN
MICK GRIFFIN
CHIEF REVENUE
OFFICER
THE PERCEPTION OF
SALES

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Mick Griffin - How Social Media Made Sales Cool (Babel Camp 2016)

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In modern day, the consumer is firmly in control. They decide where they hang out, how they communicate, and more importantly, how they want to be sold too. I will show you examples of how businesses are using Social Media to find the perfect consumer and just exactly how to connect with them on their terms.

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Mick Griffin - How Social Media Made Sales Cool (Babel Camp 2016)

  1. 1. HOW SOCIAL MADE SALES COOL AGAIN
  2. 2. MICK GRIFFIN CHIEF REVENUE OFFICER
  3. 3. THE PERCEPTION OF SALES
  4. 4. 5 The Perception of a Sales Person
  5. 5. 6 The Perception of a Sales Person image
  6. 6. 60% -7% 97% Cold Calling Is Ineffective Decline Cold Lead Gen Expensive Then Social The State Of Sales
  7. 7. 8 The Perception of a Sales Person
  8. 8. 9
  9. 9. CONSUMERS ARE IN CONTROL
  10. 10. 88% of consumers use Online Reviews 85% Check 10 Reviews 88% of consumers trust reviews more then friends 44% will check even after making the purchasing decision
  11. 11. 15
  12. 12. 16
  13. 13. 17
  14. 14. 18
  15. 15. 19
  16. 16. CONSUMERS WANT HUMANITY
  17. 17. Social Selling Twitter Interactions News Articles 2000+ 40+
  18. 18. Live Tweeting Operations Dr Live Tweets Orthopedic Surgery Live Q&A as Surgeons Rotated Built Trust and Subject Leader 15% increase in sales after
  19. 19. NIKE MOSCOW
  20. 20. OLD SPICE
  21. 21. B2B CAN ALSO HAVE CRUSHES
  22. 22. WHAT THIS MEANS FOR SALES?
  23. 23. WE PITCH THEM WHERE THEY WANT
  24. 24. WE CAN PITCH WHEN THEY WANT
  25. 25. WE CAN PITCH THEM HOW THEY WANT
  26. 26. 57 The Communication Funnel Day 0 Welcome Email Please Buy Our Product. Please Buy Our Product Hidden In A Case Study You Really Should Buy Our Product. You Will Miss Something Huge Now You Don’t Have Our Product Last Chance To Buy Our Product
  27. 27. 58 204 The Average Number Of Emails Received Per Day 📊
  28. 28. 59 Email Communication Funnel ➢ Open Open / No Click Bounced Unsub Clicked Unopened Clicked Opened No Click Clicked % % % % % Plus Premium Max
  29. 29. 60
  30. 30. 61
  31. 31. 62 +50% When did it become acceptable for 📊 of your leads to not even hear what your saying?
  32. 32. 63 Dynamic Communication Funnel ➢ Open Open / No Click Bounced Unsub Clicked Unopened Clicked Opened No Click Clicked % % % % %
  33. 33. 64 Dynamic Communication Funnel ➢ Open Open / No Click Bounced Unsub Clicked Unopened Clicked Opened No Click Clicked % % % % % %
  34. 34. Social Selling
  35. 35. 5500 8000 20% Shorter Social Sales Process New LinkedIn Groups Daily Quora Questions The State Of Social Sales
  36. 36. Thank You Mick Griffin mick@brand24.com WWW.BRAND24.COM

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