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5 THINGS YOU NEED TO
DO TO SUCCESSFULLY
GROW YOUR BUSINESS
Laura M. Donovan
The Word Pro, Inc.
The Good Old Days
 Flyers
 Yellow Pages
 Telemarketing
 Billboards
 Catalogs
 Brochures
 Networking
 Tradeshows & ...
The Cutting Edge – MUST HAVE!
1. Website
2. Blog
3. Email Campaign
4. Social Media Marketing
5. Social Media Advertising
WEBSITE
Website
web·site ˈ
websīt/ noun
a location connected to the Internet that maintains one or more pages
on the World Wide We...
Website
August 6, 1991
The First Website Is Published.
It was August 6, 1991, at a
CERN facility in the Swiss Alps,
when 3...
Website
100,000 Websites in 1996
Website
100,000 Websites in 1996 Over 1 Billion Websites Today
Website
• Over 2.4 Billion people use the internet everyday
• A website allows your company to provide information about t...
Website
• Mobile-Friendly
• Well-Written
• Updated Often
• Understandable/Easily Navigated
BLOG
Blog
Blog - bläɡ/ noun
a regularly updated website or web page, typically one run by
an individual or small group, that is...
Blog
200 Million Blogs
Blog
200 Million Blogs Over 1 Million Published per DAY
Blog
• A blog is a very easy to use and easy way to connect with
customers and share timely information
• Blogs contribute...
Blog
• Companies that blog enjoy 5 times more web
traffic and generate 67% more leads than
those that do not.
• 60% of bus...
EMAIL
Email
e-mail - ˈēmāl/ noun
.
messages distributed by electronic means from one computer
user to one or more recipients via...
Email
71 Million - 1998
Email
71 Million - 1998 Over 4.3 Billion - 2016
Marketers who leverage automation have seen conversion rates as high as 50%.
Email
• Companies using email to nurture leads generate 50% more
sales-ready leads
• The cost to generate these leads via ...
Email
SOCIAL MEDIA MARKETING
Social Media Marketing
A form of Internet marketing that uses Social
Networking websites as a marketing tool. The goal of ...
Social Media Marketing
1997 - SixDegrees
Social Media Marketing
1997 - SixDegrees 2016 – Facebook
Social Media Marketing
• Provides brand recognition and online visibility.
• Social Updates push traffic to your website o...
Social Media Marketing
SOCIAL MEDIA ADVERTISING
Social Media Advertising
ad·ver·tis·ing
ˈadvərˌtīziNG/
describe or draw attention to (a product, service, or event) in a p...
Social Media Advertising
4.1 Million People (50 mile radius)
Social Media Advertising
4.1 Million People (50 mile radius)
89% of Facebook Ads Reach their
Targeted Audience
Social Media Advertising
• Social Advertising (Facebook) – provides the most targeted
demographics – pinpoint audience
• R...
Social Media Advertising
INTERESTS
 Business & Industry
 Food & Drink
 Technology
 Fitness & Wellness
 Sports & Outdo...
Social Media Advertising
THE WORD PRO, INC.
LAURA M. DONOVAN
SOCIAL MEDIA MARKETING & ADVERTISING SERVICES
WWW.THEWORDPRO.COM
WWW.SOCIALMEDIAMARKET...
Give Credit Where Credit is Due – Sources:
http://www.sproutcontent.com/blog/19-Reasons-Why-Your-Business-Should-Be-Writin...
5 Things You Need to do to Successfully Market Your Business
5 Things You Need to do to Successfully Market Your Business
5 Things You Need to do to Successfully Market Your Business
5 Things You Need to do to Successfully Market Your Business
5 Things You Need to do to Successfully Market Your Business
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5 Things You Need to do to Successfully Market Your Business

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5 things you need to do to have a successful marketing and advertising campaign to improve SEO, Branding, Visibility, Engagement, Generate Leads and Make Money!

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5 Things You Need to do to Successfully Market Your Business

  1. 1. 5 THINGS YOU NEED TO DO TO SUCCESSFULLY GROW YOUR BUSINESS Laura M. Donovan The Word Pro, Inc.
  2. 2. The Good Old Days  Flyers  Yellow Pages  Telemarketing  Billboards  Catalogs  Brochures  Networking  Tradeshows & Conferences
  3. 3. The Cutting Edge – MUST HAVE! 1. Website 2. Blog 3. Email Campaign 4. Social Media Marketing 5. Social Media Advertising
  4. 4. WEBSITE
  5. 5. Website web·site ˈ websīt/ noun a location connected to the Internet that maintains one or more pages on the World Wide Web.
  6. 6. Website August 6, 1991 The First Website Is Published. It was August 6, 1991, at a CERN facility in the Swiss Alps, when 36-year-old physicist Tim Berners-Lee published the first-ever website.
  7. 7. Website 100,000 Websites in 1996
  8. 8. Website 100,000 Websites in 1996 Over 1 Billion Websites Today
  9. 9. Website • Over 2.4 Billion people use the internet everyday • A website allows your company to provide information about the services or products offered • Website provides information on your company 24 hours a day 7 days a week, even when your office isn’t open • A frequently updated website with fresh content will help with optimization and will be cataloged and ranked by Google – giving your business a better opportunity to have a higher Search Rank • Provides an excellent platform to market your services/products • Is one of your most important sales “closers”
  10. 10. Website • Mobile-Friendly • Well-Written • Updated Often • Understandable/Easily Navigated
  11. 11. BLOG
  12. 12. Blog Blog - bläɡ/ noun a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
  13. 13. Blog 200 Million Blogs
  14. 14. Blog 200 Million Blogs Over 1 Million Published per DAY
  15. 15. Blog • A blog is a very easy to use and easy way to connect with customers and share timely information • Blogs contribute to SEO • The blog is the “heart” of your content marketing efforts – it provides a great resource for Social Sites and Email Newsletters • A blog gives your company a voice – it provides a place for you to talk about your products, introduce new products/services, comment on timely or trending topics, share company information, etc. • It is a platform for you to become a “thought leader” or “industry expert” • Provides a 2-way conversation because it encourages interaction & comments
  16. 16. Blog • Companies that blog enjoy 5 times more web traffic and generate 67% more leads than those that do not. • 60% of businesses that blog acquire more customers.
  17. 17. EMAIL
  18. 18. Email e-mail - ˈēmāl/ noun . messages distributed by electronic means from one computer user to one or more recipients via a network.
  19. 19. Email 71 Million - 1998
  20. 20. Email 71 Million - 1998 Over 4.3 Billion - 2016
  21. 21. Marketers who leverage automation have seen conversion rates as high as 50%.
  22. 22. Email • Companies using email to nurture leads generate 50% more sales-ready leads • The cost to generate these leads via email is 33% lower than other marketing • These nurtured leads produce a 20% increase in sales opportunities • Typically for every $1 spent on email marketing the ROI is $44.25 • Email that contain Social Media Sharing buttons increase the click-through rate by 158% • Top 2 Reasons people open the email – Who the email is from and What the subject line is
  23. 23. Email
  24. 24. SOCIAL MEDIA MARKETING
  25. 25. Social Media Marketing A form of Internet marketing that uses Social Networking websites as a marketing tool. The goal of Social Media Marketing is to produce content that users will share with their Social Network to help a company increase brand exposure and broaden customer reach.
  26. 26. Social Media Marketing 1997 - SixDegrees
  27. 27. Social Media Marketing 1997 - SixDegrees 2016 – Facebook
  28. 28. Social Media Marketing • Provides brand recognition and online visibility. • Social Updates push traffic to your website or blog – which gets people to see your services and provides SEO • Social Updates on the top sites – Facebook/Twitter – provide SEO and help with higher search rank • Encourages engagement and interaction – which leads to customer retention and new customers • Generates warm leads and referrals • Eventually translates to increased revenue
  29. 29. Social Media Marketing
  30. 30. SOCIAL MEDIA ADVERTISING
  31. 31. Social Media Advertising ad·ver·tis·ing ˈadvərˌtīziNG/ describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.
  32. 32. Social Media Advertising 4.1 Million People (50 mile radius)
  33. 33. Social Media Advertising 4.1 Million People (50 mile radius) 89% of Facebook Ads Reach their Targeted Audience
  34. 34. Social Media Advertising • Social Advertising (Facebook) – provides the most targeted demographics – pinpoint audience • Reach people where they are – Social Media – typically on their phone • Facebook Ads now show to non-Facebook users outside of the site (on the internet) • The most affordable and effective advertising tool around
  35. 35. Social Media Advertising INTERESTS  Business & Industry  Food & Drink  Technology  Fitness & Wellness  Sports & Outdoors  Shopping & Fashion  Family & Relationships  Hobbies & Activities  Entertainment LOCATION  Country, State, City, Zip Code  Narrow by up to a 50-mile radius  Exclude cities or zip codes from a target radius DEMOGRAPHICS  Age  Gender  Relationship Status  Education  Work They Do BEHAVIORS  Purchasing Habits  Travel Preferences  Devices They Use  …and more ADVANCED TARGETING  People Who Visited Your Website  People Who Look Like People Who Visit Your Website  People Searching Keywords on Internet  Current Database of Your Contacts
  36. 36. Social Media Advertising
  37. 37. THE WORD PRO, INC. LAURA M. DONOVAN SOCIAL MEDIA MARKETING & ADVERTISING SERVICES WWW.THEWORDPRO.COM WWW.SOCIALMEDIAMARKETING-HELP.COM SOCIAL@THEWORDPRO.COM 800-354-8045
  38. 38. Give Credit Where Credit is Due – Sources: http://www.sproutcontent.com/blog/19-Reasons-Why-Your-Business-Should-Be-Writing-a-Blog Google.com – Dictionary Wikipedia.com http://www.outboundengine.com/blog/20-shocking-email-marketing-stats-business-owners-know/ http://answers.google.com/answers/threadview?id=531868 http://www.makeuseof.com/tag/social-media-did-it-really-start-with-facebook-geek-history-lesson/ http://historycooperative.org/the-history-of-social-media/

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