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How to boost your business with
social medias?
June 13th 2016
Our Company
Growth
Hacking
Social
Media
Crowdfunding
Consulting
Public
Relations
Digital
Advertising
Website
Monetization
E-reputation...
Cases
HEXO+ is an intelligent drone
that follows and films you
autonomously - aerial filming
for everyone.
Missions
Growth
Hacki...
Results
1.3 million
US Dollars Raised
on Kickstarter
Results
Featured on
AND MANY MORE
An artist who launched a
Kickstarter campaign for his
Secret Life of Heroes series.
Products include art book,
posters, pr...
Results
Kickstarter Campaign
Successfully Funded in
2 DAYS
Results
Featured on
AND MANY MORE
A viral news website
reaching mobile millennials
through social friendly
content
Growth
Hacking
Social
Media
Strategy
Miss...
From 0 to
1 MILLION SESSIONS
in less than 100 DAYS
Results
95%
of Social Media Traffic
Results
Introduction
Internet Usage (USA)
Internet Usage (USA)
Internet Usage (USA)
Internet Usage
Top 20 Biggest Websites In The World
SOCIAL MEDIA MANAGMENT
SME Facebook Page
Media Facebook Page
Product/Service Facebook Page
Facebook Posts: offers
Facebook: Content
Facebook: Picture
Facebook: Video
Facebook Posts: event
Facebook Posts: blogging
Facebook Posts: direct sales
Facebook Posts: direct sales
FACEBOOK LIVE
Organic Reach
Organic Reach
What type of posts achieve the best performances?
1.Posts with many likes
2.Post with many comments
3.Post t...
Twitter Page
Twitter use
• Create a community
• Communicate (special offer, release, …)
• Create a discussion, a debate (buzz, survey,…...
Interact With Your Audience on Twitter
Instagram
Instagram
Pinterest
Google Plus
Youtube
WeChat
• L'échange de contenu photo
• Messages vocaux messages vocaux courts
• Plateforme mobile ou bien une webcam sur un...
Weibo
Social Media Audience Targeting
Social Media Management (Facebook)
FACEBOOK BUSINESS PAGE
PLANNING INCREASES EFFICIENCY (editorial calendar)
SM SCHEDULING TOOLS
YOUR VOICE ON FB
Product showcase Advice Branding
YOUR VOICE ON FB
Offers Inspirational Brand Communication
YOUR VOICE ON FB: GAME, CONTEST
FACEBOOK BUSINESS PAGE - OPTIMIZATION
CALL TO ACTION
FACEBOOK BUSINESS PAGE -
OPTIMIZATION
USING APPS AND TABS
TO INCREASE INTERACTIVITY & ENGAGEMENT
USING FB’S NATIVE CONTENT TOOLS TO
INCREASE REACH & ENGAGEMENT
IMAGES & PICTURES
VIDEOS, LINKS & BLOGS
FOCUS: BLOGS
NATIVE SHOP
USING YOUR BUSINESS PAGE’S INSIGHTS TO
INCREASE REACH & ENGAGEMENT
WHEN TO POST
To maximize reach and engagement
WHAT TO POST
To maximize reach and engagement
WHAT TO POST
To maximize reach and engagement
KNOW YOUR AUDIENCE
BOOSTING RELEVANT PUBLICATIONS
BOOSTING RELEVANT PUBLICATIONS
USING FB ADS TO DRIVE TRAFFIC, SALES,
ENGAGEMENT & MUCH MORE
INTENTION (search) INTEREST (following)
TARGET
TRACK
TEST (OPTIMIZE)
TRACK AND OPTIMIZE ROI LIKE NEVER BEFORE
STEPS TO SUCCESSFUL FB ADS SET-UP
• Install tracking code onto your website
• Create custom conversions
• Create your reta...
THE FB PIXEL
INSTALL FB PIXEL WITH GOOGLE TAG MANAGER
SET-UP CUSTOM CONVERSIONS
WHO ARE YOUR BEST TARGETING AUDIENCES?
• Your existing customers
• Your email subscribers
• Your FB fans
• Your website vi...
WHO ARE YOUR BEST TARGETING AUDIENCES?
FINDING NEW POTENTIAL CUSTOMERS WITH
FB
LOOK A LIKE AUDIENCES
Facebook’s powerful algorithm lets you create
targetable audiences of people with the same
interests...
FB’S AUDIENCE INSIGHTS TOOL
Find relevant information about your own audience
- or your competitor’s – to create new segme...
FB’S AUDIENCE INSIGHTS TOOL
FB’S AUDIENCE INSIGHTS TOOL
FB’S AUDIENCE INSIGHTS TOOL
TRACK & OPTIMIZE
KPIs & OPTIMIZATION PARAMETERS
CTR
Conversions
Video views
Page likes
Engagement
Targeting
(audience)
Ad type
Ad copy
Ad i...
Facebook Power Editor
Thank You
contact@wild-at-heart.net
Sources
http://www.go-gulf.com/
http://www.agence-talisman.com/
http://www.eskimoz.fr/
https://www.facebook.com/thenextweb...
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How to boost your business with social medias

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How to boost your business with social medias

  1. 1. How to boost your business with social medias? June 13th 2016
  2. 2. Our Company
  3. 3. Growth Hacking Social Media Crowdfunding Consulting Public Relations Digital Advertising Website Monetization E-reputation Search Engine Visibility Conversion Rates
  4. 4. Cases
  5. 5. HEXO+ is an intelligent drone that follows and films you autonomously - aerial filming for everyone. Missions Growth Hacking Kickstarter Consulting
  6. 6. Results 1.3 million US Dollars Raised on Kickstarter
  7. 7. Results Featured on AND MANY MORE
  8. 8. An artist who launched a Kickstarter campaign for his Secret Life of Heroes series. Products include art book, posters, prints… etc. Missions Press Relations Kickstarter Consulting
  9. 9. Results Kickstarter Campaign Successfully Funded in 2 DAYS
  10. 10. Results Featured on AND MANY MORE
  11. 11. A viral news website reaching mobile millennials through social friendly content Growth Hacking Social Media Strategy Missions
  12. 12. From 0 to 1 MILLION SESSIONS in less than 100 DAYS Results
  13. 13. 95% of Social Media Traffic Results
  14. 14. Introduction
  15. 15. Internet Usage (USA)
  16. 16. Internet Usage (USA)
  17. 17. Internet Usage (USA)
  18. 18. Internet Usage
  19. 19. Top 20 Biggest Websites In The World
  20. 20. SOCIAL MEDIA MANAGMENT
  21. 21. SME Facebook Page
  22. 22. Media Facebook Page
  23. 23. Product/Service Facebook Page
  24. 24. Facebook Posts: offers
  25. 25. Facebook: Content
  26. 26. Facebook: Picture
  27. 27. Facebook: Video
  28. 28. Facebook Posts: event
  29. 29. Facebook Posts: blogging
  30. 30. Facebook Posts: direct sales Facebook Posts: direct sales
  31. 31. FACEBOOK LIVE
  32. 32. Organic Reach
  33. 33. Organic Reach What type of posts achieve the best performances? 1.Posts with many likes 2.Post with many comments 3.Post that get engagement fast 4.Videos directly uploaded to FB 5.Post tagging another page (internal linking) 6.Post with engagement from friends or friends of friends 7.Links uploaded for the first time 8.Images and videos that have never been posted before
  34. 34. Twitter Page
  35. 35. Twitter use • Create a community • Communicate (special offer, release, …) • Create a discussion, a debate (buzz, survey,…) • Competitive intelligence • Generate traffic with links • Ask following about the quality of your product
  36. 36. Interact With Your Audience on Twitter
  37. 37. Instagram
  38. 38. Instagram
  39. 39. Pinterest
  40. 40. Google Plus
  41. 41. Youtube
  42. 42. WeChat • L'échange de contenu photo • Messages vocaux messages vocaux courts • Plateforme mobile ou bien une webcam sur un ordinateur • Services de géolocalisation • Lecture des codes QR permettent de retrouver les amis et les marques • Services évolués de Chat, avec fonction appel et vidéo conférence. • Moments, service de microblog permettant de poster dans un message quelques images et des textes courts. • Micropaiement
  43. 43. Weibo
  44. 44. Social Media Audience Targeting
  45. 45. Social Media Management (Facebook)
  46. 46. FACEBOOK BUSINESS PAGE
  47. 47. PLANNING INCREASES EFFICIENCY (editorial calendar)
  48. 48. SM SCHEDULING TOOLS
  49. 49. YOUR VOICE ON FB Product showcase Advice Branding
  50. 50. YOUR VOICE ON FB Offers Inspirational Brand Communication
  51. 51. YOUR VOICE ON FB: GAME, CONTEST
  52. 52. FACEBOOK BUSINESS PAGE - OPTIMIZATION CALL TO ACTION
  53. 53. FACEBOOK BUSINESS PAGE - OPTIMIZATION USING APPS AND TABS TO INCREASE INTERACTIVITY & ENGAGEMENT
  54. 54. USING FB’S NATIVE CONTENT TOOLS TO INCREASE REACH & ENGAGEMENT
  55. 55. IMAGES & PICTURES
  56. 56. VIDEOS, LINKS & BLOGS
  57. 57. FOCUS: BLOGS
  58. 58. NATIVE SHOP
  59. 59. USING YOUR BUSINESS PAGE’S INSIGHTS TO INCREASE REACH & ENGAGEMENT
  60. 60. WHEN TO POST To maximize reach and engagement
  61. 61. WHAT TO POST To maximize reach and engagement
  62. 62. WHAT TO POST To maximize reach and engagement
  63. 63. KNOW YOUR AUDIENCE
  64. 64. BOOSTING RELEVANT PUBLICATIONS
  65. 65. BOOSTING RELEVANT PUBLICATIONS
  66. 66. USING FB ADS TO DRIVE TRAFFIC, SALES, ENGAGEMENT & MUCH MORE
  67. 67. INTENTION (search) INTEREST (following)
  68. 68. TARGET TRACK TEST (OPTIMIZE)
  69. 69. TRACK AND OPTIMIZE ROI LIKE NEVER BEFORE
  70. 70. STEPS TO SUCCESSFUL FB ADS SET-UP • Install tracking code onto your website • Create custom conversions • Create your retargeting audiences • Create your LAs
  71. 71. THE FB PIXEL
  72. 72. INSTALL FB PIXEL WITH GOOGLE TAG MANAGER
  73. 73. SET-UP CUSTOM CONVERSIONS
  74. 74. WHO ARE YOUR BEST TARGETING AUDIENCES? • Your existing customers • Your email subscribers • Your FB fans • Your website visitors
  75. 75. WHO ARE YOUR BEST TARGETING AUDIENCES?
  76. 76. FINDING NEW POTENTIAL CUSTOMERS WITH FB
  77. 77. LOOK A LIKE AUDIENCES Facebook’s powerful algorithm lets you create targetable audiences of people with the same interests than those of your existing fans/customers/subscribers/visitors
  78. 78. FB’S AUDIENCE INSIGHTS TOOL Find relevant information about your own audience - or your competitor’s – to create new segment of potential customers to target.
  79. 79. FB’S AUDIENCE INSIGHTS TOOL
  80. 80. FB’S AUDIENCE INSIGHTS TOOL
  81. 81. FB’S AUDIENCE INSIGHTS TOOL
  82. 82. TRACK & OPTIMIZE
  83. 83. KPIs & OPTIMIZATION PARAMETERS CTR Conversions Video views Page likes Engagement Targeting (audience) Ad type Ad copy Ad image Landing page KPIs Optimization points
  84. 84. Facebook Power Editor
  85. 85. Thank You contact@wild-at-heart.net
  86. 86. Sources http://www.go-gulf.com/ http://www.agence-talisman.com/ http://www.eskimoz.fr/ https://www.facebook.com/thenextweb http://www.bitrebels.com/ http://www.conversion-rate-experts.com/ http://uxmag.com/ https://rmsbunkerblog.files.wordpress.com/ http://www.blogdumoderateur.com http://fr.slideshare.net http://www.go-gulf.com/ http://fr.slideshare.net/kleinerperkins/internet-trends-v1 http://www.l-agenceweb.com/ http://www.arobasenet.com/

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