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Social media ROI for
media websites
Daniel Ackermann
performance oriented digital
advertising agency
50+ employees
1m € funding
offices in us, slovenia, croat...
“We are searching for a person who will leave last comment
after which there won’t be any other comment”
WAN-IFRA global award
Best use of social media by newspaper
Wait
For the news to be
published in print
Discover Consume
News across the
millions of websites
News in your own
feeds as...
GOOGLE AND FACEBOOK AS TRAFFIC SOURCES
WHAT IS YOUR GOAL?
Traffic (visitors/reach)
Display advertising
Revenue
WHERE IS FACEBOOK TRAFFIC COMING FROM?
Facebook Pages Facebook Shares
Facebook Pages
fans content
interaction
FANS
Facebook ads promotion
PR
Need for a strong call to action
	 cool apps, sweepstakes
	 rewards
BENCHMARK - MEDIA
Fans
50 000
100 000
63 183
119 840
265 000
440 000
Average
1.26
1.19
cca 1.2
5.3
4.4
cca 4.1
3.1
2.7
cca...
BENCHMARK - MEDIA
Fans
5000
10 000
50 000
100 000
200 000
500 000
20 500
41 000
205 000
410 000
820 000
2 050 000
4.1
4.1
...
INTERACTION
Most important - boosting interaction
	 more likes
	 more comments
Great community managers
CONTENT
Which content is the most interesting?
Which content is currently the most interesting?
Which content is the most ...
PROBLEM
?
Solution 1
	 excel spreadsheet - number of clicks per post
	 problem 2 - no data for current articles
Solution 2...
MEDIATOOLKIT
Currently the most interesting content
	 on your site
	 on competitor’s sites
	 across the web
Available hist...
SHARES
TIME
10 min
MARGIN OF POPULARITY
Facebook Shares
CONTENT QUICK SEEDING
Improve content quality
	 which topics are interesting to your target?
	 which topics are not so interesting?
	 what are c...
BE THE FIRST
WITH BREAKING
NEWS
BE THE
FIRST WITH
INTERESTING
CONTENT
QUICK WITH NEWS
CONTENT SEEDING
Homepage Facebook Twitter
ONE MORE
ONE MORE
ROI
Traffic (visitors/reach)
Display advertising
Revenue
5 KEY FACTS
Facebook traffic
is growing
Facebook page
is your owned
media
Content is king
Be first or be
dead
Know your
ta...
Head now to
www.mediatoolkit.com
and rediscover content
FEEL FREE TO CONTACT ME
www.mediatoolkit.com
https://www.facebook.com/daniel.ackermann
daniel.ackermann@mediatoolkit.com
@...
Daniel Ackermann - Social Media ROI for Media Websites
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Daniel Ackermann - Social Media ROI for Media Websites

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In last 5 years, social media traffic on media websites is becoming more and more significant. Some of the websites have more than 75 % of social media traffic, much more than Google traffic. Daniel will speak about steps what to do to get more traffic from Social media, especially Facebook. And more traffic means more revenues from advertisers.

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Daniel Ackermann - Social Media ROI for Media Websites

  1. 1. Social media ROI for media websites
  2. 2. Daniel Ackermann performance oriented digital advertising agency 50+ employees 1m € funding offices in us, slovenia, croatia, serbia, bosnia & herzegovina creators of mediatoolkit.com socialpuzzle.com socialnumbers.com
  3. 3. “We are searching for a person who will leave last comment after which there won’t be any other comment”
  4. 4. WAN-IFRA global award Best use of social media by newspaper
  5. 5. Wait For the news to be published in print Discover Consume News across the millions of websites News in your own feeds as they happen
  6. 6. GOOGLE AND FACEBOOK AS TRAFFIC SOURCES
  7. 7. WHAT IS YOUR GOAL? Traffic (visitors/reach) Display advertising Revenue
  8. 8. WHERE IS FACEBOOK TRAFFIC COMING FROM? Facebook Pages Facebook Shares
  9. 9. Facebook Pages
  10. 10. fans content interaction
  11. 11. FANS Facebook ads promotion PR Need for a strong call to action cool apps, sweepstakes rewards
  12. 12. BENCHMARK - MEDIA Fans 50 000 100 000 63 183 119 840 265 000 440 000 Average 1.26 1.19 cca 1.2 5.3 4.4 cca 4.1 3.1 2.7 cca 2.5 FB uniques Visits UV/F V/F PI/V UV – Unique visitors V – Visitors PI – Page impressiosn F - Fans
  13. 13. BENCHMARK - MEDIA Fans 5000 10 000 50 000 100 000 200 000 500 000 20 500 41 000 205 000 410 000 820 000 2 050 000 4.1 4.1 4.1 4.1 4.1 4.1 Visits V/F 450 000 400 000 350 000 300 000 250 000 200 000 150 000 100 000 5000 0 5 000 10 000 50 000 100 000
  14. 14. INTERACTION Most important - boosting interaction more likes more comments Great community managers
  15. 15. CONTENT Which content is the most interesting? Which content is currently the most interesting? Which content is the most interesting to Facebook population?
  16. 16. PROBLEM ? Solution 1 excel spreadsheet - number of clicks per post problem 2 - no data for current articles Solution 2 number of shares/likes
  17. 17. MEDIATOOLKIT Currently the most interesting content on your site on competitor’s sites across the web Available historical data today yesterday
  18. 18. SHARES TIME 10 min MARGIN OF POPULARITY
  19. 19. Facebook Shares
  20. 20. CONTENT QUICK SEEDING
  21. 21. Improve content quality which topics are interesting to your target? which topics are not so interesting? what are competitors’ big successes? Discover interesting content Find proven articles with great results Find new interesting topics CONTENT
  22. 22. BE THE FIRST WITH BREAKING NEWS BE THE FIRST WITH INTERESTING CONTENT QUICK WITH NEWS
  23. 23. CONTENT SEEDING Homepage Facebook Twitter
  24. 24. ONE MORE
  25. 25. ONE MORE
  26. 26. ROI Traffic (visitors/reach) Display advertising Revenue
  27. 27. 5 KEY FACTS Facebook traffic is growing Facebook page is your owned media Content is king Be first or be dead Know your targets
  28. 28. Head now to www.mediatoolkit.com and rediscover content
  29. 29. FEEL FREE TO CONTACT ME www.mediatoolkit.com https://www.facebook.com/daniel.ackermann daniel.ackermann@mediatoolkit.com @danielackermann

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