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Using new technologies for making sparkling campaigns

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Using new technologies for making sparkling campaigns

  1. 1. Maja Bilić Lead Project Manager @bilicmaja maja.bilic@degordian.com Using new technologies for making sparkling campaigns BabelCamp 2014
  2. 2. Who am I? Lead Project Manager in Degordian Taking care for production of client campaigns Over 4 years of experience in web projects Fully in love with new technologies, gadgets and IT in general Loves coffee and hates winter :)
  3. 3. Where do I come from? Degordian ex iSTUDIO :) Full service digital agency Over 80 employees Offices in Zagreb, Mostar, Belgrade and Vienna Products: Socialpuzzle, Socialnumbers, Mediatoolkit
  4. 4. Do you remember how it was done before?
  5. 5. “Technologies” in last 10 years Offline advertising TV Radio Outdoor Print Online & Social media boom • banners • facebook pages • facebook applications • websites
  6. 6. And what do we do now?
  7. 7. We choose technology to fit the campaign! Technology is like fish. The longer it stays on the shelf, the less desirable it becomes. - Andrew Heller, IBM
  8. 8. We choose technology to fit the campaign! •HTML5 / css3 / JavaScript • native or hybrid mobile apps • responsive websites •multi device approach
  9. 9. We choose technology to fit the campaign!
  10. 10. It’s all shiny and sparkling but WHY?
  11. 11. • It’s all about users, their experience and finally data! targeted campaigns custom audiences segmented databases remarketing SaaS tools
  12. 12. It’s all about users, their experience and finally data! Never forget your business goals! - everyone, Degordian
  13. 13. Case studies
  14. 14. Do not exclude!
  15. 15. Think about the future!
  16. 16. Thank you! Maja Bilić Lead Project Manager maja.bilic@degordian.com @bilicmaja www.degordian.com | www.facebook.com/degordian | www.twitter.com/degordian | linkedin: http://bit.ly/degordian

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