11/18/2009<br />www.meteorsolutions.com<br />1<br />
Beyond Ho-Hum Social Media Marketing: How to Create a Fan-Fueled Frenzy Online  <br />AGENDA<br />Overview <br />Choosing ...
Meteor Overview<br />The Leading Technology Platform for Measuring and Optimizing Earned Media<br />Experienced Team of On...
Online Marketing Is Changing…<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />4<br />Build Site and Cr...
Today It Has to Be Earned<br />Paid Media (Ads)<br />Owned Media<br />Earned Media<br />
A Big Opportunity<br />11/18/2009<br />www.meteorsolutions.com<br />6<br />+<br />+<br />Lots of Traffic<br /><ul><li>15-2...
Loyal Fans</li></ul>(source:  Meteor Solutions, Razorfish)<br />Growing Fast<br /><ul><li>88% of links followed by 14-24 y...
Golden Triangle<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />7<br />Most Valuable Audience<br />GOA...
How Social Marketing Programs Get Started<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />8<br />
Connecting with Fans and Advocates<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />9<br />Serious Fan<...
How to Engage Your Fans and Advocates<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />10<br /><ul><li>...
Public Acknowledgement, Counters, Stars, Achievements
Rewards
Access, Special Content, Status
Sharing
Facebook Connect
Twitter API
Email
Sharing Widgets
Fun
Increasing Influence = More Recognition and “Richer” Rewards</li></li></ul><li>The Multiplier Effect<br />11/18/2009<br />...
Impact of Individuals<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />12<br />153 more visits from one...
Creating Killer Content<br />Creative Approaches to Driving Engagement and Sharing Online<br />Steve Fowler | V.P. Strateg...
The greatest-impact use of all for Share Tracking technology is to build a sharing community hub right into your site itse...
Here is the viral area within the website, where we have a host of content that the community can look at.<br />
Community Rewards<br />Instructions / Info about Rewards<br />Instructions / Info about Rewards<br />Users can establish a...
Here, members of the community can track how many pass-alongs they’ve done, as well as how what they’ve shared has become ...
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How to Create a Fan-Fueled Frenzy Online

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Tips, tricks and examples for how to create marketing campaigns and content that generate excitement and engagement among your target audience.

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How to Create a Fan-Fueled Frenzy Online

  1. 11/18/2009<br />www.meteorsolutions.com<br />1<br />
  2. Beyond Ho-Hum Social Media Marketing: How to Create a Fan-Fueled Frenzy Online  <br />AGENDA<br />Overview <br />Choosing Your Target - Fans and Advocates<br />Creating Killer Content<br />Accelerating Distribution - Outreach and Advertising<br />Q & A<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />2<br />
  3. Meteor Overview<br />The Leading Technology Platform for Measuring and Optimizing Earned Media<br />Experienced Team of Online Marketing, Games, and Technology Pros<br />Customers Include…<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />3<br />
  4. Online Marketing Is Changing…<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />4<br />Build Site and Create Content<br />Buy Ads<br />Tracking and Optimization<br />Tracking and Optimization<br />
  5. Today It Has to Be Earned<br />Paid Media (Ads)<br />Owned Media<br />Earned Media<br />
  6. A Big Opportunity<br />11/18/2009<br />www.meteorsolutions.com<br />6<br />+<br />+<br />Lots of Traffic<br /><ul><li>15-20% of Unique Visitors from “Earned” Links </li></ul>(source: Meteor Solutions)<br />Valuable Visitors<br /><ul><li>1.5x – 4x Conversion Lift
  7. Loyal Fans</li></ul>(source: Meteor Solutions, Razorfish)<br />Growing Fast<br /><ul><li>88% of links followed by 14-24 yo’s sent by friends </li></ul>(source: Microsoft/Viacom)<br />
  8. Golden Triangle<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />7<br />Most Valuable Audience<br />GOAL: Bring the most engaging content to the most valuable audience on the most active and engaged sites.<br />Relevant, Useful, and Engaging Content<br />Most Active Sites and Communities<br />
  9. How Social Marketing Programs Get Started<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />8<br />
  10. Connecting with Fans and Advocates<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />9<br />Serious Fan<br />Advocates<br />Passionate about your brand, eager to share with others.<br />Committed to the cause, eager to make a difference.<br />
  11. How to Engage Your Fans and Advocates<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />10<br /><ul><li>Recognition
  12. Public Acknowledgement, Counters, Stars, Achievements
  13. Rewards
  14. Access, Special Content, Status
  15. Sharing
  16. Facebook Connect
  17. Twitter API
  18. Email
  19. Sharing Widgets
  20. Fun
  21. Increasing Influence = More Recognition and “Richer” Rewards</li></li></ul><li>The Multiplier Effect<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />11<br />100s<br />1,000,000s<br />10,000s<br />
  22. Impact of Individuals<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />12<br />153 more visits from one fan<br />Email<br />Blog 1<br />Email<br />Email<br />Blog 2<br />Blog 3<br />Blog 4<br />Blog 5<br />
  23. Creating Killer Content<br />Creative Approaches to Driving Engagement and Sharing Online<br />Steve Fowler | V.P. Strategy and Client Service [ayzenberg group]ph: 626.584.4070 x25email: sfowler@ayzenberg.com<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />13<br />
  24. The greatest-impact use of all for Share Tracking technology is to build a sharing community hub right into your site itself.<br />This can only be done for sites that our agency is building from the ground-up due to its fully-integrated nature, but it’s a great add-on we can build into any website concept we present to you.<br />On the Resident Evil 5 site, we’ve built-in a promotional application that incentivizes visitors to pass-along content.<br />
  25. Here is the viral area within the website, where we have a host of content that the community can look at.<br />
  26. Community Rewards<br />Instructions / Info about Rewards<br />Instructions / Info about Rewards<br />Users can establish a user name login so to aggregate their efforts for when they come back again and again.<br />And they will come back again and again when we feed them with fresh content!<br />
  27. Here, members of the community can track how many pass-alongs they’ve done, as well as how what they’ve shared has become viral. When they get to a certain point of points (for each time someone they’ve shared with passes it along further), they receive rewards.<br />
  28. An interactive map lets them see how they’ve circled the globe with their sharing.<br />Rewards can be wallpapers, screen savers, or any other reward you can dream up. Bigger prizes can be a name in the game manual, autographed artwork, etc.<br />NET RESULT: In exchange for some very low-cost incentives and special content to feed the fans, a HUGE group of gamers will market your product for you! <br />
  29. NAMCOBANDAI | TEKKEN 6 | TOURNAMENT<br />http://tekken.namco.com/tournament<br />Ayzenberg Group<br />
  30. NAMCOBANDAI | TEKKEN 6 | TOURNAMENT<br />http://tekken.namco.com/tournament<br />Ayzenberg Group<br />
  31. NAMCOBANDAI | TEKKEN 6 | COMMUNITY<br />http://twitter.com/tekkenbob<br />http://www.flickr.com/photos/namcotekken6/<br />http://www.facebook.com/tekken<br />Ayzenberg Group<br />
  32. Syndicate and Publicize Relevant Content (even when it isn’t yours!)<br />On Twitter<br />Post Links to Quality Fan Content<br />Follow Quality Followers<br />Re-Tweet Relevant Messages<br />On Facebook<br />Friend Your Biggest Fans<br />Post Relevant <br />On Bookmarking Sites<br />Link to Quality Fan Content Through Delicious, Digg, etc.<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />22<br />
  33. Discover and Engage in Relevant Conversations<br />Monitor, Track and Engage in Relevant Conversations<br />Free<br />Google Alerts<br />BlogPulse<br />Paid (examples)<br />Radian6<br />Visible Technologies<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />23<br />
  34. Identify Potential Advertising Opportunities<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />24<br />
  35. Increase Advertising ROI on High Yield Sites<br />
  36. Take-Aways<br />Know Your Fans and Advocates<br />Recognize Them and Reward Them With Content They Want<br />Encourage Them to Share and Expand the Community<br />Complement What’s Happening Organically with Targeted PR and Advertising<br />11/18/2009<br />CONFIDENTIAL<br />www.meteorsolutions.com<br />26<br />
  37. Thank You!<br />Please contact us with questions!<br />Ben Straley, CEO<br />Ben@meteorsolutions.com<br />c 206.859.3563<br />Sales: (866) 677-0604<br />Steve Fowler | V.P. Strategy and Client Service [ayzenberg group]ph: 626.584.4070 x25email: sfowler@ayzenberg.com<br />11/18/2009<br />www.meteorsolutions.com<br />27<br />

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