Michal Pastier has presented interesting cases - how important is the insight into customer knowledge.

1. I am what I share
Michal Pastier

2. Why communication based on cultural insight
works more effectively than on product benefit?

5. annoying shadow

7. NATURAL INSIGHTS:

16. INSIGHT:
• PHOTO TREND
• BEAUTY TUTORIALS

18. Oxford Dictionaries Word of the Year 2013 - SELFIE

19. Beauty tutorials - Over 6 million subscribers, 300 videos.

20. IDEA:
SELFIE BEAUTY
TUTORIAL WITH A
TWIST

23. Bankové kampane na mladých

27. INSIGHT:
• HIPSTER GADGETS
• APPLE PARODY

30. IDEA:
NEW GADGET APPLE
STYLE VIDEO

41. INSIGHT:
• PEOPLE WITH
OVERSIZED CAMERAS
ARE FUNNY

43. IDEA:
• MAKE FUN OF THIS
ATTENTION HUNT

48. INSIGHT:
• NEW RITUAL
• PEOPLE LOVE TO
SHARE LEAKED INFO

52. IDEA:
LEAKED
PRESENTATION

53. Jak rozšířit portfolio výměnných objektivů pro
Olympus OM-D a PEN ?
Fotogrill
Page 53

54. Příležitost
Lidé milují fotit své jídlo.
Page 54
Fotogrill

55. Problém
 Fotí jej ale tak dlouho, až jim vychladne.
Page 55
Fotogrill

56. Koncept: Olympus Fotogrill
Speciální objektiv pro OM-D a PEN, který ohřívá jídlo
během focení.
Page 56

57. Koncept: Olympus Fotogrill
Jídlo je možné fotit několik minut a přesto
nevychladne.
Page 57
Fotogrill

58. Technologický náčrt 1/2
Fotogrill

59. Fotogrill
Page 59
Technologický náčrt 1/2

60. OM-D a PEN mají výměnné objektivy
Page 60

61. INSIGHT:
• CHAT IS MORE THAN
GAMES

65. IDEA:
• INTERACTIVE
CHATBOT

66. FAN MADE AUDI PRINT:

67. FAN MADE AUDI PRINT:

68. FAN MADE AUDI PRINT:

69. FAN MADE AUDI PRINT:

70. FAN MADE AUDI PRINT:

71. FAN MADE AUDI PRINT:

73. FAN MADE AUDI PRINT:

75. FAN MADE AUDI PRINT:

77. RESULT

78. RESULT

79. INSIGH:
• TEEN PRIVACY

81. IDEA:
• SPECIAL FB LOGOUT

82. Rytmus was 4x more effective than
classic ad.

83. INSIGH:
• CRAZY ADDICTION

85. IDEA:
• NEW NAME

86. Package

87. Anti-stress package

88. INSIGH:
• LONG IS NEW SHORT

90. IDEA:
• FULL BOOK IN STATUS

93. INSIGHT:
• NUMBER MEANING

96. IDEA:
• PACKAGE DESIGN

99. A case of 2008 Chateau Lafite-Rothschild
price in 2011:

100. A case of 2008 Chateau Lafite-Rothschild
price in 2011: 18 000.00 Euro

102. INSIGHT:
• COUNTRY OF ORIGIN
PROBLEM

103. Chinese gooseberry

104. IDEA:
• NAME CHANGE

105. Kiwi – pure marketing name

106. In 1959, the name Chinese gooseberry was changed to ,
kiwi fruit, after New Zealand's national bird, the kiwi – small,
brown and furry, like the fruit.

107. INSIGHT:
• Color are emotions

109. IDEA:
• NAME CHANGE

110. “Turbulence,”
“Tornado Watch”
“Arsenic”
“Dead Salmon”
“Metro at 5”
“Weekend in the Country“
“Quietude”
“Rejuvenate”
“Cozy Cottage”

111. Colors in the purple family generated up to 31 percent higher
revenue when creatively named.

112. LAST SLIDES

113. I am what I share

114. I am not a camera

115. I am a food
photographer :)